Glenn Pappalardo’s Post

Ambitious Innovation Challenge 2 Previously, we outlined the first major challenge of ambitious innovation – the over-reliance on the ‘notion’ of the product as the driver of success. Today, we continue the journey by discussing the next challenge – translating the initial ask of the innovation team into a more productive, actionable brief. Ambitious innovations are often the outcome of a larger strategic initiative. This can provide the benefit of context, allowing the innovation team to understand how their success ladders up to overall company growth and performance. However, it also can have a major drawback, which are overly simplistic KPIs or directives that do as much to confuse innovation teams as to guide them. Take for example, the classic “this innovation must launch within 18 months, and by Year 3 have produced $200 million in incremental revenue to be considered a success.” While such statements are understandable – and even necessary – at the corporate strategy level, they can be riddled with issues once brought down to an individual innovation’s altitude. The logic behind chosen time periods and revenue thresholds, a lack of consideration of profitability, and an underappreciation of the role of sustained performance are all examples of said issues. But in our view, the biggest hurdle such mandates create is that they cannot be designed around – they lack the fundamental connection to the criteria that effective innovation teams must employ to conceive of and construct winning ambitious innovations. To combat this, a thoughtful ambitious innovation process must take time up front to interpret the broader strategic context, and any related metrics, to best set the team driving the effort on the path to success. At Integral CPG, we accomplish this through a ‘Translation Brief’ – a collaborative document that is the product of multiple week immersion and analytical process that kicks off our work. This process combines stated higher-level KPI or directives with other key company and brand context, as well as Integral’s multi-component, business-centric methodology to create a clear ‘North Star’ for that specific innovation journey, including what success looks like, what role this success will play for the broader company and what this means for the ‘shape’ the opportunity needs to take, i.e. what are its key design criteria. More to come on Translation Briefs in our upcoming posts, but in the meantime, stay tuned for our deep dive into the third, and final, top challenge of ambitious innovation! #ambitiousinnovation #innovationchallenges

After over 15 years on the service side and consulting, I’ve seen my share of goals and growth briefs – more than most. Some are clear and helpful in guiding the initiative for how solutions are explored and success is measured. However, most are too broad, template-derived, and give little consideration to how new products, brands, and businesses get to market and scale in a sustainable way. A clear, design-savvy brief is the fuel that drives an innovation team to explore solutions that can differentiate, appeal to consumers, grow sustainably, and add lasting value to the business. When we built Integral CPG and our unique approach, we took this to heart and leveraged decades of experience to translate these often necessary broad goals into an actionable innovation brief.

🌟 Dive into the world of innovation with the Innovation Ambition Matrix! 🎯 Balance your innovation portfolio for success. 🚀 #MarketAdaptability #InnovationPortfolio

🌟 Dive into the world of innovation with the Innovation Ambition Matrix! 🎯 Balance your innovation portfolio for success. 🚀 #MarketAdaptability #InnovationPortfolio

🚀Some argue that innovation is a spontaneous burst of creativity—a 'lightbulb' moment. At Innobee, we believe innovation to be a structured process, one that requires a solid framework to cultivate a breeding ground for cutting-edge ideas. This idea might seem orthodox to some, but the effectiveness of Innovation Frameworks cannot be overlooked. 📌What does an Innovation Framework actually mean? Largely, it involves setting up processes, systems, and technologies to prompt, generate, curate, and implement innovative solutions. • It provides a systematic approach to exploit opportunities. • It ensures a consistent, replicable, and scalable innovation strategy. • Through its rigorous process, risk defined, measured, and managed. 🛠There are multiple frameworks available, tailored to different business environments. Notable examples include: • Design Thinking, which uses a human-centric approach prioritizing user needs. • Lean Start-up, encouraging experimentation over elaborate planning. • Blue Ocean Strategy, promoting the strategy canvas, designed at formulating untapped markets. 🤔However, selecting a suitable framework might seem a daunting task. Remember, the best-in-class innovation frameworks serve these primary purposes: • Identify strategic business challenges. • Establish a fertile innovation culture. • Foster organic intrapreneurship. • Track and measure innovation metrics. 🔀Adopting a fitting innovation framework is like choosing a roadmap. It aids you in navigating unexplored territories, guiding you to your desired innovative solution. 🔄Remember, a one-size-fits-all approach does not work in innovation. Each organization must customize its own framework, suiting its needs and strategic goals. As the famous Peter Drucker quoted, If you want something new, you have to stop doing something old. Discover the value an innovation framework can bring to your organization. 💡Can you share an instance where an innovation framework has simplified your organization's innovation journey? We would love to hear your experiences. #Innovation #InnovationFrameworks #BusinessStrategy

