GROWN ALCHEMIST’s Post

Surprisingly, a recent study revealed that a whopping 80% of retailers are missing out on the extraordinary potential of visual merchandising. This means that the brilliance of visual merchandisers often goes unrecognized. Why is this the case? One reason is the lack of understanding surrounding the impact of visual merchandising. Research shows that well-executed visual merchandising can skyrocket sales by up to 30% and elevate brand perception. Yet, astonishingly, 85% of retailers fail to involve visual merchandisers in their strategic planning processes. This omission prevents these talented individuals from exerting their influence on crucial decisions that shape the overall retail strategy. But it doesn't end there. Visual merchandisers are often burdened with overwhelming workloads and receive limited support from retailers. As a fellow VM, I have experienced this firsthand. It's high time retailers recognize that visual merchandisers are not mere decorators; they are strategic partners who drive sales and create unforgettable customer experiences. Their success lies not only in the displays they craft but also in the collaborative efforts and relationships they build with others.

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🌟 New Series on Visual Merchandising Unveiled! 🌟 Dear Store Manager, Assistant Store Manager, Department Manager, Store VM, City VM, Cluster VM, Regional VM, and Business Manager – you are the unsung heroes keeping the retail world running smoothly, and I salute you for your superheroic efforts! But don't do this. 🦸♂️ Recently, I had the opportunity to visit a fantastic store and couldn't help but share my thoughts on something that caught my attention. While I completely appreciate the tremendous effort that goes into the seamless operation of stores, from the receiving of stock to the meticulous supply chain management, I observed a minor hiccup that I believe we can collectively address. I noticed the fitting rooms adorned with stock cartoons. I understand the challenges of managing stock flow and the crucial role it plays in achieving our sales targets. However, I'd like to suggest a small tweak that could enhance the overall shopping experience for customers. Removing the cartoons from the fitting room or floor area might seem like a small step, but it can make a big difference. I acknowledge that stock rooms are already filled to the brim, and resolving this might take some effort, but I believe it's a worthy investment in our customers' satisfaction. As a customer, I've experienced the exceptional work you all have put in to maintain the momentum in the past, and I know you can tackle this challenge too. P.S - And a quick note on sharing photos – my intention is not to defame anyone or any brand. Visual merchandising is not rocket science, taking small actions or steps can change the world Let's work together to make our stores shine even brighter! #RetailExcellence #CustomerExperience #VisualMerchandising #TeamWorkMakesTheDreamWork #vm #visualmerchandsier

Is visual merchandising an innate skill? The answer is yes and no, according to my experience. An intuitive understanding of color, balance, and composition is a must, but with the right mentor, anyone can develop their visual merchandising skills over time. I have had the opportunity to work with capable newcomers, nurturing their talent and helping elevate their visual merchandising careers. Here, I came across two groups of people who wanted to pursue a career in visual merchandising. One group had natural abilities and pure talent that needed direction and discipline, while the other had a strong sense of determination but needed training on the foundations. And guess what? I have seen people succeed in VM from both of these groups! So, if visual merchandising interests you but you feel like you don't have the natural skill set for it, don't let that deter you. Finding the right mentor is key. Visual merchandising is an exciting aspect of retail that helps you look at a brand holistically - from a creative as well as a commercial perspective. #retail #visualmerchandising #dontgiveuponyourdreams

Three things to know about Visual Merchandising in 2024

Three secrets to visual merchandising

Visual merchandising plays an important part in the retail business as it enhances the customer experience, showcases the products in an enticing way, and elevates the brand. Before, I used to think it’s just to make things look pretty. After a little over three years of doing VM, I come to understand not just the aesthetic aspect of it, but the business side of it as well. Which wall are customers likely to see first? Are they interacting with the product? Are those products moving? What products resonate with the clients? These are among the questions I ask myself whenever I move (or not move) something. It’s a constant education because there’s always something new to learn. 😊 #visualmerchandising #visualmerchandiser #retail #retailbusiness

Visual Merchandising Techniques: Transitioning the floor in between seasons

I recently visited #Hitchki Restaurant at Lower Parel Phoenix Mall and came across a particularly controversial piece of visual merchandising. The sign reads, "DJ waley babu mera gana baja do" (DJ, please play my favorite song), but ends with "No song requests." This contradictory message is intended to be humorous, but it raises important questions about effective visual merchandising strategies. Is this an example of clever marketing, or does it simply confuse and mislead customers? I'd love to hear thoughts from the retail community and visual merchandisers. How do you balance humor and clarity in your signage? Has anyone encountered similar examples that sparked customer reactions? Share your insights and experiences below! #Retail #VisualMerchandising #CustomerExperience #MarketingStrategy

Visual Merchandising Techniques: How to delegate the workload to the visual team