Heddy Dharmawan I Gede’s Post

To make 2024 the most successful year for your food and beverage business. You need to adopt three key strategies. 1) Embrace technology and generative A I to uplevel your business. 2) Enhance customer experience by offering your guests a unique and personalized dining experience. 3) Focus on performance and cash flow management to improve the profitability of your food and beverage business. If you want to learn more about it, stay connected with Gains. #cafe #foodandbeverageindustry #restaurant

This week news broke that Panera Bread was, in fact, overhauling their menu. Coverage took two focal points: Embracing Value and Reduction of Menu Size. Both have fantastic implications for restaurant digital experiences and I dive into the details in this Little Rap. 1. Value is an equation: Value is when a restaurant brand delivers above expectations for a price below expectations. In Panera's case it's a commitment to larger portions with options for under $10. 2. Value Menus help drive more transactions on the digital front meaning more traffic to restaurant brand websites and apps and more opportunity for upsells and loyalty engagement 3. Smaller menus mean less decision fatigue and more pull through The list goes on of the benefits from this push. What restaurant brands should be hearing is that value is here to stay for the foreseeable future and that brands can win with value focus. That doesn't mean going cheap! Thanks to Lauren Fernandez for posting the Fast Casual article & Joanna Fantozzi for her brilliant coverage in Nation's Restaurant News https://lnkd.in/gmkv_YhR #restaurantsuccess #restaurantstrategy #restaurantdigital #digitalrestaurant #restauranttechnology #restauranttech #restaurantoperations #digitalstrategy #digitalmarketing #restaurantmarketing #restauranttrends #restaurantops

🍹 Mocktails: The Game Changer Your Restaurant Needs 🍹 The rise of mocktails is more than just a passing trend—it's a revenue revolution! 💸 With consumers seeking healthier, alcohol-free options, this booming category is transforming the restaurant industry. 🌱 📈 Boost Your Bottom Line by tapping into this untapped potential! From creative ingredients to personalized experiences, find out how mocktails can elevate your menu and increase profitability. Don't miss out on this trend that's reshaping dining habits and filling cash registers! 💼🍹 ➡️ Read more to uncover how your restaurant can thrive in the mocktail revolution. #MocktailRevolution #NonAlcoholicDrinks #RestaurantTrends #RevenueBoost #HealthyDining #BeverageInnovation #FandBTrends #AlcoholFree #MenuEngineering https://wix.to/U2rmqlx #newblogpost

A simple trick used in the restaurant industry to get you to buy a specific item. Have you ever seen those restaurants that have a super expensive item on the menu? Perhaps the item has gold on it or comes with a show. Most people focus on this item and the marketing that goes around this item and that is exactly what the restaurant wants you to do. However, that isn't the item they are trying to get you to buy. They are actually trying to get you to buy the 2nd most expensive item on the menu. They want to use the psychology of comparing the prices to ensure a huge mark up on an item that, in normal circumstances, would raise eyebrows but due to it being the same menu as that super expensive item, it looks reasonable. So next time you're in one of these restaurants, take a look at what is 2nd on the list and now you'll know that is what they actually want you to buy. Share this with someone who has fallen for this trick. #restaurant #restaurantowner #hospitalityindustry #marketing

⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠ To all hospitality and beverage marketing professionals! ⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠ We explored a new #touchpoint to your #audience Have you heard about PoD? We call it: Point of Dining 🍲 I’m eager to hear how you integrate this strategy into your restaurant or food service promotions. Let’s exchange ideas on how digitalizing PoD can revolutionize the #diningexperience and create stronger #customer connections! Please drop me a message or comment on this post – I’m looking forward to an exciting conversation with industry experts! #PointofDining #BeverageMarketing #CustomerExperience #FoodServiceInnovation #restaurant #foodandbeverage #innovation

A successful restaurant isn't just about the food on the plate. The beverages you offer, and how you offer them, play a significant role in your restaurant's overall appeal and profitability. An effective beverage program can enhance your patrons' dining experience, encourage repeat business, and boost your bottom line. But how do you create one? Here, HB Clark, a leading UK wholesale supplier, offers a guide to building a winning beverage program for your restaurant.

The heat is on in the kitchen: 45% of restaurant businesses anticipate fiercer competition this year. Plus, a whopping 90% report their customers are more value-conscious than ever before. So, how can restaurants amplify their competitive edge? Check out our newest article “Top 10 Restaurant Trends Shaping the Future of Dining” and see how our Curion Restaurant team is helping brands understand their category and their customers! #RestaurantInnovation #ConsumerInsights #FoodService #MenuStrategy #Strategy #Restaurants #DataScience #MarketResearch #MRX #QSR #FSR #Diners #FamilyDiners #LimitedServiceRestaurants #FastCasualRestaurants #CustomerExperience #CX

Restaurant chains in the U.S. account for a market capitalization of almost $500 billion (as of the end of 2023) divided among 48 companies. Every foodservice category has a clear market share leader with one exception - casual dining. While the leaders in QSR, Coffee, Fast-Casual, and Pizza each own more than 60% of the category’s market cap, for Casual Dining the leader accounts for 45% of the segment’s market cap. This is another fascinating proof point that casual dining is ripe for M&A and consolidation. But it’s a category with such a breath of brands, results, and potential that commercial due diligence is vital. #restaurants #QSR #strategy #duediligence

In the restaurant industry, first impressions matter. Having a landing page is paramount to increase conversions, so make it count. Follow these steps to create an appealing restaurant landing page that leaves a lasting impression and grows your business. #resturantlife #foodie #resturantNews #hospitality #foodtrends

What is Up selling in Restaurant. Upselling in a restaurant refers to the technique of suggesting higher-priced menu items or additional products to customers to increase the average order value and enhance their dining experience. The goal is to provide customers with a more premium or enhanced experience while increasing revenue for the restaurant. Examples of upselling in a restaurant: 1. Suggesting a higher-priced wine pairing with a meal 2. Offering a premium ingredient or topping for an additional fee 3. Recommending a larger or more expensive dish 4. Suggesting a dessert or coffee to complement the meal 5. Offering a special or seasonal menu item at a higher price point 6. Suggesting a combo or bundle deal that includes additional items 7. Offering a premium service, such as a private dining room or personalized service Effective upselling techniques: 1. Know your menu and products 2. Understand customer preferences and needs 3. Make personalized recommendations 4. Highlight the benefits and value of the upsell 5. Be subtle and respectful, avoiding pressure tactics 6. Use visual aids, such as menus or displays, to showcase options 7. Train staff to upsell confidently and consistently Remember, upselling should enhance the customer experience, not feel pushy or aggressive.