Dive into the heart of beauty innovation with myBlend ✨ With an exclusive partnership with GROUPE BON MARCHÉ : Le Bon Marché Rive Gauche et La Grande Epicerie de Paris., our myBlend brand is continuing to deepen its roots in France’s capital. Our wellness area is now at the heart of Le Bon Marché, a legendary Left Bank department store long recognized for its highly specialized beauty, decoration, and fashion selection. This exciting partnership enhances our commitment to innovation and excellence, paving the way for an expert, high-tech, ethical, and committed beauty experience with myBlend.
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Head of Marketing | Sports Technology | B2B Sales & Marketing Lead | B2C Experiential & Digital Marketing | Partnerships | SAAS | Tech Startups |
Trainers hit the RUNway at Paris Fashion Week. The presence of running shoe brands at Paris Fashion Week marks a fascinating intersection of athletic performance and high fashion; highlighting the growing influence of active lifestyles on mainstream culture. I have to admit - I’m all for it! This article perfectly exemplifies experiential marketing: showcasing how Saucony's Paris Fashion Week "Comfort Zone" merges fashion with an immersive brand experience. Running event organisers looking to capatalise on this opportunity should embrace these trends and cater to the post-pandemic surge of "new runners" and the steady influx of style-conscious millennial and Gen Z participants. These runners make a commitment to enter and train for your event - and wearing stylish yet functional gear whilst doing it is a key part of their event experience. #experientialmarketing #running #runningindustry #pfw #runningtrends
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What is a Brand? At Paris airport, I came across this well known brand Ladurée. But first let me give you a small background about this brand In 1862, Louis-Ernest Ladurée opened a bakery in the Madeleine, a neighborhood of luxury artisans. At a time when Paris was changing its face under the impetus of Baron Haussmann, it was reborn as a pastry shop after a fire. Jules Chéret, inspired poster artist and creator of the Angel Pâtissier, signed its decoration. Ladurée became a well known brand because of its founder. It was his efforts behind his thoughts to get the best of the artisans in creating a strong professional brand It is often seen that the best of the brands are formed when the personal brands of the people are well formed People usually focus on building a strong professional brand thinking that their business shall grow if it's well branded but what they forget in this process is that a strong professional brand is developed only after a strong personal brand It's like a birth cycle. When a baby is born, the next stage is of a toddler followed by becoming a kid, a teenager, an adolescent, an adult But imagine if a baby wasn't born, would any of the stages follow? Not at all right The same thing is with building a brand. It is necessary to first build your personal brand and then success follows through the other aspects of life If you're a business owner/founder, I invite you to be a part of my community. I've created a personal branding course specifically for founders like you. Let us come together and help ourselves as well as each other All that you need to do to start this course is, fill in a Google form, the link of which is below. There is a process involved which shall be discussed https://lnkd.in/dGP9hbGc #business #branding #personalbranding #success #Paris #growth #community
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Sustainability VS. Cost Cutting A few days ago I caught myself watching a video on TikTok about a frequent consumer of the luxury brand Van Cleef & Arpels complaining of the brand's new jewelry packaging, and this gave me food for thought. Van Cleef decided to make this change aimed at sustainability, replacing the old synthetic leather box with a paper box. The impression it gave consumers was that this was just a way of cutting costs, which seemed to be of bad taste, since the cheapest piece of that brand costs about $1900. Which side is right? In recent years, Van Cleef & Arpels has been heavily engaged in sustainability projects, having made a partnership with the Ethical Trading Initiative, using sustainable materials in the manufacture of its pieces and being part of social projects to revitalize green spaces in the UK. On the other hand, we have a brand that is part of a company that earns 20 billion a year, bringing no better sustainable packaging solution than putting the pieces in a simple felt bag in a paper box. 👉The existence of a luxury brand is based not only on its products, but on its presentation, design, service and customer experience. Being a luxury company, which (unlike many small brands) has the means to innovate and bring a new sustainable packaging solution and decides not to do so, makes me think that the decision is not about sustainability, but about money. What do you think? #luxurymarketing #branding #packaginginnovation #sustainabledesign
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Strategic Brand and Commercial Marketing Leader | CPO, CXO, CCO | Consumer Products, Retail, Sports, Apparel | Transformation and Acceleration | keen interest in AI
