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Co-Founder at Super.com: America's #1 SuperApp | Forbes U30 | EY Entrepreneur of the Year

🚀 We launched a new product that scaled from $0 to over $30MM+ ARR in under 12 months. Plus, we launched two new products in unrelated verticals that reached millions in sales. How did we ship so fast and with such impact? Here's the secret: 🧵👇 The magic wasn't in the ideas, but in an organizational structure change. We adapted Amazon's Single-Threaded Owner (STO) model for modern startups and scale-ups. As we grew, functional organization slowed us down. Cross-team dependencies and disconnected team members were issues. I saw a lot of “create a Jira ticket, throw it over the fence, and pray an engineer gets to it” from the business teams and vice versa. We tried Spotify's guilds and tribes, but non-tech teams were left out. We pivoted to Amazon’s STO model for clear ownership and accountability, but it needed tweaks for startups. We didn’t have Amazon's resources, deep pockets or hundreds of engineers to throw at problems. Introducing Mission-Aligned Teams (MATs) - a hybrid of STO and functional reporting. MATs blend hardcore ownership with coaching and development at a fraction of the cost and resources required to run STOs. Here's why MATs worked: 1) Every MAT has a single mission and a single owner (MAT Lead) who is responsible and accountable. Clarity of focus and ownership is the most important part of this structure. 2) Most projects are MATs. If a project doesn’t have a clear MAT or single lead, it’s a no-go. We do not allow "side-hustle" projects. The best way to fail at something is to make it into many people’s part-time jobs. 3) MATs control their destinies with members from all functions including both tech and non-tech. No tossing Jira tickets over the fence, no RACI frameworks and no complex web of cross-functional dependencies. 4) MAT Leads have decentralized decision-making authority, allowing for clear prioritization and informed choices. 5) MAT Leads aren't people managers. They focus on mission and execution, while functional managers handle development and coaching. Neither MAT Leads nor MAT members have to be senior or unicorn talent. 6) Anyone can be a MAT lead, regardless of title, job level or tenure. MATs can be led by product, engineering, marketing, data, or business. 7) We offer standardized training and a MAT “bootcamp” to ensure a consistent execution framework. We can hire talent at any level and execute just as effectively. 8) MATs are flexible and can be spun up or down based on market needs. Leads and members can easily move between MATs. This lets us rapidly adapt to capture new market opportunities or double down on successful experiments. This structure made us fast and focused. We now ship winning products and grow talent from within. One of our million-dollar projects was led by a new-grad MAT Lead! Want to stay ahead? Comment or DM "I want to learn about MATs" and share this thread and I'll send a link to our MAT implementation template and guide.

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Eitan Sisso

Financial Advisor | Adding Value and Putting Clients First

1mo

Well done Henry Shi ! MATs were one of my favorite things about Super. Major hats off to Michael Abramovich also for an amazing implementation and change management for such a big organizational change 👏

Daniel Ferrero

Chief Customer Success Officer @ Automat.ai | COO, Global Head Operational Excellence

1mo

want to learn the MAT Playbook

Nurasyl Serik

Co-founder and CEO at Remofirst

1mo

I want to learn the MAT Playbook

Betty M.

Payments | Strategy | FinTech | Partnerships | Relationship Management

1mo

Interested in learning more about MATs playbook

Emile Languepin

Creating innovative AI strategies & products. Solving problems in tech. Passionate about psychology. Writing about it all.

1mo

That line should be plastered at the entrance of any leadership meetings: "The best way to fail at something is to make it into many people’s part-time jobs." here's my version of it: "If you act like this is just one of tens of priorities for you, expect it to be the lowest priority for your teams"

Omry Litvak

Mize -Bringing fintech to travel

1mo

I want to learn the MAT playbook

Ami Shah

CEO & Co-Founder at K-12 Well-Being & Mental Health Platform, Peekapak | INSEAD

1mo

Very interesting - would love to learn more about MATs

Darius Contractor

Chief Growth Officer at Otter.ai "Duh-rye-us"

1mo

Thanks for sharing! Would love to see the MAT playbook!

Matthew Struck

Product Leader | Digital Health | Oncology | Decentralized Clinical Trials | Real World Data

1mo

I want to learn about MATs

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Ivan Ivanka

obsessed with B2B SaaS growth

1mo

I want to learn about MATs

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