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👕🔮🌟🎤🚀 From dodging public speaking to embracing it as his superpower, a young man's journey from selling clothes in Dunedin reveals how understanding people's choices can unlock a world of marketing magic. In ☕ #98 of my #99coffees, we meet Scott Wright, a marketing powerhouse who evolved from a strategist to an industry leader, blending innovation with consumer insight. Scott's adventure began in provincial New Zealand, leading him to work in retail in Dunedin, where a pastel yellow boys' outfit sale ignited his passion for sales & marketing. This spark carried him through university, overcoming his fear of public speaking by becoming a tutor and assistant lecturer. Entering the workforce, Scott faced early rejection, deemed "too green" by Carol Dallimore who told him to start in sales. This setback led him to a sales role at Fuji Xerox, recruited by Geoff Shaw. A year later, Cadburys Schweppes PLC welcomed him, opening doors to brand innovation with colleagues like Ursula Lawgun & Dianne Williams. Moving to DB Breweries, working with Grant Costello and also meeting his future wife. Later he moved to Philips, where he spearheaded marketing efforts working with Todd Selwyn, Chris Kerr, Luana Downing, Brett McMeekin, Jane Waddel & Francis File. At Philips, Scott's team elevated the brand to New Zealand's top TV seller, outdoing Sony and hitting over $100 million in sales. A highlight was sponsoring the All Blacks, granting Scott, a rugby fan, team insights and access to games. Leaving tech game Scott shifted to Goodman Fielder, innovating with Sarah Wood, launching Mackenzie High Country Bread. That was the most successful launch into the massive bread category in a decade. Scott's career soared with Frucor Suntory Oceania, where he led marketing innovation, working with Annie Dow, Luke Rive, Monica Yianakis, Chris Kane Aisha Daji Punga, Nick Garrett, angela watson, Michael Robertson, Mark Callaghan & Pieter Bakker. Here, Scott got his first GM role, turning the underperforming Arano Juices into a profitable entity. A highlight at Frucor was chaperoning Usain Bolt for 12 hours post his Olympic wins, offering Scott a unique insight into the life of a global sports icon. His time at Lion Breweries Ltd working with Helen Costello, Sara Tucker, Rory Glass & Robin Davies saw him overseeing craft brewery acquisitions and venturing into the coffee industry with Havana - Stefan Gray should check out #99coffees 🙂 ☕ Scott's story veers into entrepreneurship with his investment in The Village Press, blending his sales acumen and marketing genius. The global upheaval caused by COVID challenged Scott to navigate through the storm with resilience and adaptability and ultimately pushing him back to his sales and marketing career. Scott chosen to do what he loves - organising conferences at Brightstar with great crew Steve Scott, Sarah Day, Dominic Duncan, scott clogg, Melanie Evans, Agathe Jolivet and others. How was the coffee, Scott?

🚨 The Innovator's Dilemma: How Tupperware Parties Lost Their Spark 🚨 Remember the iconic Tupperware parties that empowered countless women and revolutionized the way we stored food? 🍱 Well, the business model that made Tupperware a household name began to struggle in the 2000s as online shopping took over. Direct selling—once a game changer—lost its appeal, especially with younger consumers. Despite clear signals to embrace e-commerce, Tupperware found itself stuck in its legacy. This is a classic case of Clayton Christensen's Innovator’s Dilemma: when successful companies fail to adapt to evolving market dynamics because they’re anchored to past successes. 📽️ Check out this video on how Tupperware parties started, and think about how even the most innovative brands need to keep evolving to survive. https://lnkd.in/eEZkUxPA #Innovation #Tupperware #InnovatorsDilemma #Ecommerce #BusinessTransformation The School of Creativity and Innovation University of South Florida USF St. Petersburg University of South Florida Muma College of Business USF Nault Center for Entrepreneurship USF Innovative Education

Who would benefit more from this brand partnership? I used to be a big fan of Krispy Kream doughnuts. I bought a box or two every time I came home from business trips. One reason I did that was that you couldn't buy Krispy Kream doughnuts easily due to its limited number of outlets. However, this business model might not work for the business as it filed for Chapter 11 in 2015. In 2016, a major food & beverage player JAB Holding acquired Krispy Kreme for $1.3B. The company returned to the market in 2021 through an IPO. Its new strategy has focused on distribution channels. I mean they are very serious about having Krispy Kream doughnuts everywhere. You can buy Krispy Kream in the US from Walmart and other grocery stores. In Australia, you can get its doughnuts from 7-11 gas stations and their stores. Krispy Kream has also worked hard on brand partnerships. The most recent development is the partnership with McDonald's in the US. It's surely great news from Krispy Kream. Why? There are far fewer Krispy Kreme locations than McDonald's, which had almost 13,500 US locations in 2022. Krispy Kreme shares jumped more than 39% on 26 March 2024. McDonald's shares were flat. Brand partnerships should benefit both sides equally. I can see it is an amazing opportunity for Krispy Kream to gain access to the McDonald's network. It will add more than 10,000 places for its customers in addition to the existing channels. What about McDonald's? Will McDonald's get the same size of the benefit from this partnership? I am still determining. McDonald's already has a strong brand positioning and a strong customer base. This partnership could make its breakfast offering through McCafe, more attractive. However, I wonder if the incremental benefit from offering Krispy Kream doughnuts would make much difference from McDonald's revenue. This is a great move from Krispy Kream Doughnuts. And we shall see if it's the right move for McDonald's.

