❇️“We’ve observed a shift in consumer behavior, where #haircare practices are increasingly mimicking #skincare routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that #hair, like #skin, shows signs of natural #aging.” ❇️Yvon adds, “This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (#UV) radiation and #pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.” ❇️This month we talk hair wellness trends, including hair #longevity and emerging marine-based ingredients with Nina Esposito, marketing director, Provital USA, and heat #styling defense with Henrique Marconi, global product marketing manager, Chemyunion. ➡️Get the full report here: https://lnkd.in/gwfPnJuR 📷sonyachny at Adobe Stock
This is on point. Strong hair is just as important as strong skin.
gorgeous!
Thank you, Global Cosmetic Industry. It is all about the #skinification of haircare.