GLOCAL DOOR’s Post

What happens when the EURO 2024 cup gets stuck in Qatar? 🏆 In Visit Qatar’s sponsorship ad, the EURO 2024 Henri Delaunay cup gets to see the country’s marvels, enjoy time on the beach and take in the history before returning to the pitch. For viewers at home, they get a peak into the Qatar experience, helping the brand drive awareness and consideration amongst European audiences. The digital ad performed well for: 😁 Enjoyment – Top 25% 💥 Impact - Top 30% 🗣 Persuasive Power – Top 30% These scores suggest the ad has performed well at entertaining viewers and encouraging them to consider Qatar as a stopover holiday destination. Like good football, a good ad needs to be enjoyable to watch, as well as giving the audience what they want. Sheikha Hessa Al-Thani, Head of Marketing Planning at Qatar Tourism commented on the campaign saying: “Visit Qatar promoted the ‘Stopover in Qatar’ campaign featuring the UEFA EURO 2024™ Henri Delaunay trophy in iconic locations across Qatar. The campaign aims to demonstrate to visitors how they can turn one holiday into two with Qatar’s incredible stopover packages. Tailored to every budget and interest, these packages allow visitors to experience the country’s exceptional service, diverse offerings, authentic culture and modern marvels”. Speed without compromise. The industry’s most complete view of creative effectiveness, harnessing next-gen AI-powered ad testing. Sign up to get our EURO 2024 ad effectiveness report, when it's live, through the link in the comments. #KantarEuroAds #KantarMarketplace #CreativeEffectiveness #UnitedbyFootball #EURO2024 Lynne Deason Leonie Gates-Sumner Dom Boyd Rachel Evans Amy Cashman Edu Aguado Mary Lumley Sarah Hazlehurst Seth Hardcastle Victoria O. Hannah Walley Helen Rowe Kate Pilling Naomi G. Josh Moore Helen Pearson Emma Hargreaves Monique Kim-Gallas Adèle PALLIER Andreas Grotholt Louis Becu Marie-Julie Gibert Claire Marie Del Bon Jamie Anderson Angus Cameron

Saudi Arabia's Ambitious Bid to Host the FIFA 2034 World Cup Saudi Arabia has officially announced its bid to host the FIFA 2034 World Cup, marking a significant step in the Kingdom's ambitious Vision 2030 plan. The bid reflects the country's ongoing efforts to diversify its economy, promote sports, and showcase its rich cultural heritage on the global stage. Over the past few years, Saudi Arabia has made substantial investments in sports infrastructure, including the construction of state-of-the-art stadiums and facilities. The Kingdom has also successfully hosted major international events, demonstrating its capability to organize large-scale sports competitions. Hosting the World Cup would not only be a monumental achievement for Saudi Arabia but also a unique opportunity to introduce the world to its diverse landscapes, from bustling cities to scenic desert vistas. The bid emphasizes Saudi Arabia's commitment to creating a memorable and inclusive tournament. With a focus on sustainability and innovation, the Kingdom aims to set new standards for environmental responsibility in global sports events. Additionally, the bid underscores the country's dedication to enhancing the experience for fans and athletes alike, with plans for cutting-edge technology and world-class hospitality. As Saudi Arabia looks to the future, hosting the FIFA 2034 World Cup would be a historic milestone in its journey towards becoming a global hub for sports and tourism. The bid has already garnered significant attention and support, both domestically and internationally, as the Kingdom seeks to make its mark on the world stage. #SaudiArabia #Saudi2034bid #ترشح_السعودية2034 #GrowingTogether

