GROWN ALCHEMIST’s Post

New Post: In a Bid to Bring ‘Slow’ Skin Care to a New Audience, KraveBeauty Enters Sephora Southeast Asia - https://lnkd.in/g2FbXywt - Committed to a cadence of roughly one new product launch per year, the brand is setting its sights on growth via retail — not portfolio — expansion. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

When two worlds collide… Had the distinct pleasure of visiting Sephora for much longer than desired this afternoon and was introduced to this brand by my 11 year old daughter 💄🤝🏢Real estate finance and makeup collab? 🎁The massive rally in treasuries is a gift this holiday season, in more ways than one🎁 Note: Not financial or makeup advice….but you should consider both #RefyorRefi #multifamily #multifamilyrealestate #multifamilyinvesting #multifamilyinvestments #refinance #commercialrealestate #girldad

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

Localisation is key in a global world. And SEPHORA's exit from South Korea is a great illustration, it seems of how things can go wrong. Sephora underestimated the local nuances of the market and the strength of the competition. This leaves a lack of diversity in the market according to CosmeticsDesign Asia and could prevent smaller, more niche brands from entering South Korea. #beautyindustry #beautybusiness #mediainsight #ecommerceinsight #skincare #haircare #cosmetics #fragrance #k-beauty #beautyretail https://hubs.li/Q02t8PMj0

A deep understanding of local nuances can make or break brands entering into new markets, no matter how seasoned they may be. Influences, perceptions and behaviours are in constant fluctuation, making it a complex and challenging landscape that can be tricky to navigate.

#Premium_Cosmetics Market Forecasts Remarkable Growth in the Period 2023–2032 https://lnkd.in/d6gxaDMa Rising adoption of #wellness #beauty #products and #natural cosmetics is attributed the #market #growth. Furthermore, rising brand awareness and influence of #premium #cosmetic through social media is another factor that propel the product #demand. Rising count of working women and growing adoption of the beauty product among men is catalyzing the market growth. Coty The Estée Lauder Companies Inc. L'Oréal LVMH Shiseido CHANEL Dior Beauty Elizabeth Arden Kao Corporation #Premium_Cosmetics #apparels_and_personal_care #business_opportunities #marketanalysis #marketresearch #opportunities #business #future #premium #cosmetic

A interesting study I reed today #Data Strategic Moves in the #Beauty #Industry 🌟 As the tides of #War and #Recession , #LVMH cosmetic jewel, #Sephora, has carved out an enviable position. With an astute understanding of consumer behavior, Sephora rode the "lipstick effect" to an impressive $15.4 billion revenue, as shared by CEO Guillaume Motte with The Financial Times. Amidst economic fluctuations, this phenomenon – where consumers indulge in affordable luxuries – has propelled Sephora to become LVMH’s third-largest brand, trailing only the iconic #LouisVuitton and #ChristianDior This success story isn't just about beauty products; it's a masterclass in agility and market acumen. In the world of luxury and cosmetics, while one beauty giant takes a bold step forward, another adjusts its strategy, leading to a fascinating dance of business maneuvers. Sephora’s trajectory is a testament to that, showing that with the right insight and innovation, targets aren’t just met; they’re exceeded ahead of time. As professionals, let's take note of Sephora's strategy. Whether it’s the allure of a lipstick or the promise of a skincare routine, understanding customer inclinations can lead to substantial growth, even in times when purse strings tighten. Keep an eye on the beauty sector; there’s much to learn about the art of resilience and the science of consumer delight. #BeautyIndustry #BusinessStrategy #LVMH #Sephora #ConsumerBehavior #LipstickEffect #Innovation #LuxuryBrands #Startup #India, #asia #singapore #Innovation, #Management, #HumanResources, #DigitalMarketing, #Technology, and #creativity

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

Do you expect imports from Latin America in the beauty packaging sector to surge significantly over the next decade? I am seeing BIG shifts... Cosmoprof North America certainly is a prime opportunity to gain valuable insights, connect with industry experts, and explore the future trends shaping the beauty packaging realm. Hope to see you there! Looking forward to speaking again too! #CosmoprofMiami #LatinAmericanManufacturing #BeautyPackaging #Innovation #FutureTrends #cosmoprofna

Went to Sephora yesterday to buy a moisturizer. Stood in front of rows of products (Sephora IS overwhelming), wondering what will I take home. A sales rep approached me, looked at my face with a judgemental eye, and suggested a brand she managed. SPF? Yes. Non-oily? Yes. Acne-resistant? Yes. Price? $44. I had my doubts. She said - "The price is good Lah, 24 hour lah, Korean product, very good... I love your hair! I show you our hair mousse" Almost afraid that she will make me spend another $200, I quickly gave up the search and went with her choice of moisturiser. She didn't move from near the cash counter until I made the purchase. 𝗧𝗵𝗮𝘁’𝘀 𝗮 𝗦𝗔𝗟𝗘 in 7-8 minutes! And then there’s B2B sales... demand gen, campaigns, reviews, assessments, references, case studies, POCs—you name it. An uphill ride, with the hope that the higher you climb, the better the descent. No small wins here—it’s all or nothing. What do you prefer? #SalesJourney #B2BSales #CustomerExperience #SalesStrategies #Platform3Solutions