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Co-Founder & CEO @ Hang | Brand Loyalty, Customer Engagement

Ulta Beauty's GlamXplorer program launched in partnership with Hang, featuring mini-games like Wordle, proved a hit. With 86% of participants returning weekly and playing an average of six times a week, gamification is an essential tactic for boosting customer loyalty and engagement. Interested in incorporating immersive minigames into your loyalty program? DM me! Jenn McMillen CLMP

View profile for Jenn McMillen CLMP, graphic

I Build Kickass Loyalty, CX & CRM Programs for All Types of Companies | Loyalty & CRM Industry Expert | Forbes.com Retail Contributor | WBENC Certified (WBE) | Speaker | Advisor | LinkedIn Expert | RetailWire Brain Trust

Do you love puzzles like I do? I'm sharing how they can be a key to building customer loyalty in my latest Forbes article about Ulta Beauty. https://lnkd.in/gV25ywUi #marketing #retailmarketing #games #gamification #ulta #beauty #wordle #loyaltymarketing #loyaltyexpert

Ulta’s Gamification Test Reveals The Power Of Wordle Loyalty

Ulta’s Gamification Test Reveals The Power Of Wordle Loyalty

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It seems like a practical way to ensure you’re not just busy, but actually effective and aligned with your goals

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Aaron Spivak

Co-Founder of Hush *Acquired* | Building the Founders Club (Jointfc.com) | Forbes 30 Under 30 | Investing Into High Growth Brands

4mo

The comparison between rigorous training and strategic recovery for athletes to the work patterns of founders is spot on.

Aaron Korman

Founder of High Life Event Group & Intellispace | BizBash Fresh Faces Class of 2023

4mo

Your insight on how taking a step back helps gain a broader perspective and avoid creative burnout is really valuable.

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Gamification can be a powerful tool for driving customer loyalty. It's interesting to see how Ulta Beauty's GlamXplorer program was able to achieve such high levels of engagement. What do you think are the key elements that contributed to its success?

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Jason O'Connor

JDI Cleaning Services | Real Estate Investing

4mo

A strategic move to enhance creativity and productivity.

Carmen Sandor

Founder & CEO, Green Owl Vodka

4mo

Gamification is the way to go, and Wordle is the perfect example.

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Evan Shulman

Decision Innovation & Analytics at Make Gravity | CTO Atlas Auto Glass | Founder manyfastscan.com

4mo

Great platform. If a user returns, how likely are they to convert?

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Benjamin Davis

Founder + CEO @ TryNow.com | Try Before You Buy for Shopify Merchants

4mo

Incredibly unique and impactful program

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