Guangzhou Sanrong Material Packaging Co.,Ltd’s Post

Let's celebrate once again the winning moment of our "Beauty Product of the Year winner," Mine in Beauty, during Beautyworld Middle East Awards 2023. Discover more about their journey and uncover the secrets behind their inspiring success stories. Stay tuned for further updates on the 2024 Beautyworld Middle East Awards! #beautyworldMEAwards #beautyworldME #DWTC #beautytechnology #fragranceIndustry #beautyIndustry

A common language makes North America an enticing prospect for British beauty brands. However, moving across the pond can be tricky as revealed last week at the latest seminar from BeautyMatter and the British Beauty Council (BBC). In a series exploring key global regions, the event dissected beauty in North America. It took place in one of London’s most prestigious hotels, Claridge's in Mayfair, at the end of April in front of a packed house. Read Kevin Rozario's breakdown of the insights shared at the event below. #beautyindustry #beautybusiness #beautyconference #trends2024

🎲 Breaking News: Cosmoprof North America Rolls the Dice and Hits the Jackpot in Miami! 🌟 Check out the latest press coverage from BeautyMatter, capturing the moments and beauty brilliance at our recent event. Dive into the article for an inside look at the industry's jackpot moments! 💄✨ ..... #Beauty #BeautyBusiness #B2BBeauty #BeautyCommunity #B2BBeautyTradeShow

While the image of a luxury brand undeniably plays an important role, it is the alignment of the brand’s values with the buyer’s self-perception that seals the deal. Much more on the importance of self-perception in this week’s Diamond Edge LinkedIn newsletter. Check it out! The link is in the comments. #luxurysales #luxurymarketing #keynotespeaker #selltotherich

THIS … authencity to core, Dove has always been the pioneer when we talk about Diversity, Equity and inclusion that drives their creativity and campaigns. I had the pleasure to really connect with the Dove team last couple of months at Cannes Lions International Festival of Creativity and MAD//FEST - They shared a great insight into their journey since 2004, when they launched their Real Beauty campaign they have seen a direct impact in growth. They have TRIPPLED their growth to be exact. They are actively drawing on truths that society no longer wants to conform to. It’s time for an active change in advertising . Creative work shouldnt just be creative it needs to have real insights and a real message/ Not just a message for one , two or three campaigns, however a real force for genuine authentic change. This mean diversifying our workforce , this means to proactively investing in DEI. Some insights from Doves campaign - Only 2% of women believe they’re beautiful - this truth, this insight was used to inspire their True beauty campaign. Their strategic frame work - Strategic Clarity, People and Mindset , Creative Ambition. Dove is one of Unilever's three biggest brands, selling more than €5bn worth of products every year. And you can't think about Dove without thinking about the campaign for Real Beauty. This year celebrating its 20th anniversary, Real Beauty has become a social movement worth $7.3bn. I’m inspired 🖤- https://lnkd.in/dH99feXx #beautynevergetsold #authenticcampaigns #DEI #postivechange #courageisbeautiful #realbeauty #dovebeautyAI #ethicalAI #futuregeneration

Reflecting on my recent fireside chat at INNOCOS USA with Nick Vaus, we discussed the importance of embracing the brand’s roots, especially as we celebrate 35 years.   -      BRANDS TOUCH YOUR HEART: Looking ahead, our focus remains to bring authenticity and innovation in celebrating our brand's heritage. We're reigniting our commitment to crafting experiences that resonate on a profound level. I always say, people do not buy products - they buy an emotion. FEKKAI’s goal has always been to bottle the salon experience – both the salon-quality, and most importantly, that feeling of transformation after an amazing service, when you walk out of a salon, feeling your most confident.   -      INNOVATION: Most of the innovation in the early days came from speaking to the woman in the chair and listening to her needs. My goal has always been to capture the essence of the bespoke salon experience and bottle it for our customers, offering salon-level formulas for home use.   -      EXPERIENCES MATTER: As the beauty industry embraces experiential retail, our salons stand as beacons of immersive brand engagement. Our salons are the soul of FEKKAI, offering not just hair services, but bespoke experiences that resonate with our clientele. These interactions fuel our innovation, ensuring our products capture the essence of salon luxury.   I am honored to have spoken yesterday at the INNOCOS USA conference and to continue this conversation with such inspiring industry leaders. #INNOCOS #LuxuryHairCare #BrandHeritage #InnovationInBeauty #ExperientialRetail #SalonLuxury #BrandEngagement #EntrepreneurshipJourney #BrandRevival #INNOCOSConference

Arun Kirupa took the Middle East Beauty Market Report created by BeautyMatter and Beautyworld Middle East and flipped it into a great infographic that give you all the high level stats. Download the FREE report: https://lnkd.in/enPpWEYs #middleeast #beautyindustry #marketresearch #distributiontools

Another wonderful campaign from JACQUEMUS. In a world where fashion brands are constantly vying for the attention of consumers, JACQUEMUS has proven time and time again that it can captivate the luxury market. From unconventional runways to surrealist campaigns and strategic use of social media, JACQUEMUS has redefined how luxury fashion brands appeal to consumers. Guided by a sense of escapism and the extraordinary, the brand’s latest campaign transports its audience to a state of reverie. Designed to shock, delight, and spark conversation within the industry and beyond, the campaign has created a sense of wonder, resulting in valuable user-generated content (UGC). We love this brand for its ability to draw interest and grow its appeal. What do you think of JACQUEMUS'S latest campaign? https://lnkd.in/euz_byjX