Greg Balogh’s Post

The right data foundation is key to your engagement and AI strategy and execution. Learn how Astellas Pharma is leading the way.

🔔 Join Us Today at 4pm BST / 11am EDT for an Exclusive Webinar! 🔔 Are you maximising value and insights from your HCP data? Join Duuzra’s industry experts as we explore the essentials of mastering your data strategy in the pharmaceutical and healthcare sectors. What’s in Store: Inspiring Case Studies: Discover how top healthcare and pharmaceutical companies are leveraging data to drive success.  Market Insights: Stay ahead with the latest trends and strategies tailored to the healthcare industry.  Duuzra’s Edge: Learn about our cutting-edge features and innovative approaches designed specifically for your industry.  Interactive Q&A: Engage with our experts and ask us anything. Equip your business with actionable strategies to harness the full potential of your HCP data. Secure your spot now: https://lnkd.in/dTWntjCr #PharmaData #HealthcareInnovation #Webinar #DataStrategy #HCPInsights #Events #MedicalCommunications

Excited to share my recent interview with Handelsblatt Live, where we dive into the transformative impact of digitalization on the pharmaceutical and consumer healthcare industries in Germany. As the founder and CEO of DatamedIQ, I discuss the evolving dynamics of e-pharmacy, consumer trends, and how we're harnessing data to revolutionize the way brands and products adapt in this digital era. From the surge in online mail order sales post-COVID-19 to the anticipation of e-prescriptions in 2024, we're at the cusp of significant growth and innovation. Dive into the interview for a glimpse into the future of healthcare digitalization and the untapped potential of online pharmaceutical retail. Original Version (DE): https://lnkd.in/eYwQq3Yq Translated Version (EN): https://is.gd/HSWd64 #DigitalHealth #EPharmacy #Innovation #UniqueInsights #ExcellentDecisions #HBPharma

The global edition of PatientView's 'Corporate Reputation of Pharma 2023/4' report will be released on Monday, April 29th! Based on feedback and opinions from 2,500+ patient groups worldwide to support pharma companies in becoming more patient-centric.

🚨 Fresh insights and take-aways from our Product Owner 🖥 Anna Faura Pujol with the feet-on-the-ground at ☎ MWC attending: 'Pharma's Digital Adoption Challenges' 💪 with Olga Insua (from Angelini Pharma), Matic Meglic (from Novartis), Christoph Brabandt (from Boehringer Ingelheim BI X )and Clara Cuervo (from AstraZeneca): "The key is to understand the data, so that every company's problem can be tackled in the most suitable way. There is still a long way ahead regarding digitalisation in the pharmaceutical industry, but every little effort is a step into a promising future that can't be held back." So the claim #AppliantMe (a deep desire of being digitalized at own pace, budget, and in a compliant way) makes totally sense.

Read this blog to learn more about Astellas Pharma' innovative ways to streamline expert engagement across the global enterprise. In this new blog Rishi Ohri explains Astellas' the vision for a streamlined approach to expert engagement. https://lnkd.in/gDEGKtsC

How will you market to HCPs once third-party cookies are phased out? Our General Manager David Minkin joins a panel of experts sharing innovative strategies for you at Fierce Pharma’s upcoming webinar. Join us on June 11th! Register here: https://bit.ly/4aE8Uui #webinar #pharma #marketing #cookieless #firstpartydata #aimarketing

Don't miss our panel at #PatientsAsPartners Europe, "Value of Patient Involvement Along the Product Lifecycle," and check out our experience helping a pharma client overcome the challenges of the product launch phase of the lifecycle using a patient-centric product strategy here: https://lnkd.in/eZRhZk8a #pharma #patientengagement #PatientsEU2024

Our 2024 predictions on the forces driving pharmaceutical marketing continue! Here's the perspective of OptimizeRx's SVP of Client Strategy & Program Management, Brendan Merrell: "The trend in pharma digital marketing that has me most excited in the year to come is ‘making good’ on the oft used, 'right message, right time' approach. Historically, in HCP digital marketing the ‘right message at the right time’ has referred to using point-in-time data, a physician NPI number, a NDC code or codes, ZIP codes etc. to reach an audience when a member of the audience takes a specific action, and therefore the ‘right message’ is delivered. But was it really delivered at the right time?" Read more: https://bit.ly/3S6O5jX

Two words that are very important in precision HCP and DTC targeting: #Data and #Technology