I checked 15 Founders’ profiles last week, and what I found will shock you…
Most founders I reviewed aren’t optimizing their profiles, which means potential partners and clients are slipping away.
If you are a founder, you cannot afford to miss this!
These are the mistakes I discovered founders are doing on their LinkedIn profile ⤵️
📍Mistake 1: No attention-grabbing headline.
Many profiles just say "Founder" or "CEO." These titles don’t stand out or highlight your specific expertise.
✅ Fix: Craft a headline that clearly states your role, achievements, and includes a call-to-action.
📍Mistake 2: Empty About section.
Your About section is prime real estate, yet many founders leave it blank.
✅ Fix: Use this space to explain your vision, the value your business offers, and how you solve problems. Let people connect with your mission.
📍Mistake 3: Talking in 3rd person.
Writing in the third person feels detached and robotic.
✅ Fix: Speak directly to your audience. Use “you” to make it personal and engaging.
📍Mistake 4: Missing keywords.
Without keywords, your profile is harder to find.
✅ Fix: Include relevant keywords in your headline, About section, and experience. This boosts your profile's searchability.
A strong LinkedIn profile boosts your credibility and attracts opportunities.
So, make sure it’s speaking directly to your audience and showcases the value you bring.
Need help with your profile or building a personal brand? DM me “LINKEDIN” to get started.
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