Great American Custom’s Post

As June comes to a close, remember that celebrating diversity is about what you do all year, not just in one month. Check out this article on steps you can take to make your workplace more LGBTQ+ inclusive: https://lnkd.in/dbWdDej

As we celebrate Pride Month, let us also urge employers to foster workplaces that are inclusive and affirming of LGBTQ+ employees. By implementing inclusive policies, providing resources for LGBTQ+ support, and cultivating a culture of acceptance, businesses can create environments where everyone can thrive authentically. Follow the link below to read the full article. https://lnkd.in/gXrHHnMP

Is your company actively supporting LGBTQ+ employees and promoting allyship? The R.I.C.E method can help achieve this goal in a positive and effective way. By focusing on: 💡Resources, 💡Investment, 💡Community, and 💡Education, you can successfully advocate for your LGBTQ+ employees. Find out more about how to deploy the R.I.C.E method today on our blog: https://hubs.la/Q01YC-9B0 #HRBlog

Are brands pulling back on support for Pride this year? It has been a few weeks since I chatted about this with Allison Carter at Ragan Communications and PR Daily and I still believe that they are not. Rather, I think we are seeing fewer brands veering into the rainbow-washing space given the heightened risk of criticism from LGBTQ+ advocates (and vocal anti-LGBT activists) on inauthentic or superficial and performative allyship. However, those brands that understand that action earns trust are continuing to support Pride by uplifting their work to embrace inclusive policies, creating impact-focused purpose-driven campaigns, and promoting a culture of belonging by celebrating and uplifting their employees, consumers, and partners. These brands are not backing away from those values and there is plenty of data to show that this will continue to drive growth, as noted by this year's #ReturnOnLeadership (ROL) Index, comprised of companies with strategic clarity, alignment, focus, and a sense of meaning, showing that the ROL Index (+49%) has outpaced both the S&P 500 (+26%) and the Dow Jones Industrial Average (+11%) over the past three years.

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights

"When you're accustomed to privilege, equality feels like oppression." I love Pride Month. Our company has tried hard to be a place where everyone feels welcome and respected - it's in our core values and it turns out there are no qualifiers around the word "everyone". However, I'm always a little disappointed with some of the reactions I see on social media and otherwise around the time Pride Month. They are usually variations on the same theme - that because one does not understand it or see its value, it's dismissed as a waste of time, dollars, mind space, and ultimately seen as a sign that "we" (individuals, companies, the entire country, everybody) is becoming too woke (whatever that word even means anymore). It always smacks of fear and/or a fundamental misunderstanding to me when I see these kinds of reactions. My unsolicited advice to folks who feel this way is to step back, listen, and observe. Be curious. Sure Pride can be fun for a lot of people, but it also is a time to recognize that there's a large portion of our fellow humans who are marginalized for not being cis-het. If that wasn't the case, then there'd be no need for Pride as a "thing". We would just have people living their lives the way they want and loving who they want. But, as the data and the stories will show, there is still marginalization, bias, and prejudice evident for the LGBTQ+ community. So, if you're genuinely struggling with understanding the point or purpose of Pride, practice that active listening and let those who are actually impacted do the talking.

Check it out! The @Human Rights Campaign Foundation released its 2023 Corporate Equality Index, the benchmarking tool for corporate policies, practices and benefits related to LGBTQ+ employees. Learn more about different employers' commitment to equality: https://lnkd.in/ebh_dAMs #CEI2023

Check it out! The @Human Rights Campaign Foundation released its 2023 Corporate Equality Index, the benchmarking tool for corporate policies, practices and benefits related to LGBTQ+ employees. Learn more about different employers' commitment to equality: https://lnkd.in/evTyf44N #CEI2023

DYK? 🌈🌟Nielsen reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

#PrideMonth has marked an excellent time for me to personally reflect on the actions I can take each day to foster an inclusive and supportive environment on my teams and with my clients. This article featuring ten of my colleagues is a helpful guide.