THE COMPETITION IS HEATING UP Since 2022, the average number of competitive mentions has increased by 57%. While your solution might have been the obvious choice in years past, buyers may now be settling for a less expensive option that meets most of their needs. The good news is that the timing of when competitors are mentioned plays a large role in how they shape deals. When competitors are discussed early in the sales cycle, it’s a positive signal that the buyer really intends to buy. They know other players in the space and are most likely educated about your offering and the problem it solves. On the flip side, if competitive mentions happen in the late stages of a sales cycle (e.g., during negotiations), the deal is under threat, and the odds of closing the deal decrease. With complete visibility into the context of these competitive scenarios, sellers can improve their win rates while avoiding a “race to the bottom.”
Love the differentiation here.
Sales Humor
1w
Interesting
Totally agree! It's never been more important to stand out from the competition! Qwilr lets you cut through the noise with beautiful, interactive proposals that captivate buyers and help you stand out from the crowd.