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For years, B2B marketers have used third-party cookies to track everything from a person’s age and gender to their interests and search history. So, what does the phasing out of third-party cookies mean for the industry? Are B2B marketers prepared for the end of third-party cookies? Joanne Carew has all of these answers and more in our latest blog. Get them while they're hot! #thirdpartycookies #firstpartydata #zeropartydata https://lnkd.in/dvdByR9H

Check out Anteriad's Todd Love in "B2B Marketers Need a New Cookie Recipe", featured in Association of National Advertisers Industry Insights ➡️ https://hubs.ly/Q02sVKJ00 Martech and their data providers have been preparing for the cookie-less future for a long time and have already begun to add alternative, reliable and compliant online identifiers. It takes embracing NEW DATA and NEW APPROACHES. Are you ready?

Will the deprecation of third-party cookies 🍪 affect your B2B marketing strategy? My friend & G2 colleague Todd Detmold is shedding light on this hot 🔥 topic. TL;DR? G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

How will the deprecation of third-party cookies affect your B2B marketing strategy? 🍪 G2’s Todd Detmold is shedding light on this topic in his recent blog post. Dive in to learn how G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

How will the deprecation of third-party cookies affect your B2B marketing strategy? G2’s Todd Detmold is shedding light on this topic in his recent blog post. Dive in to learn how G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

In the new era of marketing, B2B companies that put the privacy of their customers first will be the ones that last. https://buff.ly/3UKV2u5 #B2Bmarketing #customerexperience #digitalexperience #guide

In the new era of marketing, B2B companies that put the privacy of their customers first will be the ones that last. 🔑 How can B2B marketers confidently deliver tailored experiences while also confidently staying in line with regulations and preferences around privacy? Check out this 5️⃣ step playbook for B2B organizations which will help maximize performance in the privacy-first era: https://lnkd.in/gPmcZ7pG

Heads up! The following is a great example of something that is simply too good to be true.. Recently, our team achieved remarkable results for one of our clients in just a matter 3 weeks. It’s definitely worth highlighting. Here are the numbers: We generated over $12,000 in traffic, with $3,000 directly attributed to our email marketing campaign. Curious about how we did it? Lets break it down. We embraced innovation by giving AI technology more control over our Facebook ad campaigns. Meanwhile, our team focused on optimizing the average customer basket size. Additionally, we sent out regular newsletters every Thursday at 10:00 AM local time, creating a consistent rhythm that contributed to these impressive results. This approach has proven valuable not only for e-commerce businesses but also for those operating in the B2B sector. Hope you find this helpful! For any further inquiries, please don't hesitate to get in touch with us. 📩 #MarketingSuccess #DigitalMarketing #EmailMarketing #AIMarketing #Ecommerce #B2BMarketing #Innovation #CustomerEngagement #MarketingStrategy #BusinessGrowth

Any #marketers out there wondering what will happen after third-party cookies are gone? If you are like me and thinking about how we are going to target #b2bbuyers who are hesitant to disclose their contact details, consent to cookie tracking, or initiate sales discussions, then join me at next week's webinar: Winning Target Accounts in a Cookieless Era with speakers John Arnold, Forrester Analyst and Gareth Noonan, GM of Advertising @ Demandbase Register here: https://lnkd.in/g7GZ8gsq Spoiler -- there may or may not be real, edible cookies involved 😯 See you there!

MarTech argues that B2B marketers are often misled by purchase intent data, which can lead to false assumptions about your buyer. It shares some tips for analyzing your own engagement data and uncovering the real meaning behind it.