Executive Leadership/ Growth / Transformation / Strategy Sales Product Development Merchandising / Sourcing /Marketing Former CEO AG Jeans / St. John Knits / Dolce Gabbana / Donna Karan New York / Giorgio Armani
Stone Island X DIOR collab. I am often asked, why do Luxury brands feel the need to collaborate? Simply put- build brand awareness and new customer acquisition. “Younger” consumers (millennials GenZ Alpha) continue to propel luxury sales - so it makes perfect sense that luxury brands want to tap into this consumer segment The types of products luxury brands choose to collaborate with are often brands in outwear and footwear (sneakers) because “younger” consumers already have affinity with these categories of business #collaborations #outwear #footwear #luxury brands Highsnobiety
VP of Design and Merchandising at Sobyni
4moWell said and observed Glenn.