Gwen Yang’s Post

Currently, customers are more informed before purchasing decisions while brands are more interested to share their values and business models. Responsible consumption rely on strong connections between companies (brands) and customers. ON is a disruptive game changer that is supported by: - A growing community concerned about reducing the net impact on the environment. - Key players support (Roger Federer). - An innovative value proposition (Jobs-to-be-done). - Technological innovations. - A sustainable approach. - An engaging mindset that has changed paradigms. - Correct time-frame.

The fashion industry is a major contributor to these issues and customers today are taking note of manufacturing processes, material sourcing, ethical working conditions and so on. One such important and often sidelined aspect of sustainability is packaging. One might not give enough thought to packaging of clothes however it has a significant impact on the environment. Thankfully, many brands and leading names in the fashion industry are relying on technology to transform this facet of the fashion industry. Read more to dive into the importance of sustainable packaging and explore how technological advancements can solve major challenges for the sector. #Texcyle #SustainablePackaging #SustainableBusiness #OrganicSocks

Your best marketing ideas will come from your customers -- not your competitors. Through PUMA Group's Values of a Re-Generation project - they are bringing different perpsectives front and center to create true change. It's not a top down initiative -- but a way for the brand to truly listen to help transform the way people consume fashion and drive toward a more sustainable world. #fashionsustainability #listenactchange https://lnkd.in/ekQmEa_7

🌱"Our clothing should be durable; we are not a fast fashion, low-price brand...our customer base expects sustainability from us." said Johan Munck, of Polarn O. Pyret 🔑 With Johan Munck contribution in our report Beyond Growth, you will learn: - Why and how Polarn O. Pyret focuses on quality and durability to improve their sustainability - The benefits they observed when incorporating a second-hand offer for the brand - How Polarn O. Pyret envision a future where we sell more but we produce less fashion All of this and much more is up for grabs in the link below. ⬇️ https://lnkd.in/eTCzBQNP Dive into the report now and unlock the future of your brand. 🌟

Exploring the realm of fashion and sustainability with House of RS. From vibrant campaigns to sustainable innovations, each creative tells a unique story. Delve into the soul of House of RS captured through our lens. . . . #thebottomlinedigital #tbl #marketingagency #performancemarketing #branding #reelinsta #reelsinstagram #reelsvideo #explorepage #exploremore #trendingreels #trendingsongs #viralreels #trendingaudio

🌿👟 Exciting News in the World of Sneakers! 👟🌿 Are you a sneaker enthusiast who is passionate about sustainability? Then you'll be thrilled to hear about the latest trend in the sneaker industry - Sustainable Sneakers! 🌎♻️ From using recycled materials to implementing eco-friendly manufacturing processes, sustainable sneakers are making a positive impact on both the environment and the fashion world. Brands are stepping up to the challenge by creating stylish and comfortable sneakers that are not only trendy but also environmentally responsible. By choosing sustainable sneakers, you can reduce your carbon footprint and contribute to a greener future. So why not take a step in the right direction and add a pair of sustainable sneakers to your collection? Let's walk towards a more sustainable and stylish future together! 👟💚 #SustainableSneakers #FashionForChange #EnvironmentallyFriendlyFashion #GreenFootwear #StepTowardsSustainability Who else is excited about the rise

#circularity We contributed to a series of blog posts being released by Bleckmann breaking down the steps to Circularity for a Fashion brand. Check out the first overview piece and we will post additional as they are released. https://lnkd.in/g2eFnzVn

#Circularity remains a circular discussion in fashion. This, according to Kearney Consulting's Fourth Fashion Index (CFX) report. https://lnkd.in/e2S2j_T3 Kearney  "finds the majority of brands continuing to work within the confines of traditional linear models and making—at least from an ecological point of view—suboptimal choices at nearly every step in the process, from raw material selection to consumer education." "With notable exceptions, the industry tends to be long on conversation around circular thinking and economics and short on actual redesign and execution." "This sometimes apparently single-minded focus on material choices and their impact often conveniently overlooks the fact that there is still no clear consensus with respect to which material choices actually minimize environmental damage." "Most current assessments just look at a limited portion of a garment’s life cycle, leading to a variety of distorted conclusions that may in and of themselves be debatable.” This is a refreshingly candid assessment from a consulting firm. Credit to Kearney. Coach and The North Face are recognized as leaders. Other brand that are not called out but deserving of recognition include Another Tomorrow, UNLESS Collective, Houdini Sportswear, Reformation and Early Majority. Maxine Bédat Bob Willen Devon Rufo Lutz Walter Evan Wiener Yuly Fuentes-Medel Ph.D. Samantha Taylor eva karlsson Vanessa Barboni Hallik Eric Liedtke Kathleen Talbot Joy Howard Sydney Badger Ron Gonen Crispin Argento 🌍🕊✌🏽 Sucharita Kodali Matt Powell Sarah Kent Andy Ruben Cynthia Power Joel Makower Dr. Vidhura Ralapanawe Saqib Sohail Noel Kinder

🤔 Ever wondered how fashion brands can produce less but still rake in profits? The traditional fashion mantra has always been 'more production equals more profit.' But with growing concerns over sustainability, it's clear this approach needs a makeover. So, is it possible to pivot to a less-is-more strategy without compromising on earnings? 💼Let's face it: profit isn't just a nice-to-have; it's essential for supporting the livelihoods of countless individuals in the fashion sector. Enter Technology. It's the game-changer we've been waiting for, capable of ushering in sustainable, circular business models. Imagine producing exactly what's needed, slashing waste, and boosting efficiency through automation. That's the promise of on-demand manufacturing on a grand scale. 🌟 But it's not just about making less. It's about making things last. With technology, we could see a shift towards localized production, tapping into the skills of local craftspeople for repairs or upgrades and forming global networks to spread these sustainable practices far and wide. Imagine giving every piece of clothing a digital passport containing everything you need to know for its care, enhancement, or even transformation into something new. The possibilities are limitless. 🌍Technology is paving the way for a fashion industry that doesn't have to choose between profitability and sustainability. 💡Could tech be the answer to marrying sustainability with profit in fashion? 💡How can we leverage technological innovations to champion circularity and minimize waste? I believe technology holds the key to a future where the fashion industry thrives economically and environmentally. 💬What are your thoughts? Let's chat.