🌍🤔 𝗪𝗵𝘆 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗵𝗲𝗹𝗱 𝗶𝗻 𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮? 🇸🇦⚽ The Royal Spanish Football Federation (RFEF) struck a deal with Saudi Arabia in 2019 to host the Super Cup until 2029 – a deal that will earn the governing body around €𝟯𝟰 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮 𝘆𝗲𝗮𝗿, according to Reuters. Not only the location but also the format of the competition has changed with the deal. The Super Cup's revamped "Final Four" debuted in Saudi Arabia in 2020, and was extended to 4 teams (La Liga winner and runner-up, Copa del Rey winner and runner-up) to try to add more value to the competition. 🔍⚽ 𝗪𝗵𝘆 𝗦𝗮𝘂𝗱𝗶 𝗔𝗿𝗮𝗯𝗶𝗮 𝗔𝗶𝗺𝘀 𝘁𝗼 𝗛𝗼𝘀𝘁 𝗧𝗵𝗲𝘀𝗲 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 🔍⚽ 1️⃣ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀 𝗛𝘂𝗯 ⚽ Saudi Arabia has been actively investing in sports infrastructure and events. It's a strategic move, positioning the nation as a key player in sports, fostering international relations, and showcasing its capability to host world-class events. 2️⃣ 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗕𝗼𝗼𝗺 💵 By hosting high-profile events, Saudi Arabia not only promotes its sports culture but also attracts significant economic investments. These tournaments bring in tourism, sponsorships, and business opportunities, contributing to the overall economic development of the country. 3️⃣ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 🤝 Hosting international sports events allows Saudi Arabia to build strategic partnerships with football leagues and governing bodies. It fosters relationships with European football associations, creating opportunities for collaboration on various fronts. 4️⃣ 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗘𝗳𝗳𝗼𝗿𝘁𝘀 📊 Saudi Arabia has been working on diversifying its economy and reducing its dependence on oil. Investments in sports and entertainment contribute to this diversification strategy, creating new avenues for economic growth and development. #Football #SuperCup #SaudiArabia #RFEF #LaLiga #RealMadridFC #FCBarcelona

Saudi Arabia's selection as the host nation for the FIFA World Cup 2034 is a significant milestone for the country's sports history. The 15 stadiums planned for the tournament offer a glimpse into an exciting future: - **Diverse Locations**: Spread across cities like Riyadh, Jeddah, and Dammam, the stadiums showcase different regions of Saudi Arabia. - **Capacity and Features**: Modern designs with varying capacities will offer high-tech facilities and fan engagement zones, accommodating tens of thousands of fans. - **Sustainability**: The stadiums emphasize eco-friendly designs with initiatives to reduce environmental impact. - **Cultural Integration**: Reflecting Saudi culture, the stadiums will incorporate local architectural styles and community spaces. - **Infrastructure Development**: Major investments in transportation and accommodation ensure smooth tournament operations. - **Legacy Plans**: Post-World Cup, these stadiums will continue to serve local communities and host various events. - **International Collaboration**: Collaborating with international sports organizations and other nations ensures knowledge sharing and best practices in event hosting. These stadiums exemplify Saudi Arabia's dedication to promoting sports and tourism, reflecting its ambitions on the global stage. #Linkedin #GCC #Constructions #Constructionindustry

🚀 Qatar is on the Rise as a Global Sports Hub! 🌍⚽ 🏀🤾 Qatar’s sports market is booming, and it’s not slowing down! From hosting the 2022 FIFA World Cup to gearing up for the Asian Games 2030 Qatar is positioning itself as a major player in the sports industry. 💥 Key Facts: - Huge Growth: The market is set to grow from $4 billion in 2023 to $10 billion by 2033! 🏟️ - Job Creation: Up to 25,000 new sports-related jobs by 2033. - Major Events: Qatar is hosting events like the FINA World Championships in 2024, the AFC Asian Cup in 2027, and the Asian Games in 2030. - Youth Power: Aspire Academy is fueling the future of sports, with 70% of Qatar’s national athletes coming from their programs. ⚽🏀🤾♂️ Qatar’s sports scene is thriving, and technology is playing a huge role. At Blocksport we’re excited to help clubs and federations engage fans, attract sponsors, and unlock new digital revenue streams. 💡 What do you think? How do you see the sports tech space growing in Qatar, and what opportunities are you excited about? 👉 If you’re interested in being part of Qatar’s sports revolution, let’s connect! Qatar SportsTech Qatar Airways Qatar Sports Investments Qatar SportsTech Qatar Football Association Qatar Football Qatar Stars League Qatar Basketball Federation Qatar Basket Qatar Development Bank #QatarSports #SportsTech #FanEngagement #Sponsorships #SportsEconomy #Blocksport

Saudi Arabia's Vision 2030 and its bid for the 2034 FIFA World Cup reflect a bold and forward-thinking approach to national development. By investing in diverse sectors and pursuing international opportunities, Saudi Arabia is laying the groundwork for a sustainable and prosperous future. Saudi Arabia's growth plans are already showing signs of success. The Kingdom has seen an influx of foreign investment, a burgeoning entertainment industry, and an increasingly dynamic private sector. However, challenges remain, including navigating global economic uncertainties and ensuring that reforms translate into tangible benefits for the Saudi population.

