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Why are so many product formulations becoming simpler? A convergence of multifunctional ingredients, scrutiny by consumers over the real value of the ingredients listed on labels, and a focus on value by shoppers and cost efficiencies by manufacturers and brands is having a meaningful impact on the length of INCI lists. This month we explore the implications of Morning Consult data and Kline + Company research on formulation complexity, as well as the latest multifunctional ingredient innovations from Sharon Personal Care, BASF / BASF Personal Care and Ingredion Incorporated.

Beauty’s Multifunctional Moment: Less is So Much More

Beauty’s Multifunctional Moment: Less is So Much More

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