Harsh Mundra’s Post

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

A tasty way to build trust ... Free samples elevate shoppers' in-store experience by offering: 🍕 Generosity 🥑 Product discovery and trial 🍫 Multisensory experiences e-commerce can't match OFFLINE RETAIL MEDIA GETS SCRUMPTIOUS Food and beverage samples are the most delicious retail media opportunity a brand can use to wow customers, earn their confidence and drive sales. CPG brands that offer distinct quality and product innovation can win over customers by enticing them with free goodies. What do you think about free samples in stores? See today's RetailWire article by Dennis Limmer and join in the discussion. #retail #grocery #CPG #media #ecommerce

Breakfast cereal, snack, and pet food brand Post Consumer Brands turned to Walmart Luminate to fine-tune assortment recommendations that align with modular-level execution. They looked at incrementality and cannibalization with Walmart Luminate — all in service of optimizing assortment choices and improving Walmart customer experience. The results? A more holistic view of the category, leading to data-driven assortment recommendations at the item level. Read on to learn more: https://lnkd.in/gMuEw2Ps #WalmartLuminate #ConsumerProductGoods #retaildata

Some great insights from MikMak on the food and beverage industry in there insights report. (download for yourself below) Things that I found most interesting 👍 Most popular online shopping days of the week by purchase intent rate 🛒 Thursday.... Anyone tell me why? guess it could be preparation for the weekend ahead!! Top of the intent to purchase products is coffee ☕ Instant Coffee ( not sure about that, prefer proper coffee from a proper machine) and number 2 ☕Flavored instant coffee jumping to number 4 🍛 Curry Sauce Number 9 🐟 Fish Fingers ( ahh the fish finger sandwich) and number 10 🌭 Baked beans with Sausages ( the brits and our simple tastes) Compare that the the French basket Vegan Sweetbread Organic Crackers Mineral water Sheep Milk Yoghurt all in the top 5 But we still have fish fingers 😁 What this report does show is when to push a certain product during the week ( maybe not to the specifics of the above list) How to use the right social media approach as #TikTok generates, by far, the highest share of shopping traffic for #Food & #Beverage brands, with 58.7 percent of tracked social media #Purchase Intent Clicks. So get your #branding, timing and #media #platforms right and watch as the #sales increase ( this is not a guarantee on my part) And don't forget the end #userexperience, what you want to avoid is #cartabandonment. You've spent time and effort in #promoting and researching the best time to buy and then the #gateway crashes, their isn't the right #payment options or the end point just looks rough round the edges. Maybe take the time in #2024 to review your #payment services currently embedded within your #ecommerce solution. Pick up the phone or drop me an email at [email protected]. Be more than happy to review and discuss how to make the payment part the easy part. PAYSTRAX #Like and #share if you so wish for that wider reach, it may just help someone else 😁 #retailers #foodandbeverageindustry #onlineshopping

Optimizing and refocusing pricing and promotions is a win-win for both retailers and consumers. I had the opportunity to speak with Progressive Grocer for a recent story that explores current shopper behaviors in Fresh, and how retailers can meet the evolving needs of their customers.  https://lnkd.in/g9TsFYmP #ConsumerTrends #FreshProduce #PricingAndPromotions Circana

Find out the grocery trends for store owners to watch in 2024 in our latest #blog: https://hubs.ly/Q02hDn2L0 #2024grocerytrends

With retailers & restaurants making recent news about reducing prices to win-back shoppers (Walgreens, Target, and McDonalds to name a few), it seemed like a good time to talk about one of my favorite retailers - Grocery Outlet. I first started shopping at the Grocery Outlet (or as I like to call it ‘the G.O.’) during the pandemic. You could find items there that you couldn’t find elsewhere, and it was often much less crowded, i.e., a safer and more enjoyable shopping experience. Four years later, I still shop at the G.O. on a weekly basis. Below are a few thoughts on why I love it, and why brand marketers should not overlook this retailer in this price-sensitive environment: - It’s a branded shopping environment: The majority of items on the shelves at the G.O. are national brands, not private label. And, there is a huge assortment of natural brands in addition to conventional ones. Brands I’ve bought include Milk Bone, I and Love and You, Starbucks, Grape Nuts, Cheerios, Chosen Foods, Good Culture, Mission, Luke’s, Oreo, Tillamook, Chobani, Amazing Grass, and Vital Proteins. There's even a Nosh section (pictured below at my local store). - It’s a great way to keep your brand part of the consumer’s consideration set and remind the consumer why it's worth paying more for. It’s also a great way to drive trial of new products and brands. I discovered Barbara’s cheese puffs and QMixers premium tonic water at the G.O.. - This matters because the G.O. shopper also shops at other traditional grocery stores. And this is not just anecdotal, but supported by panel data. This shopper overindexes at Kroger, Walmart, and Target. If a consumer discovers or reengages with your brand at the G.O. and has a positive experience, they will likely purchase for full price at traditional grocery. I know I do, and while I like to think I’m special, I’m also (sadly) not. - Which is why, you absolutely should NOT send compromised products to the G.O..  This is not a place to dump product that misses your quality benchmarks but is still safe to eat. You want to provide the same incredible brand experience across all retail environments. Did you not read the above? Brand marketers, this means you will likely need to advocate for your consumer and your brand with your ops and sales partners. - Not convinced? I leave you with this: I once found Bertrand Cote Des Roses Rose for $6.99 a bottle (normally 2-3x more expensive). I bought 3 cases. Need I say more. If you haven’t been to the G.O. lately, check it out! And if you have, what awesome product did you discover there? #brandmarketer #retail #inflation #strategy #consumerinsights #roseallday