As a leading outdoor brand, Arc’teryx is thrilled to announce the opening of a new retail location in Munich. Sven Radtke, Arc’teryx Equipment EMEA GM, emphasizes: ➨ "𝘸𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘢 𝘭𝘶𝘹𝘶𝘳𝘺 𝘣𝘳𝘢𝘯𝘥, 𝘣𝘶𝘵 𝘢𝘯 𝘰𝘶𝘵𝘥𝘰𝘰𝘳 𝘣𝘳𝘢𝘯𝘥". After numerous global collaborations with high fashion labels, the Canadian label returns to its outdoor roots at Theatinerstraße, 15 years after a memorable shop-in-shop at Globetrotter Ausrüstung. The new store focuses on sustainability and product performance, aiming to reconnect with our premium outdoor core consumer base. Despite recent critiques about our brand evolution, the brand remains committed to innovation and top-tier outdoor performance. Growing globally and scaling up in retail, Arc'teryx has faced challenges to live to its history in product innovation and top leading outdoor performance brand. This new location aims to reset perception and stay true to its heritage. #ArcTeryx #OutdoorAdventure #Sustainability #BrandDevelopment #RetailExpansion #Innovation #PerformanceGear https://lnkd.in/e9z7pFVB
A visit to Arc'teryx in Munich: Why the outdoor brand distances itself from luxury and trends
fashionunited.uk
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Strategic Business Development | Sales Management | Global Airport Retailing | Travel Retail | Airport CXM | Channel Management | Ocean Plastic Hunter
The issue of branding and storytelling vs products is a key one in the luxury market today, but the main point is very simple - brand matters more than product in the modern market. About a year ago, I wrote about how I am no longer talking to luxury brands about products (https://lnkd.in/eGurgNKD) and the point remains today. But there is a disconnect inside the brands - many brands feel they are differentiating themselves when they are not. This is because while they are externally speaking about storytelling, their internal processes are focused on products. The focus on brand and branding must permeate every aspect of the company and its processes. As myself and others have said before, excellent products are a right to play, it is your brand which sets you apart. #branding #luxury #storytelling
Opinion: The brand is more important than the product
jingdaily.com
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🌟 Elevating Brands: A Journey with Jean-Guillaume TROTTIER Thrilled to share insights from my interview with Jean-Guillaume TROTTIER, former Global President of Jo Malone London & DARPHIN LLC. His transformative approach turned Jo Malone London into a #Creativity-led brand, emphasizing emotional elevation over social status. 1️⃣ Rebuilding Brand Equity: Jean-Guillaume's journey began with a fragile canvas at Jo Malone London, five years after the departure of the brand's founder. "#Creativethinking is essential for business," he emphasizes. The redefined "Vision & Mission" became a Creativity-led brand, focusing on the brand's imaginative power. The concept of #elevation mirrors the aspirations of luxury maisons, as our study reveals. 2️⃣ Architectural Influence: With a background in architecture, Jean-Guillaume TROTTIER ingeniously used it to transform Jo Malone London. "The foundational response that built the brand came from #architecture and #anthropology" he shared. Starting with the iconic Townhouse Jo Malone on Gloucester Place, they laid brand pillars, recognizing that a house without pillars crumbles. 3️⃣ Brand Values Eco-System Integration: Incorporating aristocratic values, especially #kindness among others, into brand values created a work culture aligned with the generational ethos of collaborators. Elevating the brand internally fosters external success. 4️⃣ Lifestyle & Gifting Strategy: For luxury brands diversifying beyond core business, the concept of lifestyle is relatively new. Jean-Guillaume TROTTIER sees it as a strategic move for product extensions and maintaining visibility beyond apparel. The emphasis on gifting, a large majority of transactions at Jo Malone, not only boosts indirect recruitment but also creates a lasting impression. 🚀 Jean-Guillaume's journey reflects the power of creativity, architectural thinking, and brand elevation in the ever-evolving luxury landscape. Looking forward to sharing more insights from our ongoing research with Pr David Dubois and Marie-Victoire Chopin, PhD at INSEAD! ✨
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From Fleeting Attention to Brand Immersion- Brands and the Next-Gen Physical Experience We live in a world of fleeting digital images where it's hard to get people to focus on brand substance. It's a world biased to the superficial and the surface, which works for some fashion brands, but for those with a history and obsession with craft and quality, their stories can easily get lost. To counter the fleeting, you need to create an experience where people can dwell and linger, uncover, discover, and immerse themselves in the brand. A place where people can learn in-depth about your brand. Nike was one of the first innovators in the brand/retail space with Niketown, and when it started, it was more of an authentic brand experience than a retail store, over time the brand experience piece has been stripped away. At the other end of the scale sits Prada, a luxury brand that has always paid special attention to its stores. Working with some of the world's best architects to create iconic locations around the world. But even Prada cannot tell the depth of its brand story in its stores. Since 2014, it's been sharing its story in an experience called the "Pradasphere" and the latest incarnation, "Pradasphere II" just opened in Shanghai this week. The design firm behind this project is 2x4 It is a statement of the brand's focus and intent on the Chinese market and its desire to grow its business by communicating deeply about what the brand is, what it is about, where it has come from, and where it is