Heartbeat’s Post

💊 Maximizing Pharma Sales Success: Insights from TV Programming In pharma sales, understanding customer behavior is key. Let’s learn from TV show scheduling, like morning spiritual shows and nighttime horror/crime shows, to boost our sales strategies. ⏰ Know Your Audience's Routine: Align your sales strategies with the routines of healthcare professionals and patients. Identify optimal times for outreach. 💡 Psychological Priming: Start interactions with positive content to prime healthcare professionals for a favorable response. 🎯 Target Specific Demographics: Tailor your pitches to specific audiences, such as doctors, retailers, and hospital administrators. 🎬 Create Engaging Experiences: Make sales presentations engaging and memorable to captivate healthcare professionals. 📞 Optimize Timing for Outreach: Schedule calls and meetings when healthcare professionals are most receptive. 👥 Social Proof and Interaction: Use testimonials, case studies, and interactive elements to build trust and engagement. 🧠 Adapt to Psychological States: Match your sales approach with the audience’s psychological state. Use calm approaches in the morning and dynamic pitches later. 🌐 Foster Community: Build a loyal customer base through webinars, meets, conferences, and social media interactions. 🔄 Consistency and Loyalty: Maintain ongoing communication and engagement to build strong, loyal relationships. 🚀 Innovate Content Delivery: Keep your audience engaged with innovative tools and techniques. By applying these principles, we can enhance a sale and achieve better results. Let’s transform our sales approach together! #PharmaSales #SalesStrategy #MarketingInsights #CustomerEngagement #Healthcare #InnovationInSales #Training #Devices

Public health messages are everywhere, which shows that for health organizations who have something to say, there’s a robust audience just waiting to be reached. The challenge is standing out and getting your message to that audience in a saturated market. Through our work with state and local public health agencies, universities, and pharmaceutical companies, we’ve developed a few strategies that can help health care organizations cut through the noise. 1) Steer away from clinical language, visuals, and web designs. 2) Represent your target audience in your imagery, photography, and copy. 3) Test your messages! 4) Have a community presence through activations. Want to read more about each tip? Click the link in bio to read the full blog post from one of our expert marketers! #BoomboxMarketing #PublicHealth #Marketing #MarketingTips

This healthcare ad is amazing. How do you recognise your customer base and make them feel more human? 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐨𝐯𝐞𝐫 𝐝𝐚𝐭𝐚. Patients don’t want to feel like they are just another number. For patients with Parkinsons, Self-directed physical therapy adds more pain to an already painful experience. So agency Dentsu Creative gave patients a platform to share stories about their struggles, And solve the problem with a digital tool To control their social media feeds using facial therapy exercises. Great work by Dentsu Creative. 👉Next week I’m doing a workshop on how to get to great healthcare advertising. If you’re interested, you can sign up here: https://lnkd.in/dP494JQK If you work in Healthcare make sure to share this post to show what great creativity can look like in this category! ♻️

Storytelling works for every industry. It's fundamental to how we, as humans, communicate with each other and process the world. Stories light up our brains, hormones like cortisol and oxytocin released, priming memory and empathy. Tell healthcare brand stories to connect with HCPs and patients on a deeper level, boosting engagement. If you package your core messages in a story format, you'll ensure your brand stays top of mind. Storytelling is the key to capturing attention and driving action. #storytellingmarketing #healthcaremarketing

Next up in our exploration into Dean Healthcare's history and a Post-covid time, we saw a new strategy to reach new people in the online world, with a new look website, a strong social media presence, and Marketing Assistant too! #healthcare #health #care #recruitment #recruiting #agency #tech #technology #history #ourhistory #marketing #marketingassistant #socialmedia #website

