GOALS | Women’s #SportsBiz’s Post

As interest in women's sports grows exponentially, it's time to look to female sports fans. Of the women who consume sports audio, they have demonstrated a strong preference for AM/FM radio over podcasts. However, it's worth noting that 35% of female listeners believe there is a gap in the market for sports audio programs, and 34% believe that there is insufficient coverage of the sports they follow. #womeninsports #womeninsportsmatter #marketingagency #podcastmarketing #radioshow #radioads #audioadvertising #radiomarketing #directresults

Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports audio listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media. Learn more with the Sports Audio Report: Female Fans with Edison Research, SiriusXM Media and GroupM: https://buff.ly/3Ls6Lb5

Young girls aren’t staying in sports, and it’s a problem worth talking about. Did you see Dove’s commercial during the big game? That’s the kind of spotlight we need on girls and women in sports. And it’s the kind of spotlight About Time is shining. 🔦 A podcast where the leaders in women’s sports talk about the issues that matter. Catch season one’s episodes now: https://lnkd.in/eaTyadrQ.

Sport for women & girls is not just "sport", competitive sport or traditional sport. Sport, in its widest sense, is an opportunity to centre ourselves; to strive, to test ourselves; to share a common purpose with other women; to build our physical health and mental well-being; to experience being outdoors; experiencing our bodies in a non-sexualised, non-ornamental way. It's a passport to social interaction with other females; it's a break from the norm. It requires our undivided attention - reflect on how society operates to constantly distract us! It may demand skill, tenacity, a sense of adventure, maybe risk taking. Again think how society deters girls and women from taking risks. These are life changing experiences. It's not simply, "sport".

Women's Sports Update: The new podcast featuring all things women's sports! We cover everything from major tournaments and standout performances to inspiring stories and groundbreaking achievements. Whether you're a dedicated fan or new to the scene, Women's Sports Update keeps you informed and engaged with insightful analysis, exclusive interviews, and behind-the-scenes insights. Tune in on July 15 for our first episode! #sports #sportsbiz #podcast #sportsnews #womeninsports #womenssports

📣 Stay in the loop with Active Sports Group Did you know we have an action-packed newsletter each month? Keep up to date with the latest news from across the group by signing up to our monthly newsletter. What can you expect? ✨On-sale announcements ✨What activities we are running for 18 month - 11 year olds and where ✨Inspirational stories from our Active Journey podcast ✨Special events ✨Exclusive offers ...and so much more! 👉 Subscribe Here - https://lnkd.in/eFRN6x6a #ActiveSportsGroup #Newsletter #StayUpdated

Happy New Year everyone! Just before we broke for the holidays I was honoured to join Tom Bowers from Hypothesis Media to talk to Jo Redfern and Andrew W. on their Kids Media Club Podcast about the https://lnkd.in/e7qPHUdB We discussed kids' fandom surrounding sport - what is driving it, how to nurture it, and how it is changing as tweens begin to enter the space. Key takeouts for me are - 1) How the changing content consumption patterns of today's tweens are going to have a long-lasting impact on live sports (both in person and broadcast) 2) How engaging kids in sports isn't just about taking adult engagement dynamics and adding more primary colours and shorter words, you need to rethink things to a more fundamental degree. 3) How female sports fans and women's sports are rewriting the rule book for fandom and setting the agenda for what sports fandom will look like in 10 years. Listen here - https://lnkd.in/e7sF9PKp

📣 Stay in the loop with Active Sports Group Did you know we have an action-packed newsletter each month? Keep up to date with the latest news from across the group by signing up to our monthly newsletter. What can you expect? ✨On-sale announcements ✨What activities we are running for 18 month - 11 year olds and where ✨Inspirational stories from our Active Journey podcast ✨Special events ✨Exclusive offers ...and so much more! 👉 Subscribe Here - https://ow.ly/k2iH50S3TQb #ActiveSportsGroup #Newsletter #StayUpdated

NEW PODCAST: Episode 413 of the Sports Media Podcast features Michael Nathanson, the co-founder and senior managing director of research firm MoffettNathanson LLC. In this podcast, Nathanson, one of the top analysts in the country when it comes to the media sector, discusses the NBA media rights deal and how it effects each of the players, Disney/ESPN, Amazon, NBC Universal and WBD; why he does not think the Olympics will pop; what the floor is on the number of pay-TV households in America; Netflix in the NFL space and why it’s only the beginning; the WNBA media rights deal; is there anything to indicate the sports media rights bubble will burst; can the NBA deal be monetized longterm; WBD's strategy in a post-NBA world, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more. https://lnkd.in/gDBYtkhE

And that’s not just men btw, some women watch sports too and enjoy it just as much. And you know what the best bit about this behaviour is, it helps keep the beautiful sports story-telling ecosystem alive, it helps it thrive, beyond just the LIVE coverage. It makes room for podcasts, post-match shows, and addas beyond the live action you get to watch on TV or in stadia. It helps employ thousands of people in the long run, including many men and women, like me. So keep at it. Keep watching sports and sports related content. And watch the beauty of the sheer unscripted drama, unfold over and over again from myriad perspectives. #sportspr #pr #sportsbroadcast #sportecosystem #fandom #sportsfan