Go Media NZ’s Post

Wouldn't have imagined drafting a lede story in a topic way out of my niche but here we go 🧿 Screen convergence? Media buying? Big terms right? Right. When you're in a huge auditorium and there are eminent speakers dealing with such a topic, you almost believe it's that simple to understand. And then, you do. Even if it's at 2am in the morning. Here's an article by me you should read? 🥂 BestMediaInfo |

Thanks for the highlight Arm Candy team and Tyler K.! Love the call out on how Basis is the only platform where you can pull in ALL digital channels to view analytics in one spot to make performance optimizations more timely and relevant to the holistic strategy. Please reach out if you are an agency interested in learning how Basis can help you and your teams work smarter not harder. #adtech #automation #smarternotharder

Recent creative ad campaigns are pushing the boundaries of storytelling and brand authenticity. 🎨✨ From tapping into nostalgia to embracing sustainability, these campaigns highlight the power of innovative messaging that resonates deeply with audiences.   One common thread among these campaigns is their ability to connect emotionally with consumers, whether through the warmth of nostalgic memories or the urgency of environmental consciousness. The success of these approaches underscores the importance of understanding your audience's values and crafting messages that speak directly to them.   For marketers, these campaigns serve as a powerful reminder: the most impactful strategies are those that engage both the heart and mind.   #SocialMedia #CaseStudy #DigitalMarketing | Eran Nizri itamar gonsherovitz Yonatan Arami

How do you spice up your marketing media mix? 👀 For Aromat, the South African seasoning brand, it was a question of becoming a part of the local culture. 🇿🇦 To do so, the business had to change perceptions around their product. By integrating TV and YouTube in a new video ad campaign, Aromat engaged consumers across multiple screens and achieved a 70% reach. 📈 Here are the brand’s secrets to success… #ThinkWithGoogle #Marketing #YouTube

Seeing just a few campaigns, clients sometimes wonder: Client: "A few campaigns? Is that enough to get the job done?" Me: "Absolutely. Imagine a brand efficiently making 1Cr a month with only three campaigns." It’s not about how many campaigns we run; it’s about their effectiveness. Like an orchestra where each instrument plays a crucial part or a football team where strategy wins games—not the number of players. Why a focused approach works: An Orchestra’s Harmony: Every campaign we run is finely tuned, contributing to a harmonious performance. More isn’t always better; better is better. A Football Team’s Game Plan: Each campaign is a key player on the field, chosen for a specific role, ensuring we score the goals we aim for. However, expanding our campaign arsenal makes sense when: Diverse Product Hits: Just as an orchestra may introduce a new soloist for a particular piece, we spotlight different products that have proven their value. Multiple Winning Creative Themes: Similar to a football team adapting tactics against different opponents, we utilize varied creative approaches that resonate best with our audience. Move your best sellers across multiple ad accounts and with multiple Facebook pages to spend on the focus products accordingly. A brand making 1Cr a month on just three campaigns exemplifies this. The quantity of campaigns doesn’t measure success, but by the precision and impact of each. In marketing, like in music or sports, the right strategy and execution lead to victory. What's your thought? #mediabuying #facebookads

How do you spice up your marketing media mix? 👀 For Aromat, the South African seasoning brand, it was a question of becoming a part of the local culture. 🇿🇦 To do so, the business had to change perceptions around their product. By integrating TV and YouTube in a new video ad campaign, Aromat engaged consumers across multiple screens and achieved a 70% reach. 📈 Here are the brand’s secrets to success… #ThinkWithGoogle #Marketing #YouTube

How do you spice up your marketing media mix? 👀 For Aromat, the South African seasoning brand, it was a question of becoming a part of the local culture. 🇿🇦 To do so, the business had to change perceptions around their product. By integrating TV and YouTube in a new video ad campaign, Aromat engaged consumers across multiple screens and achieved a 70% reach. 📈 Here are the brand’s secrets to success… #ThinkWithGoogle #Marketing #YouTube

How do you spice up your marketing media mix? 👀 For Aromat, the South African seasoning brand, it was a question of becoming a part of the local culture. 🇿🇦 To do so, the business had to change perceptions around their product. By integrating TV and YouTube in a new video ad campaign, Aromat engaged consumers across multiple screens and achieved a 70% reach. 📈 Here are the brand’s secrets to success… #ThinkWithGoogle #Marketing #YouTube

How do you spice up your marketing media mix? 👀 For Aromat, the South African seasoning brand, it was a question of becoming a part of the local culture. 🇿🇦 To do so, the business had to change perceptions around their product. By integrating TV and YouTube in a new video ad campaign, Aromat engaged consumers across multiple screens and achieved a 70% reach. 📈 Here are the brand’s secrets to success… #ThinkWithGoogle #Marketing #YouTube

An interesting read. New data shows that midday is actually when consumers are listening to their favorite stations! Having air time is super important in the morning and afternoon drive as well, but this is something to think about when you are looking to advertise. Are you looking to reach the Rochester, NY market and not sure how to go about it? I'd love to set up a meeting to talk about how I can help with our stations and digital capabilities! Send me a message here on LinkedIn or email me at [email protected]. #radio #advertising #RochesterNY #digitaladvertising