Consumers want #suncare, but their preferences are shifting radically, signaling significant opportunities for brands to tap into the #sunification of #beauty. Our new report breaks down what the data tells us and how brands and emerging ingredient technologies offer a path forward to capture market share. Highlights include insights, data and innovations from Veylinx, Symrise Cosmetic Ingredients x SPATE, Trendalytics, Freaks of Nature, HelloBiome, MyMicrobiome - The microbiome company, Lukas Derksen of Squared Circles, Martin Kropfgans of Shin-Etsu Silicones of America, The Lubrizol Corporation, Sharon Personal Care, Sun Deep Inc, Kiehl's Since 1851, L'Oréal, University of Minnesota (Center for Drug Design), BASF / BASF Personal Care, Matt Traynor of Certified Laboratories, Inc., Ipsos and FP Labs at Federal Package.
No white traces + hydration properties are in high demand. Another important parameter is a texture - non-sticky, non-greasy is not mentioned here. However maybe the last one is more relevant for European consumers.
Alexandra Dabage Vanessa Corea Delaney Baumler exactly what you guys presented last week 💡☀️
The demand for SPF products with hydrating benefits makes total sense. It shows how consumers are prioritizing skincare and sun protection in one step. A trend worth noting!