This country will become a premier sports destination in the next 10 years. Since 2021, Saudi Arabia has been investing heavily in sports. SURJ Sports Investment, which the $925B Saudi Arabia PIF owns, has been a driver for some of the biggest moves throughout the industry. Some of these developments include: ➊ Bringing some of the biggest soccer stars in the world to the Saudi Pro League (SPL) including Cristiano Ronaldo, Neymar Jr, Anderson Talisca and Kalidou Koulibaly ➋ Buying stakes in top leagues and teams including Newcastle United Football Club, McLaren Group, LIV Golf, Reliance Industries Limited (eSports), Al-Ittihad, Al-Ahli, Al-Hilal, and Al-Nassr ➌ Signing major deals and partnerships with global brands including WWE, ATP Tour, CONCACAF, IMG, and Formula 1 ➍ Investing in the nation's infrastructure which includes new stadiums, sports academies, and entertainment complexes such as NEOM which will become a global sports destination for major events and athletes. ➎ Placing bids for global sporting events such as the FIFA World Cup in 2034 and becoming a possible Olympic destination. Not to mention the numerous boxing and combat sporting events that have already taken place in Riyadh. The MENA region has seen a lot of growth in recent years and I'm confident we haven't seen anything yet. Subscribe to the Vetted Sports weekly newsletter to get the latest industry news, trends, and updates 📩 👇 https://lnkd.in/dUYVHG5y #sportstechnology #sportsinvesting #sportsbusiness

Saudi Arabia Making History with Recent Announcements of New Stadiums in Preparation for FIFA World Cup 2034 🇸🇦 Saudi Arabia is set to make history with ambitious plans for new stadiums aimed at hosting the FIFA World Cup in 2034. These state-of-the-art venues promise to redefine sports and entertainment experiences across the kingdom. 1. Prince Mohammad bin Salman Stadium in Qiddiya City Located in Qiddiya City, the Prince Mohammad bin Salman Stadium is poised to be a multi-purpose marvel in the Middle East. Designed by Populous, it features the world’s first fully integrated retractable roof, pitch, and LED wall. This technological innovation will allow seamless transitions between events, from sports to concerts and more. The stadium will accommodate up to 45,000 spectators. 2. Central Jeddah Stadium Part of the Jeddah Central Project, this stadium combines FIFA-standard facilities with local architectural charm. Scheduled for completion by 2030, it aims to be a cultural and entertainment hub in Jeddah, promoting an active lifestyle with green spaces and world-class amenities. It will also seat 45,000 attendees. 3. Murabba Stadium In Riyadh, the Murabba Stadium, designed by the New Murabba Development Company, symbolizes Saudi Arabia's transformation into a global sports and entertainment destination. Set for completion by 2032, its innovative design blends modern technology with traditional Saudi aesthetics. The stadium will have a seating capacity of over 45,000 spectators. 4. Dammam Stadium The new Dammam Stadium, located in the Dammam Sports City area, will host global tournaments like the 2034 FIFA World Cup. With a capacity of 45,000 seats and extensive facilities, it underscores Saudi Arabia’s readiness for major sporting events. These stadium projects not only showcase Saudi Arabia's commitment to sports infrastructure but also highlight its vision for economic growth and cultural enrichment. As preparations accelerate for the 2034 FIFA World Cup bid, these venues are set to captivate global audiences with their innovation and hospitality. Public Investment Fund (PIF) Qiddiya | القدية New Murabba Jeddah Historic District | برنامج جدة التاريخية شركة وسط جدة للتطوير | Jeddah Central Development Company NEOM Ministry of Sport – وزارة الرياضة Saudi Arabian Football Federation (SAFF) FIFA #BeTheFirst #saudiarabia #saudivision2030 #saudiprojects #vision2030 #project #megaprojects #gigaprojects #traditional #culture #heritage #design #arena #sport #entertainment #SheffExTell

