Hearst Newspapers’ Post

Check out Josef Cutajar’s fascinating round-up of all-things doomscrolling, fake news & media trust!

"We need to realize that some people may not think critically about our work because they didn’t understand what we said. For this reason, we need to know our audience, cut off technical language, and use analogies and simple examples." #CriticalThinking #EffectiveCommunication #AudienceUnderstanding #SimplifyComplexity #CommunicationStrategies *'Becoming a Data Head' by Alex J. Gutman and Jordan Goldmeier. 📚 This resource has been a valuable reference in expanding my knowledge.

So, I and Pille Pruulmann-Vengerfeldt wrote an article together! We made use of the dataset of interviews we had with Estonian journalists from 2012 to 2023. Analysing the dataset from the perspective of metrics, we saw and mapped the pressures of adapting to a data-driven environment in Estonian newsrooms. By the way, there is no change here: clicks mattered in 2012 and they still do (plus, of course, additional metrics). In sum, we argue that metrics used and gathered in the newsroom act like a mirror, in which the journalist sees their decisions (of choosing the topic, title, sources, etc.) and reactions to them, but not what the audience actually needs or wants topic- and content-wise. And nor what the audience REALLY thinks of the content. Read more here: https://lnkd.in/d9syaz8M

#journalists, Are you tired of struggling to find reliable data for your stories? #brightdata offers a program specifically designed to support your needs and help you meet tight deadlines. We understand the importance of data and its role in our daily lives, which is why we offer free access to our tools and services for qualified journalism projects. Check out some of the recent stories that have been developed with public web data, including identifying the rise of extremists on Twitter, uncovering antisemitism on social media, and even exposing a shooting hoax. Join the ranks of top news outlets like The New York Times, BBC, and The Washington Post in using public web data to tell stories that matter. Visit https://lnkd.in/difMyrU5 to learn more about how we can help you. #journalism #publicdata #storytelling

The last few days at Association for Education in Journalism and Mass Communication (AEJMC) have been a whirlwind! Lots to think about. Excited to dive into more map making and data viz capacity building at Center for Community News. If you have a student-led news project or program you need help with, reach out! #journalism #localnews #dataviz

New from me in The Conversation -- a piece that highlights some of the research in a new paper from me, Colette Brin and Stuart Duncan on the impact of audience data on news practice and audience-oriented journalistic roles: https://lnkd.in/gpUUj6ZP

And that’s a wrap on a great day at the AOP Association of Online Publishers Publishing Tech Talk 🎬 Huge thanks to everyone who attended and shared insights on all-things editorial, audience, and publishing. And a special thank you goes to our Director of Product Sarah Robertson, who joined The Sun’s Director of Data, Bedir Aydemir, to discuss the current challenges and technological solutions across identity and audience. Want to know more about how we could help your business? Take a look here: https://lnkd.in/e9TfyMny #Publishing #AudienceInsights #PublishingTechnology #AOPTechTalk

"Every year, the staff at Vox’s Future Perfect section makes predictions for events we think are likely to happen (or not happen) in the year ahead. Big deal, right? Reporters and pundits make predictions all the time. What we think sets our efforts apart from the usual journalistic prognostication is that we put a numerical probability on each of our predictions, which we use to signal how confident we are in what we’re forecasting. That matters, because numbers are more meaningful and more comparable than words like “definitely,” “maybe,” or “probably.”" https://lnkd.in/eGcU2_ji #futuretrends

Yesterday, we attended a fantastic webinar hosted by International News Media Association (INMA): Blunt Talk About Data in Newsrooms. Across the globe, news organisations are striving to better interpret the data presented to them. The discussion once again brought up user needs. How do you read the numbers when trying to identify what your audience finds interesting or not? And how should your editorial team respond to these insights? This Playbook from smartocto will assist you in implementing the most effective and accessible content strategy within your news organisation and editorial team. 🏃♂️ 🏃♀️ 15 steps to master user needs: https://bit.ly/3vqivGa

📢 Webinar Alert: Join us tomorrow! BlueConic will be joining a webinar with Anchorage Daily News and A Media Operator to discuss the pivotal future of data in media and publishing. Learn firsthand about Anchorage Daily News' strategic approach to subscriber relationships and impressive revenue growth. This isn’t one to miss, secure your spot now! https://bit.ly/3yiCF6I #Webinar #Publishing #Media #AudienceMonetization #MediaStrategy #AnchorageDailyNews #BlueConic #DigitalStrategy #Data #ContentStrategy #RevenueGeneration