What does an affiliate do when they lose all their traffic?
Sadly, this has been a problem for many affiliates lately. The coupon space, in particular, saw several players receive devastating blows to their traffic following Google's Site Reputation Abuse update, wiping out their visibility in the SERPs.
How do you recover from such an event?
Brook Schaaf Schaaf, CEO of FMTC shares his thoughts on what affected affiliates could do next.
#CJU24
If you were a coupon player who has seen their traffic just hit zero and. What, how would you respond to that? Alternatively, what advice do you have for coupon player who has seen their traffic completely disappear? So I won't say who, but we have talked to a couple of these guys that wanna get the traffic back because we have the the content of course. And they're all afraid to pull the trigger because they would have to develop a display functionality with their websites that display the coupon portion probably formed the direct relationships, although they can work with the sub affiliate network where that's allowed. But whatever that investment would be, they're very cautious of making it because they none of them have confidence that they would be able to recover the traffic. And it should be noted that there were instances and again, I won't say who, but there was another player that tried to get into the space with the distribution components and. And they signed up with a couple big players, made cash payments. This is years ago, probably, I don't know, 55 or so years ago. And they got no traffic. It might have been an incorrect integration. It might have been something else going on. But I think that all these players are going to be very cautious about getting back into the space, which is very painful to them because there were a lot of dollars that were lost. But none of them have any confidence at this time, from what I've heard, that it would succeed again.
The publishers impacted by Google’s changes were often those who took shortcuts. Many relied heavily on hosting third-party content with minimal value-added, using only a basic disclaimer about checking codes, while leveraging their trust and authority in Google to capture traffic without genuine contributions.
However, I know from experience that many discount and coupon code publishers were eager to adopt a more integrated approach that would provide real, additional value to their audiences. Unfortunately, internal hurdles, greed, and "we’ll revisit that later" attitudes often got in the way.
I still believe there’s a significant opportunity for publishers to capitalise on coupon code data, but this requires a strategic rethink and a more integrated approach with publishers to truly engage and offer something new to readers.
Crypto Casinos: How They’re Ruining the iGaming Industry 🎰💸💥? Or Are They Beneficial?
Positives:
- Anonymity and Privacy
- Lower Fees
- Speedy Transactions
- Promotions and Bonuses
- Transparency
Harms:
- Lack of Regulation
- Price Volatility
What do you think about it?
Monday, let's go!
Well, well, well, we are so close to the last month of the year. We promise we will NOT talk about #AI since we all are probably tired of that subject after last week.
😏 Comcast (NASDAQ: CMCSA) exited the new top-level domain program and voluntarily terminated its two dot-brand top-level domain names, .comcast and .xfinity.
🤺 A cryptographic signature is a way to strengthen brand protection and can be applied over the packaging of the original brands' products. These signatures cannot be replicated and can be authenticated within seconds using a smartphone. (Souce: Forbes Oct 2023)
😶Last week, Google received takedown notices for five million unique domain names. (Source: TorrentFreak)
✔️ The NIS2 Directive is the EU-wide legislation on cybersecurity. It provides legal measures to boost the overall level of cybersecurity in the EU. It is expected to go into force on 16 January 2024. Details of how to be NIS2 compliant can be found here. https://lnkd.in/gYtQxdkm welcome).
Have a great week, and remember to defend your digital territory. Visit https://okens.domains/#domainnames#brandprotection#domainregistration#privacy
What is Click Fraud?
Explore the insidious world of click fraud and its detrimental effects on online advertising. Gain insights to protect your business.
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🚀 Unlocking the potential for rapid online expansion comes with its unique set of challenges, and the e-commerce landscape is no exception. In a compelling article, Vlad Puescu from eMAG delves into the intricacies of overcoming obstacles faced by businesses, particularly in handling duplicate listings, counterfeit worries, and IP infringement. Discover firsthand insights and strategies that pave the way for success in navigating these hurdles. Dive deeper into the comprehensive case study by following the link in the comments below. #GS1#datamanagement#marketplaces#eCommerceSuccess
Overcoming the challenges of rapid online expansion.
In a recent article, eMAG's Vlad Puescu shares insights into navigating hurdles caused by duplicate listings, counterfeit concerns and IP infringement.
Follow the link in the comments to read the full case study.
#GS1#datamanagement#marketplaces
On December 13, the FCC voted to change a major rule that’s plagued consumers for years. Join, Privacy + Data Security partner, Gary Kibel with Martech Record online tomorrow at 2 PM EST during a webinar titled, “Exploration of the FCC’s TCPA regulation and its impact on affiliate & commerce media” as they discuss what impacts the recent FCC TCPA rule changes will have on the affiliate market.
To listen in on this exciting session, register below!
https://lnkd.in/eriDtA_c#FCC#TCPARegulation
Overcoming the challenges of rapid online expansion.
In a recent article, eMAG's Vlad Puescu shares insights into navigating hurdles caused by duplicate listings, counterfeit concerns and IP infringement.
Follow the link in the comments to read the full case study.
#GS1#datamanagement#marketplaces
Have you been hearing that email service providers might be giving the cold shoulder to the gambling industry? It’s not just hearsay. To get to the bottom of this, our friends at Quick Custom Intelligence have assembled a panel of experts for a deep dive into this intriguing issue.
Join them on December 19th for the 'Navigating the Uncharted Waters of EMS Providers in the Casino Industry' webinar. Here, you’ll gain insights into why some of the biggest names in messaging are distancing themselves from the gambling industry and what strategies you can adopt to navigate these choppy waters.
This is your chance to understand the nuances of this industry puzzle and find ways to turn challenges into opportunities. Don’t miss out on this eye-opening discussion. #casinomarketing#emailmarketinghttps://lnkd.in/dCQNhH5N
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1wThe publishers impacted by Google’s changes were often those who took shortcuts. Many relied heavily on hosting third-party content with minimal value-added, using only a basic disclaimer about checking codes, while leveraging their trust and authority in Google to capture traffic without genuine contributions. However, I know from experience that many discount and coupon code publishers were eager to adopt a more integrated approach that would provide real, additional value to their audiences. Unfortunately, internal hurdles, greed, and "we’ll revisit that later" attitudes often got in the way. I still believe there’s a significant opportunity for publishers to capitalise on coupon code data, but this requires a strategic rethink and a more integrated approach with publishers to truly engage and offer something new to readers.