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Pharma advertising lessons and best practice. Pharma has overtaken tech in terms of the amount this category now spends on advertising, second only to consumer packaged goods. It’s a big and complex business which differs from others in various ways. Learn more here: https://lnkd.in/exFKkP6i

If you’re a healthcare brand you don’t need to advertise because everyone gets ill and the forces of supply and demand are so strong. I don’t believe this to be true. 🎥 Watch this video to find out why. What’s your opinion? #healthcarebrands #healthcare #pharma #advertising #hcpchoice

The digital advertising landscape in the pharma industry is evolving amidst the deprecation of third-party cookies. What challenges would pharma and brand marketers face in the light of cookie-less future? epocrates President & GM, David Minkin, offers his insights on Pharm Exec. Read here: https://bit.ly/3L71W6R #PharmaMarketing #BrandMarketing #epocrates #DigitalMarketing

Video Ads Outperform Text Ads BIG TIME! 5X Your Pharma Ad Results in 60 Seconds with Phillip Joe of emagine / emagineHealth: https://lnkd.in/ejp7tDnh #pharma #healthcare #video #hcmktg

There's a lot of alternatives to $1 billion in drug advertising: - New care and service infrastructures 'powered by GLP-1s' - The world's first large language model for the 'diabetic heart' - The world's first electronic health record for 'cardiometabolic health' - A new stock market index pegged to the 'production of health' - A new 'direct-to-employer' operating environment - A new strategy story based on constructing 'system value' Or you can try to squeeze more life out of the Industrial Age: - Organize the roadmap to revenue around technical potential (the TPP) - Match the promotional tonnage of an equally-resourced peer - Carpet-bomb the market with "disease awareness" campaigns - Pretend you can isolate your piece from the matrix and measure its effectiveness - Fight for "market access" in someone else's economic system - Recycle the SWOT for the next PowerPoint presentation #ModernStrategy doesn't work with #TheConceptualPast via Beth Snyder Bulik @ Endpoints News

Brand optimisation focuses on delivering a flexible approach to quality engagement. To find out how we can develop your engagement strategy, request a callback: [email protected]. #brandoptimisation #pharma

The Crucial Timing of Transitioning the Global Brand Planning Process in Pharma's Late Lifecycle. Beginning late lifecycle planning 6-7 years before loss of exclusivity is key to adapting to changing patient needs and market dynamics. Our latest piece delves into the significance of this early planning and when to transition from a globally-led process to local market planning. Discover more: https://lnkd.in/e9pcnnpA

Pharma marketing and healthcare communication are boring? Well, it may not be quite as sexy as the advertising campaign for the latest luxury car. 😉 But indeed, healthcare communication is very exciting. One interesting and multi-layered field is the legislation in regards to the healthcare sector. Not only since Corona many people have realised how important legislation is in the healthcare sector and how important it can become in certain crisis situations. Our broad expertise in the fields of pharma, medicine and healthcare policy is based on many years of experience and competence.   Pharmaceutical marketing - anything but boring! #puls_healthcommunication #pharmamarketing #healthcarecommunication #healthcaremarketing #basel FEEL OUR PULSE? Website | puls.ch Instagram | puls_ag X | puls_ag

Brand optimisation focuses on delivering a flexible approach to quality engagement. To find out how we can develop your engagement strategy, request a callback: [email protected] #pharma #medtech #customerengagement