Why your beer costs so much.
While there's a lot of to-do over taxation (and rightly so), one of the things brewers don't mention to the public much is the change in the cost of barley.
Without getting too bogged down in specifics, this shows the year-by-year trend in barley prices _at the seed level_ long before we add in any of the transport and malting costs. (Malting costs time, moisture, and heat often in the form of natural gas). As compared to corn which has been relatively flat, barley has been a noisy but terrifyingly upward trend.
Put simply, barley costs now are about 178%-184% of what they were in 2010. Malted barley costs are even worse, with fluctuations in fuel pricing driving up the costs of certain European caramelized varieties to unseen levels. As the second most abundant ingredient in beer by weight, this is a pretty massive shift in how much (good) beer costs to make.
Those rich complex malt flavours come at a cost, and it's the malt-forward ales that are bearing the brunt. If you've wondered why light lagers are so popular again: it's not just the constantly shifting palate of the consumer, it's also just old-fashioned economics.
We've hit the breakpoint in beer taxation, beer has basically taxed itself through its ingredients. Customers are going to alternatives, everything from "pre-gaming" at home, homebrewing, and cannabis beverages to unregulated supplies of 'recreational pharmaceuticals'. It's not a healthy place for Canadians or the beer industry to be.
VP Corporate Responsibility & Development at Nelson-Jameson, Inc.
4moI plan on putting some cheese in my salad…and maybe I’ll even include vegetables/lettuce this time…maybe. 🧀🧀🧀