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Does it sound reasonable to you to pay $3,5 million to show your 15-second commercial video during Super Bowl 2024 and create a grayscale video (black and white, yeah no colours)? It does for Volkswagen, and I think it's beautiful. Do I think that "Arrival" is the best commercial video I have ever seen? No. Do I like this type of openness to do something different? Absolutely. It's a 75-year-old story, so there is a reason to be told in this manner. And it's a pretty good way to boost something that will be a year-long campaign. #marketing #communication

The battle for what sneaker enthusiasts spend their money on is always evolving, but on our latest episode, we discuss an important choice brands face: Create new models or recreate retro products? #nike #airmax #sneakers Robert Falchi Michael Guillory

Some might say the best part of the Super Bowl is the commercials... especially the ones put out by the car manufacturers. We particularly liked this one for BMW featuring Christopher Walken, with a cameo from Usher. Which was your favourite Super Bowl ad this year? #adtorqueedge #automotivemarketing #automotiveadvertising #cardealerships #carmanufacturers #superbowl #superbowlcommercials

Only two Beetles were sold in the U.S. in 1949. In April 1945, the heavily bombed factory in what is now known as Wolfsburg was captured by the United States armed forces and subsequently turned over to the British, within whose occupation zone the town and factory fell. The factory was placed under the control of British Army officer Major Ivan Hirst for use in repairing British Army vehicles, pending the expected disposal of the plant tooling and equipment as war reparations. The company was offered to American, Australian, British, and French automakers who all rejected it. After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car "...is quite unattractive to the average motorcar buyer, is too ugly and too noisy. If you think you're going to build cars in this place, you're a bloody fool, young man." The official report said: "To build the car commercially would be a completely uneconomic enterprise." In March 1948, the British offered Volkswagen to Ford, free of charge. Henry Ford II and Ernest Breech, Ford chairman of the board, visited West Germany for discussions. Henry Ford II looked to Breech for his opinion, and Breech said, "Mr. Ford, I don't think what we're being offered here is worth a damn!" Today, Volkswagen Group is the largest vehicle maker in the world based on sales and sells passenger cars under the Audi, Bentley, Bugatti, Cupra, Jetta, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands, motorcycles under the Ducati name, light commercial vehicles under the Volkswagen Commercial Vehicles brand, and heavy commercial vehicles via the marques of the listed subsidiary Traton (Navistar, MAN, Scania and Volkswagen Truck & Bus). Ford is number 5. Think small.

We love making fun of people, don't we? 🏈 Super Bowl season is upon us, and each year, brands pull out all the stops to leave a lasting impression, and we're here to spotlight these creative masterpieces. Starting today, we'll be sharing one standout ad each day to highlight the ingenious campaigns that accompany the big game. Kicking off our series is BMW's latest Super Bowl commercial, "Talking Like Walken," featuring the iconic Christopher Walken, alongside the multi-talented Usher and Ashley Park. This ad takes us on a journey with Walken as he navigates his day, humorously frustrated by people attempting to imitate his unique voice. The appearance of Park and Super Bowl 58's halftime performer, Usher, adds a vibrant layer to the narrative. This commercial not only showcases BMW's innovative approach to advertising but also marks the launch of the all-new BMW 5 Series and the first-ever 100% electric BMW i5. Marcus Casey, BMW's Chief Marketing Officer, shared with USA TODAY the strategic thinking behind their Super Bowl return, emphasizing the importance of timing, product launches, and having the perfect concept to make a significant impact on such a grand stage. https://lnkd.in/d4X_EEZX #SuperBowlAds #BMW #ChristopherWalken #MarketingStrategy #AdvertisingExcellence #SuperBowlLVIII

Preston Tucker’s story has been told many times, most notably on the big screen in Francis Ford Coppola’s 1988 film Tucker: The Man and His Dream, but there’s something about Tucker’s “Car of Tomorrow” that never gets old—even though it is. Seventy-five years ago, on March 3, 1949, the automaker’s dream officially ended, when production of the Tucker 48 (sometimes referred to as the Torpedo) was shut down by the U.S. Securities and Exchange Commission amid accusations of stock fraud. 75 Years Ago, Tucker’s Dream Officially Died - https://lnkd.in/gnZ7itTX Our mission at #PacificClassics is to showcase high quality, classic cars while offering these vehicles at a fair market price. We aim to guide our customers through a hobby that can be full of pitfalls in a way that allows them to appreciate the many rewarding aspects of classic car ownership. Learn more about us - https://lnkd.in/dHqBA3z #musclecars #hotrods #vintagecars

1953: Chevrolet workers in Flint, MI watch the first completed Corvette roll off the assembly line. (It was 1 of just 300 Corvettes made that year.) Another critical development came in 1955, when it was equipped with a powerful V-8 engine. Its #performance & #appeal steadily #improved. It went on to earn the nickname “America’s sports car” and become ingrained in pop culture through multiple references in movies, television & music. Just like the Corvette's #evolution, the Learning & Development industry thrives on #continuousimprovement and #innovation. As the Corvette's legacy shows, #commitment to #development and #adaptation is key to achieving #excellence and leaving a lasting #impact.

Modelzona video. Some great builds. We were proud to sponsor this event! https://lnkd.in/eV7qS7JJ #modelzona #modelcars #modelcarbuilds #collectingmodelcars #modelcarshows #modelcarevents #automobilia #automobiliaresource #buildingmodelcars #buildmodelcars

Pass the tissues.. Some stories deserve more than a minute. This beautiful, emotional spot from Chevrolet proves that, contrasting the harsh reality of cognitive decline with the joy of family, memories and of course, Christmas 🎄 But while this is objectively a lovely film, it is also a savvy piece of brand positioning from Chevrolet, channeling their unique heritage and framing them as the family first car manufacturer. #brandmarketing #christmasad #advertising

What can we learn from the way car companies advertise? I spent many of the first ten years of my career marketing car companies, their dealers and the dealer associations. The GM division of GMC Truck was one of our largest clients. I was surprised and delighted by how quickly our Midwest values and pricing positioned us to grow the business The money spent today by the auto companies to convince us that the future is electrification of our wheels is huge. What we see is hybrids are going to win the day in the short term as most of us are slow to make the conversion. This long-format commercial that launched in the Super Bowl is brilliant because it is cross-generational and emotional and uses a musician who is an icon. It tells me how the world's largest car company, The Volkswagon Group, at 300 billion+ USD, is going to shape the future and take us along for the ride of the future. Take a look (link below). Did you like this commercial? Why or why not?