🎙️ Kick off your weekend with our latest Expert Series episode!
This week, we had the pleasure of speaking with Estelle Reale, CMO at DK.
Estelle shared valuable insights on carbon emission calculations for media campaigns across TV and radio, offering a deep dive into DK's pioneering work in sustainability metrics in advertising.
Watch the latest episode in our series to discover how DK is leading the way in integrating carbon-conscious strategies into media planning and execution.
Don't forget to subscribe to stay informed on the latest industry developments!
📺 Watch the episode on Vimeo: https://lnkd.in/ekgxpdz5
🎧 Listen on Spotify: https://lnkd.in/eXW2BGhQ
Helping advertisers prove and improve their marketing investments and make better decisions with data is my team's mission. I talked about it when explaining the motivation behind the creation of Google's Modern Measurement Playbook. If you want to hear more about it, you can check last week Adtriba's podcast :)
#incrementality#modernmeasurement
This week, we were delighted to welcome Ana Carreira Vidal, Media Effectiveness Measurement Specialist at Google and author of the Google Measurement Playbook. After sharing our initial thoughts on the Playbook, we were thrilled to dive deeper with its creator!
In this episode, Ana discusses her motivations for creating the Playbook, the importance of educating the market, and her insights on why incrementality testing still isn’t universally adopted. Tune in to hear about the Playbook's public reception and much more.
Catch up now! 🚀
⏯ YouTube: https://lnkd.in/dZiZsYia
🎧 Spotify: https://lnkd.in/dXMDcU5E
🎧 Weekend Podcast Recommendation Alert 🌍
Are you in search of something thought-provoking to tune into this weekend? My incredible colleague, Eimear Fitzmaurice, recently had an enlightening conversation with Pat Brereton Head of School of Communication DCU, along with some of her fellow Purpose Disruptors. This episode is not just any talk; it delves deep into a critical issue.
They discussed a topic that resonates with many of us in the advertising industry. It's about the significant role advertising has played in driving growth, which, in turn, has contributed to the climate crisis we're currently facing. Yes, it's a challenging thought and a call to action.
Their vision is inspiring – a transformation of the advertising industry to support a thriving and sustainable future. It's not just about understanding the impact but actively seeking to change the course towards a better tomorrow.
🌱 The conversation is an eye-opener and a reminder of the power we hold in our industry. It's a chance to reflect on how we can all contribute to a more sustainable world through our work.
🔗 https://lnkd.in/eeWFVWWM#PodcastRecommendation#Sustainability#AdvertisingIndustry#ClimateAction#Innovation#WeekendListening
Are you team purpose or team "anti-purpose"?
Click over to WARC's post and have your say.
👀🔥
(I didn't make that up btw, apparently the anti-purpose movement is a thing? As Nathan Jun Poekert said perfectly...it's a weird flex to say the least?)
#brandpurpose#truecapitalism#responsiblemarketing
Quite the discussion has erupted around this episode's topic 👀
For our episode on 'Rethinking brand purpose', WARC brought together Nick Asbury, author of The Road to Hell and longtime critic of marketing's quest for purpose, and Thomas Kolster, who has advocated for more responsible marketing since before purpose became the buzzy byword it is today.
As Nick said in a recent LinkedIn debate, does' purpose' refer to "corporations stepping into the democratic realm and using their market muscle to influence questions best settled by democracy and civic life"?
Or, as Lola Bakare said, do we need to use purpose more effectively because "even the most minuscule opportunities to exploit the places where social and commercial impact intersect to the benefit of all stakeholders, not just shareholders" are ones we should seize?
Join the conversation; we'd love to hear your thoughts.
Thank you to our host, Lena Roland.
Listen on Apple: https://loom.ly/vtIfmFY
Listen on Spotify: https://loom.ly/1XHQwHo
Happy Sunday everyone.
A new tips episode was just shared.
Many of us need that caffeine boost in the morning, but sometimes it can be too much. When we consume too much caffeine, we find it difficult to sit still and concentrate. The same applies to technology and communications. Technology is an excellent boost to help us teach more people simultaneously and cover greater distances; however, it can also cause us to loose focus or miss the main ideas.
