GoTo Foods’ Post

Don't underestimate the power of packaging!... The humble Ritz-Paris Le Comptoir cheese and ham sandwich is a prime example…. Their packaging elevates the experience, turning a simple lunch into a luxurious moment. Great packaging design can truly add a touch of class to any product. Packaging can be everything! It's a silent salesperson on the shelf, a billboard for your brand, and an extension of your product's story.  It can create a sense of occasion, build brand loyalty, and even influence purchasing decisions. #innovation #packaging #marketing

Absolutely, Jason Peckham! Packaging indeed plays a crucial role in how a product is perceived, and it's fascinating to see how it can transform even the simplest of items into something luxurious. 🥪✨ In digital marketing and branding, "packaging" takes on a broader meaning. It's not just about the physical presentation of a product but also about how we present our brands online. 🌐🎨 Just like the luxurious packaging of the Ritz-Paris Le Comptoir sandwich elevates the dining experience, a well-crafted digital presence can elevate a brand's image. This includes a visually appealing website, engaging social media profiles, compelling content, and a seamless user experience. 📱💻 Digital "packaging" is about creating a cohesive and attractive brand story that resonates with your audience. It’s the design of your email campaigns, the aesthetics of your landing pages, and the overall look and feel of your online presence. These elements work together to create a memorable and impactful brand experience. 🌟🖼️ Moreover, just as physical packaging can build brand loyalty and influence purchasing decisions, your digital presentation can attract and retain customers, driving engagement and fostering trust. A well-packaged digital strategy can turn casual visitors into loyal brand advocates. 🚀🤝 So, let's not underestimate the power of digital "packaging" in marketing. It’s the silent salesperson on the screen, the virtual billboard for your brand, and a crucial extension of your product’s story. Let’s aim to create digital experiences that are as luxurious and memorable as that fancy sandwich! 🥇📲 #innovation #packaging #digitalmarketing #branding #userexperience #brandloyalty

Grihum’s rebranding marks a dramatic shift beyond traditional retail boundaries. The redesigned store is a harmonious blend of style and practicality respecting its visually appealing layout and effortless navigation. This development exemplifies Grihum’s unwavering commitment to excellence, providing our discerning customers with a sophisticated and upscale shopping paradise. Welcome to another season of unparalleled wonder. #connectexp #media #connections #creative #advertising #exp #experiential #brandexperience #marketmanager #eventpros #marketingstrategy #activation #eventtech #promo #brand #virtualevent #eventplanners #experientialagency #brandstrategy #socialmedia #tradeshows #promonate #creativeagency #experience #promolife #fabrication #eventstaffing #cor #technology #tech 

🧝♀️ Do not underestimate the magic of Product Packaging—it's like the superhero cape your product didn't know it needed! 🧝♂️ 📈 Packaging does so much more than just hold your product, it’s a game-changer! It boosts your brand identity, enhances the user experience, promotes sustainability and drives sales. 💰 Investing in stylish, functional, and eco-friendly packaging is key to thriving in today’s competitive market. 💞 First Impressions really do matter. Packaging is often the first interaction with your customers. Make a lasting first impression with your packaging! Remember, your packaging is a mirror of your brand. Consistent and cohesive design builds brand recognition and loyalty, showcasing your brand’s values, quality and personality. #productpackaging #marketingyourproduct #brandsvalues #brandspersonality #packagingmatters #packagingsellsyourproduct

Branding is Key - It's the reason people are willing to pay ten times more for a product or service. A strong brand adds immense value, transforming a simple logo into a powerful symbol of trust, quality, and prestige. This perception elevates the entire experience, justifying the premium price. #branding #marketing #design #graphicdesign #starbucks #coffee #starbuckscoffee #logo #brand #business #digitalmarketing #socialmedia #advertising #creative #logodesign #socialmediamarketing #ezulixsoftwareuk

What fantastic work by our environmental design team! I think it's so interesting to see them imagine a space - restaurant, storefront, trade show booth - and then make it look even cooler in real life. This work with #carvel is just one of many really great executions. Hit me up if you're interested in seeing more! #environmentaldesign #design #storedesign #restaurantdesign

Embracing iconic status Recently we've seen two grocery store mainstays roll out striking new branding. #Triscuit has moved a bit away from a visually dense design to one that places the brand's logo front and center. To our eye, it has a European, wellness vibe. FYI - the new spoon looks a little like cough syrup to us :( JELL-O, meanwhile, has also gone bold, with a logo treatment that leans into cartoonish fun and takes a little more of a retro tack. This renewed emphasis on immediate recognizability at shelf reflects a change, we think – not in how consumers shop, but in how established brands engage with them at the grocery store (and, increasingly, online). Triscuit and JELL-O are icons, and they often don't need to sell their attributes to consumers – consumers are likely doing their grocery shopping with these brand names already on their shopping list. The most important thing for the brand is to make its presence obvious, simple and reassuring. It's a return to a classic kind of branding, based in trust and rooted in familiarity and we're looking forward to seeing more. #Foodmarketing #Packagedesign #innovation #jello #mondelez KraftHeinz Mondelēz International

Haagen-Dazs, the beloved ice cream brand, recently refreshed the packaging for its bars.  The Haagen-Dazs team made a few strategic changes that elevated the overall appeal of the design, more compact organization of the product details (such as calorie count and number of bars), and vibrant shades of teal and blue. Consumers agreed—66% reported they preferred the new design while only 34% chose its predecessor. One consumer shared, “I like the colors and design of the new packaging better. It really stands out when compared to the old package.” Superb work, Haagen-Dazs! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data General Mills Chase Design Group

Product labels have evolved from being mere stickers communicating product features, benefits, and other statutory information to becoming symbols of #brandidentity. In the modern marketing era, the colors, textures, design, and aesthetics are an integral part of the product identity and remains a key aspect in ensuring buyers resonate with brands. Some marketing experts believe that buyers develop their first impressions of a brand in as few as seven seconds, thanks to the packaging & effective labelling. In a recent announcement, #cocacola decided to ditch the labels from the #Sprite & #Spritezero 500ml on-the-go bottles in the company’s first trial in UK for “label-less” packaging. Like other brands that have adopted various minimalistic packaging measures, this is a huge leap towards building a more sustainable future and an aspect for other brands to take inspiration from. However, marketeers have always looked at #packagingandlabelling as one of the biggest aids in creating competitive differentiation and influence purchasing decisions through the visual experience. In our quest towards building a more #sustainable world, I believe there is immense scope for innovations right from creative design to identifying unique mediums that will drive the future of packaging and labelling for brands. Have you come across any interesting innovations already? #futureofmarketing #branding #creativethinking #brandtalks