Title: Red Bull Takes New Stage as Leeds United’s Front-of-Shirt Partner and Minority Shareholder Leeds United Football Club, a member of England’s EFL Championship, has announced a multi-year agreement with Red Bull, starting from the 2024/2025 season. Red Bull will become the club’s front-of-shirt partner and official energy drink partner, with its branding prominently displayed within Elland Road and during the club’s media appearances. Additionally, Red Bull will become a minority shareholder in Leeds United, providing additional capital investment to enhance the club's competitiveness and financial stability. 1. Red Bull’s Sports Business Strategy Red Bull is not just an energy drink manufacturer but also a dynamic player in the sports industry, investing heavily in various sports teams and events. Their successful sports business strategy includes: 2. Investments in Soccer Red Bull owns or sponsors several high-performing soccer teams, including: - RB Leipzig (Germany, Bundesliga) - FC Red Bull Salzburg (Austria, Bundesliga) - New York Red Bulls (Major League Soccer) - Red Bull Bragantino (Brazil, Serie A) These teams perform well both domestically and internationally, significantly enhancing Red Bull’s brand value. 3. Investments in Motorsports Red Bull has achieved great success in Formula 1. Red Bull Racing has won multiple Drivers' and Constructors' Championships. In 2022, the team generated revenues of approximately £385.6 million (around $474 million) and recorded a profit of £13.4 million (around $16.5 million). 4. Extreme Sports and Events Red Bull is actively involved in hosting extreme sports events, such as the Red Bull Air Race and Red Bull Crashed Ice, which emphasize the brand’s youthful and dynamic image. These events attract a global audience and significantly boost energy drink sales. 5. Financial Performance In 2023, Red Bull’s global sales reached €10.554 billion (around $11.6 billion), a 9% increase from the previous year. This growth is driven by strong sales performance in key markets and increased brand investment. Additionally, the company's operating profit remains robust, with Red Bull Racing achieving a profit of £13.4 million (around $16.5 million) in 2022. Red Bull’s active investment in sports helps enhance its brand value and maximize revenue. The new partnership and capital investment as a minority shareholder in Leeds United are expected to further this success as part of Red Bull’s comprehensive sports business strategy. #SportsSponsorship #RedBull #Football #Soccer #BrandPartnership #SportsBusiness #InvestmentSuccess
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Roger Federer was 5th highest earning sports star in 2023, earning $95 million – and he didn’t lift a racket. With Ronaldo and LeBron James also earning huge sums off the field last year, the market for sports sponsorship is in rude health. Why is this and what are the implications for corporates? The global market for sports sponsorship has been estimated at roughly $100 billion in 2023 and is predicted to keep growing exponentially in the years ahead. Sports stars, teams, events and stadiums are all highly sought after assets and with the deep pockets of betting companies and streaming giants increasingly entering the space it is easy to understand why the sums available are so vast. For corporate communicators, sports sponsorships can be an important part of the communications mix. The right sponsorship can enhance brand visibility, boost reputation and – at their very best – convey a message on corporate values that can be otherwise difficult to land. Nevertheless, history is littered with examples of failed sporting sponsorships and to be successful there are a handful of key rules to follow: - Partner with a sporting event, team or person that is aligned with your values, purpose and strategy. - Carry out extensive due diligence on potential reputation risks. This is particularly true when sponsoring an individual. - Use economic modelling to forecast the potential impact and then use measurement to assess ROI from the partnership. With the Masters golf starting today it feels appropriate to draw on the challenges of Tiger Woods in 2009/10 and the mass exodus of sponsors that resulted as an example of what can happen when things go wrong. In the same breath, when Woods was at his best there have been few athletes that could move the needle of public perception in the same way. And while Tiger’s latest $500 million Nike deal has recently come to an end, we can be certain that there will be no shortage of sponsors queuing up for a spot on his trademark red polo should he make it to Sunday this week. #sportsmarketing #sponsorship #corporatereputation
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In the latest #SportsTicker, we provide bite-size updates from the #sports industry including: 📺 VAR-tually instant offside decisions 🏃 A venture with legs ⚽ Adidas done deal 🏎️ McLaren Racing to the future 🧃 Wrexham gets thirsty #SportLaw