Do you have a co-founder? How complimentary are their skills? What are your top tips to hiring a co-founder? The insights given by Ronak Shah from Obvi in our recent live Masterclass are so powerful to any aspiring brand builders.

Do you have a co-founder? Here's how Obvi was able to grow so fast by having 3 co-founders with diverse and complimentary skills. Great insights from Ronak Shah from a recent live Masterclass for Grommet brands.

Kicked off Shoptalk Day 2 with a sneak peek into the Barbie world.   The session - "Power of the Franchise: Barbieland and Beyond" with Steve Totzke, President & Chief Commercial Officer, Mattel, Inc. & Robbie Brenner, President, Mattel, Inc. Films, was highly insightful.    It was a masterclass on how retailers can use storytelling, strategic partnerships and diversification to become market leaders and create brand relevance.   Let me break down the key takeaways from the session:   1. Redefining Brand Identity in the Digital Age   "We're not just a toy company; we're a global leader in play, learning, and development." - Steve Totzke   👉 This highlights the importance of evolving brand identity to remain relevant. For retailers, it's a call to action to reimagine how they define themselves in the eyes of their consumers. Moving beyond traditional categorizations and embracing roles that reflect broader contributions to consumer lives can deepen brand resonance and loyalty.   2. Expanding Storytelling Through Technology   "Our journey into digital gaming and film isn't a pivot, but an expansion of our storytelling capabilities." - Robbie Brenner   👉 Brenner’s perspective emphasizes the necessity of utilizing multiple platforms and mediums to tell your brand’s story. Retailers should see technology not just as a tool for selling, but as an essential element of narrative building. Integrating tech-driven storytelling into your strategy can enhance consumer engagement and bring your brand narrative to life in innovative ways.   3. The Strategic Importance of Partnerships   "Collaboration has been key; partnerships with like-minded brands have allowed us to innovate and reach wider audiences." - Steve Totzke   👉 The emphasis on partnerships points to the exponential power of strategic collaborations. For retailers, the lesson is to seek alliances not just for expansion but for innovation. Partnerships that align with your brand’s ethos and goals can unlock new dimensions of creativity and market penetration, offering consumers enriched experiences.   4. Authenticity as the Core of Consumer Connections   "Authenticity in our storytelling is what resonates with our audience. It's about creating narratives that people can see themselves in." - Robbie Brenner   👉 The focus on authenticity is a reminder that genuine stories are the heart of consumer connections. Retailers aiming to forge deeper relationships with their audience must prioritize authenticity in their messaging. This means crafting narratives that are not only true to the brand but also reflective of the diverse experiences and aspirations of their consumers.   Stay tuned for more updates from Shoptalk.   P.S. What are your thoughts on Mattel's approach? Let me know in the comments. #shoptalk #retail #storytelling #mattel #growth

At the box office, there are blockbusters everywhere. Every movie wants to grab attention, but there’s so much competition. Big franchises, already popular. Movie trailers, already hyped. Merchandise, already sold out. But marketing stunts? That’s the gap that Heinz identified and jumped on the opportunity. In a brilliant move, Heinz took over a Deadpool and Wolverine trailer, comparing the characters to ketchup and mustard. Deadpool and Wolverine are beloved for their contrasting yet complementary characteristics, just like ketchup and mustard. Heinz’s campaign ingeniously parallels this dynamic, tapping into the massive Marvel fanbase. The impact? The campaign quickly went viral, demonstrating the power of leveraging pop culture in marketing strategies. Heinz’s playful approach entertained audiences and reinforced the brand’s presence in a memorable way. The seamless integration of their products into a highly anticipated trailer ensured widespread visibility and conversation. That’s a marketing stunt turned into millions of impressions and countless conversations about Heinz ketchup and mustard. #deadpool #wolverine #marketing #casestudy

Exciting insights from Zaxby's Franchising LLC Chief Marketing Officer, Patrick Schwing, in this latest CMO Roundtable discussion! Learn about the innovative strategies and forward-thinking approaches that are driving Zaxbys success in the competitive franchise market. A must-read for anyone interested in franchise marketing and growth.

What's it like to be CMO of a brand that puts out creative like this picture below? Here's 30-plus minutes of Ryan Ostrom, the marketing chief of Jack in the Box, breaking down life leading the iconic burger (or taco?) chain. We also got a bit into the split of fast casual versus QSR these days and how the sectors are closer together than ever. What does that mean going forward? More opportunity and need to lean into what truly defines you as a brand. Listen here: https://lnkd.in/egNkUNWK

Global F&B giants like KFC and McDonald’s maintain a consistent, iconic look worldwide through strong branding and clear guidelines. As an F&B business owner expanding your franchise, these guidelines are crucial. They build trust and recognition, ensuring success wherever you go. 🌍🍔✨ Read more about why brand guidelines are important when franchising your F&B business: https://lnkd.in/d4uQhHfF #cr8consultancy #Branding #brandconsultant