going. https://lnkd.in/e95s6sZr The level of attention to detail and the breadth of storytelling is impressive and it makes me think of just how many other brands out there that have incredible histories and stories to tell but aren't telling them; one obvious example is Apple. Like Prada- fantastic stores and locations, but the focus is on selling, not storytelling. Perhaps Apple needs an Applesphere experience to ensure people around the world understand the brand's history and story. But maybe that isn't Apple, a brand more interested in the present than its past. It's a brand that doesn't want to speculate about the future until it has something tangible to show; it's more about being secretive and playing with anticipation. While an Applesphere might not fit the Apple brand, there are dozens of brands out there who right now feel constrained by the fleeting attention spans of the digital world, and who are looking for new and interesting ways to engage consumers. It's well known that Netflix is planning something in this space https://lnkd.in/ePiDx5wR as is Tesla https://lnkd.in/esEdwZkv https://lnkd.in/eeu9A-NW
Prada presents Pradasphere II exhibition in Shanghai
https://www.youtube.com/
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Rethink Top Retail Expert | Ephemeral Retail Guru | Curator of Insights | Speaker, Author & Podcast Host
In the ever-evolving world of luxury branding, creating memorable experiences is paramount. Luxury brands are constantly seeking innovative ways to engage their clientele and reinforce their exclusivity. One avenue that has gained significant traction is the concept of pop-up stores. These ephemeral retail spaces offer a unique platform for luxury brands to captivate their audience and deliver a heightened sense of luxury through carefully curated themes, aesthetics, products, events, and communications. In this article, we will explore how six iconic luxury brands—Chanel, Dior, Louboutin, Loewe, Gucci, and Prada—capitalize on the pop-up store phenomenon to enhance the luxury experience and add value to their brand. #topretailexpert #realretail #retailfocus #popupretail #popupstore #popupshop #seamless #luxurybrands #luxurypopup #customerexperience #memorableexperiences Ghalia Boustani - Retail Consulting
Pop-up Stores: Elevating Luxury Brands' Experience Value - Retail Focus - Retail Design
https://retail-focus.co.uk
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Established in 1853, Does it make you Luxury or Does it make you Old? Luxury brands are smart, they just don’t use history as a statement but also derive a strong cultural narrative that defines their imagery. A great example is Ralph Lauren - an American luxury brand built on British history. A brand that launched in 1967 but took inspiration from an era that dates back to 5th century England. Commonly known as the Anglo-Saxon era – a progressive culture formed by tribes from native English, Germany and Denmark. A culture that laid the foundation of modern-day England. Here are my four key learnings from Ralph Lauren's strategy: 1. Sharing a tale untold: Cultural fusion adds a timeless appeal. It’s a great strategy for a new luxury brand, helping them ride on the equity of a rich heritage. 2. Building Fascination: It helps in telling a story beyond functional aspects. Products and Service offerings inspired by rich heritage are fascinating. Firstly it helps the consumer to own that story and then also share it with pride. 3. Design beyond function: It helps in giving a singular design direction to the brand. For instance, the monochromatic aristocratic visuals at the store of Ralph Lauren across the globe help in building a memorable identity and also a common thread that binds the core of the brand together. 4. Defining an Experience: It also helps in defining the semantics, behaviour and rituals, helping luxury brands not just brand-building tactics, but also make their consumer immerse into a world where every experience tells the same story.
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Positive Thinker | CEO and Founder of The Baxsaa Co | Packaging Maestro | 13+ years of experience in Packaging Industry
#EveryBaxsaaHasAStory Case Study 10/100 This Baxsaa is a benchmark. Ittarwala needed luxury packaging that does justice to their premium perfumes. They wanted something that’s a class apart. Something that sets them as the benchmark. The founder highlighted that he even wanted the packaging materials to be unique. Happy to take on the challenge, our design team at The Baxsaa Co got to work. With premium materials, a rich feel, and a classy look — they designed a luxury box packaging for their perfumes. The box features: - A textured paper finish - A rigid box structure - A magnetic closure The Ittarwala team was greatly impressed with the final look. It was everything they imagined, and more. Ittarwala is set to make a new benchmark with their packaging. Such collaborations make me immensely proud of my team and the work that they do. It testifies our lifelong contribution to building brands. On to the next Baxsaa that makes another brand come to life. Because #EveryBaxsaaHasAStory If you’re looking for luxury, on-brand, and customized packaging for your product – Head over to: https://lnkd.in/dcMDPhn9 #TheBaxsaaCo #testimonials #luxurypackaging #perfumepackging #productpackaging #clientdiaries #clienttestimonial #packagingsolutions #clientdiaries #casestudy #creativepackaging #custompackaging #TestimonialThursdays #clientcasestudy #perfumebox #fragrancepackaging #packagingdesign #scentedbox
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