🇧🇷 Curious about Brazilian's Beauty routine?
#incos Latin America is just around the corner, and Skinobs, The Testing Sourcing Hub for Beauty team will be delighted to meet you booth 𝗙𝟵𝟬!
In the meantime, let's dive into the #Brazialin trends and beauty habits.
In Brazil, beauty plays a crucial role in shaping individuals, and grooming products, makeup, perfumes, and cosmetics have become essential parts of everyday life.
👍 Additionally, beyond everyday routines, expressions of beauty are present in 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗕𝗿𝗮𝘇𝗶𝗹𝗶𝗮𝗻 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝘀. The 𝗖𝗮𝗿𝗻𝗶𝘃𝗮𝗹 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 serves as a great example of this. This festivity showcases lively parades and street dances in major Brazilian cities. Throughout the Carnival festivities, individuals dance adorned in 𝗲𝘅𝘁𝗿𝗮𝘃𝗮𝗴𝗮𝗻𝘁 𝗰𝗼𝘀𝘁𝘂𝗺𝗲𝘀 𝗮𝗻𝗱 𝘃𝗶𝗯𝗿𝗮𝗻𝘁 𝗺𝗮𝗸𝗲𝘂𝗽, 𝘂𝗻𝗱𝗲𝗿𝘀𝗰𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗯𝗲𝗮𝘂𝘁𝘆 𝗮𝗻𝗱 𝘀𝗲𝗹𝗳-𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻.
Beauty rituals are embraced by 𝗮𝗹𝗹 𝘀𝗼𝗰𝗶𝗼𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗴𝗿𝗼𝘂𝗽𝘀 𝗶𝗻 𝗕𝗿𝗮𝘇𝗶𝗹, extending far beyond the middle and upper classes. According to the Brazilian Association of Beauty and Hygiene (ABIHPEC), 𝟵𝟴% 𝗼𝗳 𝗕𝗿𝗮𝘇𝗶𝗹𝗶𝗮𝗻𝘀 living in favelas with limited economic resources are 𝗲𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗮 𝗱𝗮𝗶𝗹𝘆 𝗯𝗲𝗮𝘂𝘁𝘆 𝗿𝗶𝘁𝘂𝗮𝗹.
📌 𝗠𝗮𝗿𝗸𝗲𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀
> local: Natura, O Boticario
> International: Unilever, L'Oréal, Procter and Gamble....
🔎 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗱𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲
> 49% of Brazilian have purchased a product because of digital influence
> The e-commerce market share exceeded 𝟮𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀, placing it as the 1rst channel for purchasing beauty products.
This may be explained by the lack of choice in local stores or supermarkets. In fact, 𝟴𝟱% 𝗺𝗮𝗱𝗲 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗲 𝗰𝗿𝗼𝘀𝘀-𝗯𝗼𝗿𝗱𝗲𝗿 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 in the past six months.
Brazil is one of the largest beauty industries in the world, and is an attractive destination for beauty, cosmetics and perfume.
If you want to find out more about the Brazilian beauty and testing trends, our special webinar is made for you.
📆 October 3rd, 2024
⏲️ 3 PM [CEST]
👉 Register for this special webinar post show, to discover the trends & innovations seen during in-cosmetics Latin America: https://lnkd.in/dEmpkCDS
🍀 See you online or in Sao Paulo!
Senior Manager Brand Eventing & Retail Experience at Clarins Canada
3mo70 years never looked so good! ❤️