Check out the latest in our Back of House interview series, where we chat with some of the folks behind Grubhub's innovative Tech, Product, and Design Teams. Kicking off the series is Sayoko Yoshida, Director of Design at Grubhub. Read on to learn about the evolution and philosophy behind Grubhub’s design team, how working at Grubhub has impacted how Sayoko thinks about food and design on a personal level, and the exciting projects shaping Grubhub’s customer experience: https://lnkd.in/gvDPhWbS As the team continues to expand, we are excited to announce an open design role offering a unique opportunity for hungry professionals to make a meaningful impact on our team and products at Grubhub: https://lnkd.in/gwKGHNZE Find all our open roles here: https://lnkd.in/eksPCyH
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Worthy Read: You Aren't Your User—Even When You Make Employees Dash by Laura Klein DoorDash recently announced a policy that all its corporate employees will have to do one delivery a month. And while this comes from a place of wanting to develop empathy for its users, it's a misguided and harmful attempt, says Laura Klein. She explores why this policy is problematic and shares some other, more effective approaches to user research in this insightful post. Check it out here: https://buff.ly/3goGkqx ❓ Laura Klein critiques DoorDash's initiative of making corporate employees do one delivery per month as "empathy theater." What are your thoughts on how companies can more effectively build genuine empathy and understanding of their users' experiences? Share any alternative methods you've seen or think would work better. #prodmgmt #ux #engineering
You aren't your user - even when you make employees dash
Laura Klein on LinkedIn
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What if DoorDash allowed its users to make tips after delivery? In 2023, I came across the news that DoorDash would be implementing a new policy where they would allow for the dashers to have access to who tips or not or gives low tips and this would affect the wait time of the customer. This caused an expected outrage against it from users threatening to not use the platform anymore as some believe tips are given when a person has performed satisfactory or exceptional work and not before. I decided to create an optional feature for DoorDash that allows for the users to either tip before getting their delivery or choosing the option to tip afterwards based on their experience. Users can still choose not to tip as tipping culture should not be mandated but optional based on the user’s preference. However, I think this feature can be a solution that works well for both the users and the Dashers. Check out my screens below and let me know what you think. Thank you. Available for Product (UI/UX) roles, and open to relocating. Check out my portfolio (https://www.fzyesuf.com) for my other works and let’s work together! #OpenToWork #uxdesign #uxdesigner #uidesign #uidesigner #uiuxdesign #uiuxdesigner #productdesigner #doordash #mockups #screens
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Fractional design leader & advisor, occasional painter & singer, coach in training | Formerly at Klarna, Delivery Hero, Checkout.com
Hello community 👋, I have wrapped my journey at Checkout.com this year and it will be the time for new paths to explore ✨. It has been a challenging but transformational year for me both personally and professionally with all the highs and lows. I am appreciative for all the experiences that brought me where I am today. I have met and worked with some of the kindest and talented people along the way, connected with my strong network of friends and family to rediscover who I am and what I want to do moving forward. Thank you for your care, insights and inspiration for the past year 💙 As the new year progresses, I am truly excited for what is ahead of me while allowing the time and space for learning, creating and reflecting more often. I will be available for opportunities from May onwards after a bit of travel. I will continue to be based in Berlin in the near term and open for both remote with travel routines or Berlin-based hybrid opportunities. I am looking into 2 primary paths for my next role: 🔵 Full-time senior leadership positions in design where I can dive deep into impactful and interesting projects, no matter the organization size but working with kind people who enjoys building great stuff together. I love being close to work. 🔵 Fractional leadership roles at growth-stage companies, where I’d focus on building and growing design functions, developing 0-1 products, and streamlining operations and maturing organizations. Some organizations can really max-out impact by senior leaders in the industry where full time commitment is not necessary at given stage given the market conditions. Happy to chat and find a model working for both sides. As a multidisciplinary design leader with a background in engineering and marketing, I bring over multiple years of experience in building and managing design organizations and 11 years as a hands-on designer, collaborating with startups and large corporations across Europe, the US, and the UK. I have a range of skills from creating 0-1 products, upleveling product experiences and have expertise in forming and advancing large design organizations, managing teams as large as 100+ people. My experience covers a wide range of sectors, including fintech, travel, food delivery, fashion, and marketplace products, where we have successfully launched numerous multi-market, multi-language B2C and B2B products. I'm excited about the unique challenges and opportunities each path offers in these market conditions. In the light of these news, I have nerded out on my leadership portfolio, you can take a look at my past work and learn more about me (Link in the comments) Looking forward to connect if there is a potential opportunity for collaboration!
