Harte Hanks’ Post

💡 What are some of the pharmaceutical industry's most common pitfalls that can jeopardize their AI efforts? Kelly Waller, SVP of Sales and Marketing at Harte Hanks, is on here to dive deep into this complex topic in this week's latest article.🔬 ✨ Don’t miss out on this essential read to safeguard your AI investments and enhance patient engagement! https://hubs.la/Q02H5Stk0 #HarteHanks #FiercePharma #AI #Pharma #Healthcare #DataConsolidation #Data #RWE #DarkData #Security

Pharmaceutical companies are increasingly moving beyond the "physician-as-customer" model to engage patients directly. However, there remains a significant disconnect in patient information, with only about half of providers providing patients as much information as desired (despite being rated as a highly trusted information source). In our latest blog, authored by Mariah Hanley, learn how we're leveraging generative AI to analyze competitor patient engagement strategies and identify market opportunities. https://lnkd.in/dXKYG3mg #AI #PatientEngagement #Pharma #Healthcare #Innovation #GenerativeAI

How Moon Rabbit Are Using AI To Create Profoundly Human Campaigns… 🤖 In the latest X4 Talks episode with John Tenaglia and Steve Walls, two pioneers within the healthcare advertising and pharmaceutical marketing space, we find out why “AI wont raise the ceiling… it will raise the floor” and the transformative potential of AI in pharmaceutical marketing! They also discuss: 💡How AI is democratising idea creation 💡Why every employee is either an oracle or a therapist Listen to the full episode here: https://lnkd.in/e8QNW9G2 #pharmaceuticalmarketing #healthcareadvertising #pharma #Advertising #AIMarketing #MarketingAdvice

How Moon Rabbit Are Using AI To Create Profoundly Human Campaigns… 🤖 In the latest X4 Talks episode with John Tenaglia and Steve Walls, two pioneers within the healthcare advertising and pharmaceutical marketing space, we find out why “AI wont raise the ceiling… it will raise the floor” and the transformative potential of AI in pharmaceutical marketing! They also discuss: 💡How AI is democratising idea creation 💡Why every employee is either an oracle or a therapist Listen to the full episode here: https://lnkd.in/ehemstG8 #pharmaceuticalmarketing #healthcareadvertising #pharma #Advertising #AIMarketing #MarketingAdvice

How Moon Rabbit Are Using AI To Create Profoundly Human Campaigns… 🤖 In the latest X4 Talks episode with John Tenaglia and Steve Walls, two pioneers within the healthcare advertising and pharmaceutical marketing space, we find out why “AI wont raise the ceiling… it will raise the floor” and the transformative potential of AI in pharmaceutical marketing! They also discuss: 💡How AI is democratising idea creation 💡Why every employee is either an oracle or a therapist Listen to the full episode here: https://lnkd.in/eaz-8RKU #pharmaceuticalmarketing #healthcareadvertising #pharma #Advertising #AIMarketing #MarketingAdvice

I recently had the privilege of attending the Age of AI conference in Toronto, where experts from the pharma, medical device, and healthcare market research industries shared invaluable insights on the transformative potential of GenAI. Here are some of the most compelling points discussed: 👉 Transformative Impact: AI is poised to revolutionize healthcare by reducing clinician burnout, increasing patient-centricity, and personalizing treatment approaches. The potential for improved patient outcomes and enhanced efficiency is immense. 👉 Building Trust: The adoption of AI in healthcare hinges on public trust. Transparency, effective communication, and adherence to three pillars of trust outlined in the conference sessions—ability, benevolence, and integrity—are essential to gaining public confidence and acceptance. 👉 Strategic Implementation: To remain competitive, companies must strategically implement GenAI. It's not enough to merely adopt AI tools; organizations need to be thoughtful about how AI can enhance their offerings and streamline operations for employees. A strategic approach will be key to leveraging AI for long-term success. These insights highlight the incredible potential of AI in reshaping healthcare. To delve deeper into these discussions and explore the future of AI in healthcare, read my full blog post: https://lnkd.in/eNZ9kNQx #AI #GenAI #Pharma #HealthcareInnovation #LegerTeam

AI brings significant advantages to clinical research, from drug discovery to patient recruitment and real-time data monitoring. This week, we spoke with Ed Fowler, Vice President, Operational Excellence, who shared his passion for how #AI is transforming the pharmaceutical industry. Ed's use of AI has allowed him to focus on more high-value activities on a day-to-day basis. Click through to read Ed's insights on the impact of AI in clinical research in the latest edition of our #AIandMe series. Share your experiences with AI in your work in the comments below! #ArtificialIntelligence #MachineLearning #DrugSafety

In the pharmaceutical industry, staying ahead means having the right insights at the right time. With the ever-evolving landscape, real-time access to actionable insights is crucial for driving innovation in drug development and patient care. At MaxisIT Inc., we recognize the significance of immediate access to insights. Our advanced data analytics solutions empower organizations to leverage their data effectively, providing timely insights that drive informed decision-making. Discover how MaxisIT can help propel your organization forward in the era of data-driven pharmaceutical innovation. #dataanalytics #ai #realtimeinsights #realtimedata #clinicaltrials #clinicaltrialmanagement #clinicaltrialsinnovation #MaxisIT

How Moon Rabbit Are Using AI To Create Profoundly Human Campaigns… 🤖 In the latest X4 Talks episode with John Tenaglia and Steve Walls, two pioneers within the healthcare advertising and pharmaceutical marketing space, we find out why “AI wont raise the ceiling… it will raise the floor” and the transformative potential of AI in pharmaceutical marketing! They also discuss: 💡How AI is democratising idea creation 💡Why every employee is either an oracle or a therapist Listen to the full episode here: https://lnkd.in/exYjr-YX #pharmaceuticalmarketing #healthcareadvertising #pharma #Advertising #AIMarketing #MarketingAdvice

The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.   To kick start our AI Webinar series, Katy Irving, Global Head of Behavioural Science, and Esme Barrow-Williams, Senior Director, go back to basics to clear some of the confusions surrounding AI, why it has been in the news so much in the last year, and discuss ways it is expected to impact on healthcare and pharma in the future.   🖥 Webinar details: - Thursday 8th February - 14.00 – 14.20 (GMT), 15.00 – 15.20 (CET), 09.00 – 09.20 (EST)   👉 For more information and to register your place, please click the link below: https://bit.ly/4b1q8n5 We look forward to seeing you there! #webinar #webinarseries #aiwebinar #futureofai #aiinhealthcare #aiinhealth #pharma #aiinpharma #aitools #aipotential #healthcarewebinar #marketresearchwebinar #marketresearch #research #healthcare #health #webinarsession #webinarsessions #innovation #innovativetools #innovativetechnology #innovativetech #pharmaceutical