Developing your innovation pipeline? Here are the 3 types of innovation you should know… Innovation is about creating value, achieving differentiation, and outpacing the competition. From making gradual improvements to creating breakthrough products, or even developing a brand new market— innovation can show up in a few different ways depending on how you slice it.  If you want to develop your pipeline, here are 3 types of innovation to help you determine your next steps. Sustaining Innovation  This is about improving your existing product. If you aim to make your best product even better while targeting your most profitable customer, sustaining innovation is what you’re after. In this space, you’re often listening to your existing customers and using those insights to develop superior products and services. Low-End Disruption You can also enter at the bottom of the market with a product that's inexpensive and good enough to attract customers. Smaller businesses with fewer resources often capture customers in this space. Larger companies tend to allow low-end disruption because it doesn’t appear to be worth their time to fight. New Market Disruption When you carve out a new piece of the market to underserved customers. Often you see expensive or unattainable products and services made affordable and accessible to the broader public. What types of innovation are you filling your pipeline with?

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧! In innovation management, we commonly and roughly distinguish between four types or levels of innovation: product, service, process, and business model innovation. These categories often overlap, and the most significant innovations usually span multiple innovation layers simultaneously. (Ikea is the perfect example of this.) However, surprisingly, the concept of strategy is often missing from these overviews. That is wrong, given that the primary goal of corporate strategy is to innovate business activities and reshape industry rules (according to Michael Porter and Gary Hamel). Ultimately, strategy is another layer of innovation (see diagram). It's helpful to consider strategy (following Drucker) as "knowledge-based innovation" and strategy development as an innovation process in the form of a knowledge-based act of creation. That makes much sense because both strategy and innovation rely heavily on foresight, creative problem-solving, and market experimentation. Just like innovation management, strategy is ultimately a portfolio of experiments (cf. Eric Beinhocker). This shift in thinking and doing strategy inevitably raises the question of how proven methods and concepts from innovation management can be applied to the strategy development process. In particular, I see massive potential in the principles of open innovation (-> open strategy), business model innovation (-> business design), and especially design thinking as a generic principle (-> strategic design). 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐭𝐚𝐤𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧? 𝐖𝐡𝐢𝐜𝐡 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐡𝐨𝐝𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭? I'm very much looking forward to your insights, thoughts and comments. #innovation #strategy #businesscreativity #strategydesign #designthinking #businessdesign #openstrategy

Innovation is the compass of an organization and Leader must know that innovation comes in many forms.

It’s one thing to have an innovation strategy and quite another to have the right plan to execute it. Many companies have the former but struggle with the latter. So how do you ensure you realize the innovation strategy your team has worked so hard to craft? Read our blog which gives eight tips for creating greater alignment between your innovation plan and execution. #innovationops #innovationstrategy #innovation #productmanagement #productstrategy https://hubs.ly/Q02hZS460

"This is going to be a tough year. It will be difficult to achieve our goals. This means we need to reduce our focus on innovation." WHAT THE? This makes ZERO sense! Innovation is about finding new, creative ways to solve important problems, or achieving important goals, and therefore, this is precisely when you need to be thinking innovatively. Following a step-by-step innovation process will: 💠 Ensure that you are strategic in the problems/goals you focus on, 💠 Get to the heart of the problem or goal, 💠 Find new solutions that you haven't considered before, and 💠 Test those new solutions in ways that will reduce risk If your organisation is seeking to reduce innovation when times get tough, there's a serious misunderstanding about what innovation is. Common misconceptions include: 😕 Innovation is only for new product development (it's not; it's a mindset with guiding principles and a process that will move you from a current-to-future state) 😕 Innovation is being used as a PR exercise (brand building without substance; often seen with an obsession with innovation awards) 😕 Innovation is being used for team-building purposes (everyone loves an ideation session!) If you have tough goals to achieve this year, innovation is a 'must do' not a 'nice-to-have'. If you want to get moving on this fast, contact me. I want to help you create impact with innovation. #innovation