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🚀 Case Study: MVP of Marketplace for Craft Foods with Delivery in One Test City 📊 Project Description: Introducing a dynamic marketplace for craft foods, featuring a multivendor platform that handles diverse cooking conditions, payment methods, and availability schedules. This platform is designed to cater to both mobile and desktop users, providing a seamless experience for all. 💻 Technological Stack: Frontend & Backend: Bubble Database & Statistics: Directus Landing Page & Blog Content: Framer 🔧 Stages of Work: 1. UI-UX Design: Created intuitive and user-friendly interfaces using Figma (20 hours) 2. Development: Implemented frontend and backend on Bubble (100 hours) 3. Database & Statistics Aggregation: Set up Directus for data management (20 hours) 4. Payment System Integration: Integrated Stripe API for secure payments (10 hours) 5. Delivery Service Integration: Connected with a delivery service API (10 hours) 6. Landing Page Creation: Built engaging landing pages using Framer (10 hours) 7. Content Management: Ongoing content updates (10 hours/week) 8. Support: Ensured smooth operations and user support (10 hours/week) 🎉 Result: The MVP was successfully launched in the selected test city, providing a robust and scalable platform for vendors and customers alike. This launch has set the stage for expanding to additional cities, showcasing the potential of craft food marketplaces. 🌟 With a focus on delivering quality and supporting local artisans, this marketplace aims to revolutionize the way people access and enjoy craft foods. #Marketplace #LowCode #TechStack #Bubble #Directus #Framer #UIUXDesign #APIntegration #MVP #StartupJourney #FoodDelivery
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Restoring web excellence with impactful design, copy, storytelling and dev - driving results and converting visitors into clients
Misleading post. Back in in 2013 this was considered not too bad of a desing. If you look at Facebook from that date, there is resemblance with buttons and other elements. Every website was shlt around those time. Just to put things into perspective, responsive design was a new thing. With going backwards to 2013, raw HTML and CSS was the way to do things. So this isn't anything out of ordinary at the time. Bootstrap and Foundation zurb was hot, with Sass and its mixing tools. Obeviously fast forward a decade different tech is used to an extend, different frameworks - the ecosystem has changed. In the modern days this would be done in NextJS or just "raw" HTML but in Laravel - spin up in half a day, just like "back in the days" - except it would be even faster now because of the good ecosystem. Its important to look at history with context. The same goes for giving advice. A billionaire that buys commercial properties saying its the best thing ever, might not be the best advice for an average person that struggles to afford a basic house to buy, let alone an commercial property. And obviously, what we consider to be garbage today, was good at the time.
Here's the genius initial system design DoorDash used to become a $40 billion dollar company with 65% market share of American food delivery: Front-end: Raw HTML and CSS coded up in a couple hours as you can see from the beautiful attached picture Back-end: The "Find My Friends" app which allowed the DoorDash cofounders to see each other's real-time location. The cofounders not making the delivery would text customers this location regularly Database: Google Drive to host restaurant menus True system design is about finding the most elegant solution given the circumstances, which is often far simpler than engineers think. To learn how to do the real system design that very senior engineers at top tech companies do, check out my in-depth guide here: https://lnkd.in/gXcHxeKh #techcareergrowth #systemdesign #softwareengineering #faang #interviewtips
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The true definition of MVP. Go fast. Go small. Adapt/fix realtime.
Here's the genius initial system design DoorDash used to become a $40 billion dollar company with 65% market share of American food delivery: Front-end: Raw HTML and CSS coded up in a couple hours as you can see from the beautiful attached picture Back-end: The "Find My Friends" app which allowed the DoorDash cofounders to see each other's real-time location. The cofounders not making the delivery would text customers this location regularly Database: Google Drive to host restaurant menus True system design is about finding the most elegant solution given the circumstances, which is often far simpler than engineers think. To learn how to do the real system design that very senior engineers at top tech companies do, check out my in-depth guide here: https://lnkd.in/gXcHxeKh #techcareergrowth #systemdesign #softwareengineering #faang #interviewtips
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Put yourself in this situation... A high-growth startup hires you as the first designer 🙌 Buttttt keep in mind that ~8 engineers have already spent ~2 years building out the product... So you're inheriting a lot of surface area and it's up to you to raise the quality bar 💪 But how do you match the pace of the company while simultaneously refining the underlying visual language? This question is why I wanted to interview the first designer (and past Head of Design Infrastructure) at DoorDash ☞ Kathryn Gonzalez Check out our full conversation below (it's amazing tbh)👇 https://lnkd.in/gy5DKr9B
Deep Dive with Kathryn Gonzalez — Defining the visual language for DoorDash
dive.club
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📲 In 2022, a cross-functional team of Berlin-based experts took on the task of revamping the Delivery Hero Rider App’s architecture and design. 🚴 In this article, we’ll walk you through the redesign process for all Delivery Hero brands using the ‘Lasagna’ Style. 👀 Read all about it here: https://bit.ly/3WRczls #deliveryhero #webuild #herolife
From Streets to Screens: Redesigning the Rider App
tech.deliveryhero.com
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📲 In 2022, a cross-functional team of Berlin-based experts took on the task of revamping the Delivery Hero Rider App’s architecture and design. 🚴 In this article, we’ll walk you through the redesign process for all Delivery Hero brands using the ‘Lasagna’ Style. 👀 Read all about it here: https://bit.ly/3WRczls #deliveryhero #webuild #herolife
From Streets to Screens: Redesigning the Rider App
tech.deliveryhero.com
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📲 In 2022, a cross-functional team of Berlin-based experts took on the task of revamping the Delivery Hero Rider App’s architecture and design. 🚴 In this article, we’ll walk you through the redesign process for all Delivery Hero brands using the ‘Lasagna’ Style. 👀 Read all about it here: https://bit.ly/3WRczls #deliveryhero #webuild #herolife
From Streets to Screens: Redesigning the Rider App
tech.deliveryhero.com
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Head of UX Content Design at Volvo Cars
3moGo Sayoko!!!