GroupM’s Post

We took over the Copenhagen skyline with a drone show! 🌃 Discover how EssenceMediacom Denmark, along with Wavemaker Denmark, sent 200 drones into the night sky to celebrate the adidas Trefoil. 🌟 Enjoy our latest case study here 👉 https://lnkd.in/eHWm_E5A #adidas #Trefoil #Fashion #Copenhagen #BreakthroughForBrands #NewCommunicationsEconomy

📣 WPP announces a new partnership with Roblox to unlock the potential of immersive media and gaming for global clients. Learn more 👉 https://bit.ly/4gZwNRp

How Wavemaker Poland has cemented itself as a luxury powerhouse, thanks to its campaigns for Yves Saint Laurent Beauty and Prada Group 💐 Two of the biggest names in luxury have taken Poland by storm, following the sweet aromas of Wavemaker Poland’s media planning and buying campaigns for the brands’ newest versions of their flagship fragrances, YSL MYSLF and Prada Paradoxe. With a mission to build awareness of the new fragrances and boost sales, as well as strengthen the brand image of both brands, the team set out to launch campaigns which targeted diverse sets of consumer groups across a range of mediums 👏 Prada Paradoxe was featured in ad breaks of key TV programmes, in a large mural in the centre of Warsaw and wrapped on trams in the brand style, as well as online across TikTok through influencers & Spark Ads, YouTube and Meta platforms. The YSL MYSLF had a similar media plan, with the brand featuring on TV, in OOH placements and on trams across Katowice, while also appearing across digital spaces, including YouTube and Meta platforms. Kacper Pastuszka, Wavemaker Poland’s Communications Planner and Buyer said: “Not everyday one can see a Yves Saint Laurent or Prada tram in their city. We were trying to take a step forward towards the fragrance consumer and bring a premium product to a moving urban space. We cannot wait for more non-standard activations like this from the brands in our market.” More on the campaign 👇 https://lnkd.in/e2ZPW7JF #media #OOH #campaign #Prada #YSL

A global campaign flat-packed for success 🛋️   ‘Wake Up! It’s Time to Sleep’ by IKEA is the slumber heard around the world, and the campaign has made its way to Italy with an immersive exhibition that has been the pillow talk of Milan 💤   Wavemaker Italy and DDB Group Italy launched the exhibition in which six environments evoke the essential elements for a good night’s sleep, as well as a strategic OOH activation that has swept across the nation, an augmented reality experience for your phone, and a TV spot.   The campaign is dedicated in helping more people improve their rest and daily life, and it comes just days after IKEA broke the Guinness World Records for the world’s largest pyjama party, with over 2,000 employees donning veggie ball PJs in Älmhult, Sweden where IKEA began 💛 💙 Simone Foggiato, Wavemaker Italy's Deputy General Manager, said: "We are delighted to have collaborated with IKEA in the implementation of this impactful campaign. The integration of augmented reality adds an innovative and interactive element to the campaign, enhancing the overall brand experience. We are proud to have played a part in bringing this campaign to life and look forward to continuing our successful partnership with IKEA."   More on the campaign 👇   https://lnkd.in/d6tzDiHF #media #activation #campaign #IKEA

Day Two at GroupM and my first all-hands is in the books—what an awesome experience!   It was an incredible day, meeting so many of our amazing colleagues in person at #3WTC, while thousands more tuned in online. The energy and passion everyone brings is contagious.   We're on an exciting journey as we work toward a data-driven, efficient, and effective future for our clients. I can’t wait to visit our other global campuses and connect with the teams in the coming weeks.    To my GroupM colleagues: Thank you for making these first few days unforgettable—Let’s Go!