What do you do when your diabetes turns the whole world into a big fat “NO”? #GoodAdsMatter Anomaly carefully and in light spirit turns the everyday frustrations of a diabetic into a humorous and relatable sequence of events, where the temptations only get more irresistible with each meal. The narrative pushes through– with fast-paced cuts and dizzying camera-panning that leave us in a state of vertigo– until the stakes reach their peak and the frenzy becomes uncontrollable. “𝘖𝘳,” Suggests Abbott, “𝘺𝘰𝘶 𝘤𝘢𝘯 𝘬𝘯𝘰𝘸”. The fever dream is led to its end in the mouth of a cake where the product is masterfully introduced as the ultimate solution. The mere 10-second long conclusion to the narrative serves as a powerful and unmissable product integration! Who would have thought a diabetes apparatus ad could be such a fun and engaging visual experience! Country: USA Year: 2021 Brand: Abbott Agency: Anomaly Agency Producer: Bronwen Lonsdale Production Company: SMUGGLER Executive Producers: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, Declan Cahill & Leah Churchill-Brown Producer: alex taussig Director: Mark Molloy Director of Photography: Jeremy Rouse Executive Creative Director: Seth Jacobs Group Creative Director: Donnell Johnson Associate Creative Director: Harry Neville-Towle Senior Creative: Ray Ali 1st AD: Jeremy Fitzgerald Art Director: Beth Ryan Production Designer: leah popple Set Decorator: Rebecca Cohen Wardrobe: Mariot Kerr Edit House: Work Editorial Editor: Stewart Reeves Colour: Company 3 Colourist: Sofie Friis Borup VFX: a52 Heads of Production: Alex Hughes & Jacquie Riley Good Ads Matter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Follow us to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by Purpose Studios #Abbott #FreeStyleLibre #Diabetes #Diet #Health #HealthTech #Technology #Medicine #pharmacy #marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Marketers ✋ Have you ever been like the NHS and confused your audience and led them up the garden path? I had tonsils removed in 2005, (apparently) but when I went to see a locum GP last week, I got told my tonsils were inflamed? 🤔 Confusing, right? 🤔 It highlights an essential point: transparency is crucial. In marketing, just as in healthcare, misinformation or miscommunication can lead to perplexed and distrustful audiences. It's a reminder that our campaigns and messages must be clear and truthful. Our value proposition shouldn't just be a catchy phrase; it should accurately reflect what we offer and set realistic expectations. Marketing, at its best, is about creating honest, clear communication channels with our audience. Just like patients expect accurate information from their doctors, our clients and customers deserve nothing less than authenticity and clarity from us. And do not tell them something they know has been removed, it will only decrease their trust with you! #marketing #trust #confused #creativity #marketingstrategy

Here's a taster of a few recent campaigns that made a difference for patients, carers and HCPs in the real world. Whether it's respiratory, oncology, MR imaging or mental health, creating excellent, effective work isn’t luck, it’s a process. That's why we have the Think Further model – our blueprint, guiding us to exceptional results every time. Discover where Thinking Further could take you: https://lnkd.in/ePjsq96E #Client #HealthComms #ClinicalTrials #MedComms #PR #Advertising

Let's discuss the case for health care technologies. "𝗨𝗻𝘃𝗲𝗶𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗚𝗲𝗺𝘀: 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗼𝗳 𝗮 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗩𝗶𝗱𝗲𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆" >In the clandestine world of healthcare technology, where innovation meets discretion, Sarah Roberts, CEO of MedInnovate, stands at the forefront of a covert revolution. With a shrewd eye for opportunity and a penchant for secrecy, Sarah contemplates the potential of a transformative video strategy to expand MedInnovate's reach and engage a broader audience. >As Sarah ponders the covert power of video, she considers the possibility of reaching more customers through this clandestine medium. With the ability to convey complex ideas in a captivating and discreet manner, video holds the promise of unlocking new channels of communication and fostering deeper connections with potential customers. >However, Sarah knows that success in the clandestine realm of video strategy is not guaranteed. It requires careful planning, strategic execution, and a keen understanding of the covert preferences and behaviors of the target audience. 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲 𝗰𝗼𝘃𝗲𝗿𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘃𝗶𝗲𝘄𝗲𝗿𝘀? 𝗖𝗮𝗻 𝘁𝗵𝗲 𝗱𝗶𝘀𝗴𝘂𝗶𝘀𝗲𝗱 𝗵𝘂𝗺𝗮𝗻 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗲𝘃𝗼𝗸𝗲 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲? 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲 𝘂𝗻𝗱𝗲𝗿𝗰𝗼𝘃𝗲𝗿 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘀𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗠𝗲𝗱𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲'𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀? >These are the questions that linger in Sarah's mind as she weighs the potential risks and rewards of embarking on a covert video strategy. While the allure of reaching more customers is tantalizing, she understands that success will require a calculated approach and a commitment to maintaining the secrecy and discretion that define MedInnovate's brand. >As she seeks input from her covert team and clandestine advisors, Sarah remains cautiously optimistic about the possibility of leveraging video to expand MedInnovate's customer base. With the right strategy and execution, she believes that video has the potential to unlock hidden opportunities and propel Med Innovate to new heights of success in the clandestine world of healthcare technology. Let's make video strategy together for your brand! 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀 𝘃𝗶𝗱𝗲𝗼𝘀@𝗲𝗹𝗲𝘃𝗲𝗻𝗴𝗮𝘁𝗲𝘀.𝗰𝗼𝗺 𝘄𝘄𝘄.𝗲𝗹𝗲𝘃𝗲𝗻𝗴𝗮𝘁𝗲𝘀.𝗰𝗼𝗺 #VideoMarketing  #SuccessStory #healthcare #healthtech #videostories 

Interesting insights in the rapidly evolving Healthcare industry.