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This week our chart looks at how the world’s highest paid athletes make their money. With sponsorship making up such a large share of some athlete’s income, we explore what this means for corporates and how to make such partnerships a success. #sportsmarketing #sponsorship #corporatereputation https://lnkd.in/eare-r54
Roger Federer was 5th highest earning sports star in 2023, earning $95 million – and he didn’t lift a racket. With Ronaldo and LeBron James also earning huge sums off the field last year, the market for sports sponsorship is in rude health. Why is this and what are the implications for corporates? The global market for sports sponsorship has been estimated at roughly $100 billion in 2023 and is predicted to keep growing exponentially in the years ahead. Sports stars, teams, events and stadiums are all highly sought after assets and with the deep pockets of betting companies and streaming giants increasingly entering the space it is easy to understand why the sums available are so vast. For corporate communicators, sports sponsorships can be an important part of the communications mix. The right sponsorship can enhance brand visibility, boost reputation and – at their very best – convey a message on corporate values that can be otherwise difficult to land. Nevertheless, history is littered with examples of failed sporting sponsorships and to be successful there are a handful of key rules to follow: - Partner with a sporting event, team or person that is aligned with your values, purpose and strategy. - Carry out extensive due diligence on potential reputation risks. This is particularly true when sponsoring an individual. - Use economic modelling to forecast the potential impact and then use measurement to assess ROI from the partnership. With the Masters golf starting today it feels appropriate to draw on the challenges of Tiger Woods in 2009/10 and the mass exodus of sponsors that resulted as an example of what can happen when things go wrong. In the same breath, when Woods was at his best there have been few athletes that could move the needle of public perception in the same way. And while Tiger’s latest $500 million Nike deal has recently come to an end, we can be certain that there will be no shortage of sponsors queuing up for a spot on his trademark red polo should he make it to Sunday this week. #sportsmarketing #sponsorship #corporatereputation
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Advancing Athletes as Creators, Investors, and Entrepreneurs | Developing Creative and Sustainable Marketing Strategies for Athletes, Brands, and Teams | DM or Connect to see how I can help you today.
Is F1 popular in outside the US? Yes, someone asked me this on a class discussion board the other day when I made the argument that #F1 is one of the most globally popular sports today. Of course we have soccer, cricket is pretty globally popular, and Olympic sports are popular (at least every 4 years). However, F1 really is a global sport - and it’s thanks to the brilliant #marketing that’s been used the past several years. Here’s what they’ve done: ✨ Spectacle ✨ Their brand is built on sophistication and glamor as well as state of the art technology, bolstering the image to attract high class fans from all over the world - while still making the more cost friendly tickets jam packed of value and entertainment 💲 Sponsorship 💲 McLaren Racing alone has over 50 sponsors this year and Red Bull Racing & Red Bull Technology has 5 Fortune 500 companies on its sponsorship roster. Sponsors come from across the globe to partner with teams, bolstering the overall F1 brand 🌎 Schedules 🌏 The dedication to hosting races in as many countries as possible, spanning to include more locations in Asia and the Americas, has also increased the global power of the sport 📽 Netflix 📽 More than 6.8 million tuned in to watch Drive to Survive in 2023 alone - and the series has been running since 2019, that’s a lot of eyeballs and increased awareness 📱 Social Media 📱 F1 has 56 million followers across all of it’s platforms, with the F1 teams having a combined 134 million followers in 2024. Digital conversations increased 80% from 2016 to 2022 and the 2021 season brought in 14 million new followers alone ⚙ Drivers and Teams ⚙ None of this happens without a good on track product. Especially when it comes to drivers - there’s a diverse range of personalities and backgrounds represented on track, enabling F1 to resonate with a variety of fans around the globe F1 isn’t a global phenomenon for one reason or another - it's from a massive combined movement across a variety of marketing strategies. What do you think is the biggest contributor to F1’s globalization of late? 📸 Enjoy this photo of Lando Norris winning the Miami GP - most watched F1 race in US history, in case you were doubting 😁
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