Last July, my partners at Grass Clippings, our investors, and my firm WestHawk Capital took over Rolling Hills Golf Course in Tempe, Arizona to create Arizona’s first Par-3, 18-hole, lighted golf course. Our first year has been a great success and has been an exciting and learning experience.
Over the next several weeks, I am going to share my key takeaways from what I have learned about the golf industry over the past year since leading the capitalization of Grass Clippings Rolling Hills.
Here is the first of many of my “takeaways” from year one:
Institutionalization of golf as an investible asset class
Golf courses (both public-play and private) are operating businesses (often referred to as “Op Co” in this context) that use a lot of real estate (i.e. Prop Co). Historically, these have been combined into one entity, but golf has been attracting significant institutional capital over this past cycle. With institutional investment comes more complexity and splitting of structure, particularly between the stable pieces – typically the hard assets – and the
more volatile but higher operating leverage pieces of a business, which are the “asset light” operations. Hotels are a common real estate example of this phenomenon, with the Hiltons and Marriotts of the world focusing on operations and brand, with real estate investors – often REITs – owning the real estate.
Real estate’s traditional “four main food groups” (retail, office, industrial, apartments) were the first property types to go through an institutionalization phase during the early-1990s post-S&L crises days when many of the largest portfolios were taken public as REITs. Since then, we have seen more alternative asset types become more institutionalized, either by being backed by large private equity firms, or converted into REITs. Examples include hotels, self-storage, outdoor advertising (billboards), cell towers, data centers, single-tenant triple net, single-family homes, ground lease, health care, mortgage, and others.
It appears to me that golf courses are on the cusp of being “next”. Private equity firms, from large to small, have been backing roll-ups of courses, and we are beginning to see some REITs take the PropCo position, doing sale-leasebacks on golf courses run by golf operating companies. We have seen this play out before.
I would not be surprised to see a golf REIT in the next several years, and possibly some golf course operating companies, as well.
We continue to look for golf-related opportunities, as it is generally profitable investing in the middle of these capitalization trends.
This is awesome! Congratulations Golf Ranch team. Love seeing the brand come to life on-site.