🌟 Fantastic Stadiums of Saudi Arabia’s 2034 FIFA World Cup Bid 🌟 As Saudi Arabia positions itself to host the FIFA World Cup in 2034, the world is watching with bated breath! Here is why this bid is a game-changer: Unprecedented Support: With backing from over 140 countries, Saudi Arabia’s bid reflects global confidence in the Kingdom’s ability to host this monumental event. Visionary Infrastructure: The proposal, titled “Growing Together,” includes 15 state-of-the-art stadiums across five cities: Riyadh, Jeddah, Al Khobar, Abha, and the futuristic city of Neom. Notably, a 46,000-seat venue in Neom will be set 300-350 meters above ground, promising an otherworldly experience! 🌐 Economic Impact: Hosting the World Cup aligns perfectly with Saudi Vision 2030, an ambitious plan to diversify the economy spearheaded by Crown Prince Mohammed Bin Salman. The initiative aims to foster growth in sectors like Sports Technology, Events Technology, and Entertainment, creating a myriad of job opportunities and driving innovation. Transformative Developments: The bid promises extensive infrastructure projects, including new airports, train lines, and bus services, with potential construction costs reaching hundreds of billions of dollars. This development also enhances the overall infrastructure and connectivity of the Kingdom. 🚄✈️ Global Sports Hub: Saudi Arabia is rapidly becoming a global sports and entertainment hub. The Saudi Pro League has attracted top talent, increasing its competitiveness and international representation. The arrival of football legend Cristiano Ronaldo to Al Nassr FC is a testament to this transformation. 🌍 Commitment to Excellence: Yasser Almisehal , president of the Saudi Football Federation Saudi Arabian Football Federation (SAFF) , assures, “There is complete synergy and coordination among all government sectors to ensure the success of our bid. We will deliver the best edition in the history of the World Cup on Saudi soil in 2034.” Hammad Albalawi , head of the bid committee for the 2034 World Cup at SAFF, confirmed that by hosting the World Cup, the Kingdom will be the first country to host the tournament alone in its new format. Innovative Opportunities: The potential for job creation in Sports Technology, Events Technology, and Entertainment is enormous. This bid not only promises an unforgettable World Cup but also positions Saudi Arabia as a leader in technological innovation and economic diversification. More Details: https://lnkd.in/gXcB9cmy 🗣️ Join the Conversation: What excites you most about Saudi Arabia's vision for the 2034 World Cup? How do you see the technological and economic impacts unfolding? Let us discuss! Abdulrahman AlSuwaidan Aziz Hammad Andy Sutherden #FIFAWorldCup2034 #KSA #SaudiArabia #Vision2030 #SportsTechnology #EventsTechnology #Entertainment #GlobalSportsHub #Innovation #EconomicDiversification

From signing Cristiano Ronaldo to bidding for the FIFA World Cup 2034, the Middle Eastern giants Saudi Arabia are spending massively in the sports world. As reported by the Guardian in 2023, estimations suggest that the Saudis have invested over USD 6.3 Billion (INR 52,000 Crores approximately) in the sports market globally through the Public Investment Fund (PIF) (the sovereign wealth fund of Saudi Arabia) and other private and government entities since 2021. Here are a few noteworthy deals: - The takeover of The Premier League-based Newcastle United Football Club in 2021 - Revamping the Saudi Pro League (SPL) (the nation's top-tier football tournament) by roping in global stars like Ronaldo, Neymar, Benzema, Mane, and Kante amongst others to play since 2021 - Launching LIV Golf, the world’s largest Golf tournament in 2023 - Buying stakes in the Professional Fighters League (PFL), a global MMA competition last year - Starting an E-Sports World Cup in Riyadh in 2024 - expected to be the world’s largest-ever E-Sports competition Alongside investments in sporting properties and players, the state is bidding bigger on sponsorships. aramco, a state-owned petroleum and natural gas company is one of the biggest sponsors of FIFA and the International Cricket Council (ICC). Apart from oil companies and the government, investments from the Saudi tourism sector have been noteworthy. Lionel Messi is the brand ambassador of Visit Saudi, and the Saudi Tourism Authority | الهيئة السعودية للسياحة is among the main sponsors of the Indian Premier League (IPL). But wait. Why is the nation splurging so much on sports globally, when traditionally the industry doesn't have a lucrative ROI compared to other sectors? One reason is that the rise in media rights and multiple avenues within the sports ecosystem sees an upward trajectory and the pathway to profitability is there. Also, for a highly developed economy dependent majorly on oil money, sports are imperative in repositioning the nation as a global force with multiple possibilities. It will attract billions of eyeballs and gauge a lot of foreign investments. Some with deep pockets and intentions will grow the region in return. While the show runs and industries flourish, the nation will leverage sports to brand itself as the most happening place on earth. Sounds interesting? Share your thoughts on Saudi’s growing interest in the global sports market. #sportsbiz #sportsmarketing #sportsmanagement #saudiarabia #sportstech #sponsorships