The aviation industry is a very competitive sector, in particular within the mid to high end customer market, where airlines such as Gulf Air, Emirates, Qatar Airways, Etihad Airways etc, and the soon to be launched Riyadh Air are competing on a regional and global scale.
As football provides unique globally connected scalable environments for brands to engage with audiences through advertising and sponsorships, in effect emotive ways that helps to connect brands to the sport and audiences, it makes sense that Qatar Airways has just renewed its sponsorship with FIFA until 2030.
The new agreement will cover FIFA World Cup 2026, the Women’s World Cup 2027, the FIFA World Cup 2030 and all youth men’s and women’s tournaments, with fans being given access to exclusive travel packages, match tickets, flights and accommodation for select FIFA tournaments.
As the last World Cup was held in Qatar, the country’s airport and tourism industry will have access to a significant amount of data on fans travel habits during the World, from airlines and historical in and outbound flight timings, through to VIP lounge usage and accommodations, this present a major opportunity for Qatar Airways to use this data and insights, to form how they market, advertise and activate their sponsorship with FIFA around key tournaments, to maximise ROI.
At Football Media we are working with several aviation brands on their global advertising and sponsorship strategy across digital to connect and engage with audiences through football, at scale, next years Euro 2024 tournament, in Germany presents major opportunities for the aviation, travel and accommodation sectors.
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