#imetips#inmyexperiencetips#podcast
Brandon Pearson and Caige Moore from Studio III Marketing are true med spa moguls, and one of the things I love most about them is they know how to zag when everyone else is zigging.
Some of the key topics we covered in this episode include:
✅ What makes a great business, culture, and website
✅ How to zag with your personal brand
✅ Strategic advantage around hiring people you already know
These two are larger than life, and this was such a fun episode to record. 🙌🏻 Check it out here:
🎧 Apple: https://lnkd.in/gEMpDATH
🎧 Spotify: https://lnkd.in/grxHgTt4
Optimising the B-to-B inbound journey. We are Google Partners and focus on getting your brand in front with paid media and SEO, incorporating AI Technologies.
Purpose Hive Co-Founder & Co-CEO | Marketing Reformer helping brands prosper from good growth | Author of the forthcoming book: People | Purpose | Progress | Planet | Prosperity - reshaping the 5P's of commerce.
👀👀 So yes Lena Roland this got my attention!
I just listened to this podcast and so should you.
Thank goodness Thomas Kolster you were able to reframe the conversation by introducing the concept and construct of Sustainability in this conversation with WARC and Nick Asbury
1. I think many people who talk about Purpose should expand their understanding more broadly to the fields of sustainability, regeneration, ESG, well-being, social cause, equity and justice. All of these disciplines are interdependent elements to doing purpose well.
2. With respect to Thomas and Nick and WARC - the lack of using one specific word during the 30 minute podcast was surprising. The word in question is……… CULTURE. Brands and business are an inextricable part of culture. Hence, that informs aspirations, ambitions, beliefs, values etc etc.
Therefore, in my not so humble opinion - a conversation about purpose, that omits the cultural context is something that I’d certainly love to come on and talk about! BUT actually folks such as Dr. Marcus CollinsDr. Anastasia Kārkliņa GabrielGrant McCracken are infinitely more qualified as the preeminent cultural commentators around right now.
3. companies are inherently political. That’s why many of the companies that are referenced in the discussion have a Government Affairs department who spend most of their time in political corridors - advocating, and working with lobbyist to push their agenda forward.
So my push back to Nick is that to infer that Patagonia was going too far and becoming an organization that lobbies is a fundamental misunderstanding of how business works in the UK, USA and many other countries.
There is a direct correlation between business and politics and policies and laws- hence why purpose is a fundamental component of business being a force for good growth.
4. Also, I simply cannot fathom how Creativity is the ‘opposite’ of Purpose. To postulate that they are mutually exclusive has left me bamboozled, truly. I’ll talk more about that in a future post.
See you at Cannes Lions International Festival of Creativity where I’ll be talking about Purpose and good growth - with or without a microphone in my hand and irrespective whether I’m on a stage or not 💪🏾💪🏾
#people#purpose#planet#progress#prosperity
Quite the discussion has erupted around this episode's topic 👀
For our episode on 'Rethinking brand purpose', WARC brought together Nick Asbury, author of The Road to Hell and longtime critic of marketing's quest for purpose, and Thomas Kolster, who has advocated for more responsible marketing since before purpose became the buzzy byword it is today.
As Nick said in a recent LinkedIn debate, does' purpose' refer to "corporations stepping into the democratic realm and using their market muscle to influence questions best settled by democracy and civic life"?
Or, as Lola Bakare said, do we need to use purpose more effectively because "even the most minuscule opportunities to exploit the places where social and commercial impact intersect to the benefit of all stakeholders, not just shareholders" are ones we should seize?
Join the conversation; we'd love to hear your thoughts.
Thank you to our host, Lena Roland.
Listen on Apple: https://loom.ly/vtIfmFY
Listen on Spotify: https://loom.ly/1XHQwHo
Former Chief Marketing & Communications Officer at PwC India. Advisor Corporate Brand and Comms. Advisory Board Thinksharp Foundation.
Lifetime achievement awardee 2023. Top 100 professional in PR and Corp Comms 2023.