Are you hitting the ‘Boost Post’ button and hoping for the best? You may be wasting your money and marketing efforts. Boosting posts is like throwing flyers out of a plane and hoping they land in the right hands. Unfortunately, it’s a quick approach that doesn’t consider who needs to see your ad. However, there is a better strategy for marketing your ad: Meta’s Paid Ads. Meta’s platform allows you to dial into demographics, interests, behaviors, and more. This ensures that your content reaches the right audience. So before you boost your next post, ask yourself: Do you want a brief spike of unqualified traffic, or a stream of engagement from a targeted audience that's actually interested in what you've got to offer? #marketingtips #marketingfacts #socialmediatips #socialmediamanagement
