GIVENCHY’s Post

In 2023, both Louis Vuitton and Gucci achieved remarkable success with their Pre and Cruise destination shows. Held in Seoul, these shows generated nearly double the earned media value compared to their regular schedule. Versace’s collaboration with Dua Lipa for La Vacanza during the Cannes Film Festival was a strategically designed event that effectively captivated audiences. The key to achieving successful off-schedule and mid-season shows lies in highlighting the brand amidst the competition. Our latest report, “2023: A Year in Data,” in collaboration with KARLA OTTO, offers unique insights derived from proprietary data and creative analysis, providing valuable guidance for brand marketing professionals. Delve into the report now and explore the top 10 data-defined moments of 2023. Download here 👇 https://lnkd.in/gVsBHZBU . . . #YearInReview #2023 #CultureShift #BrandMarketing #influencermarketing #dataanalytics #socialmediamarketing #chanel #versace #dualipa #boss #gucci #louisvuitton #saintlaurent

Persevering in the pursuit of excellence leads to excellent results

Gucci CEO Marco Bizzarri steps down Bizzari led Gucci through a historic expansion before the business struggled to bounce back from the pandemic. Gucci has been without a Creative Director since the abrupt departure of Alessandro Michele in November 2022 (after 7 years). It remains to be seen whether Michele's replacement Sabato de Sarno will take over the creative direction in September. Sarno was hired by Bizzari. Parent company Kering’s managing director Jean-François Palus will take the reins for a transitional period. #Gucci #Kering #luxury #luxuryfashion #fashion #luxuryretail #luxurybusiness Kering Gucci

My take on Louis Vuitton's ambitions in fine watchmaking published on revolutionwatch.com. Jean Arnault is assembling a puzzle of horological expertise around La Fabrique du Temps which is continuously integrating the links of the whole value chain. The watchmakers team is growing and so are the ateliers dedicated to the métiers d'art with enamelling, engraving and guilloché. LV's strategy is ticking all the boxes with integrating the know-how and at the same time creating a lot of goodwill around initiatives such as the https://lnkd.in/eW4teXF2 . Collaborations with independant watchmakers are another path that the brand is using to foster its watchmaking legitimacy. The new Tambour is changing gears in terms of pricing and horological content and will hopefully gain the recognition from the watch aficionados that it deserves. The design of the watch has been redesigned in a more subtle way and after a little bit more than 20 years existence it might gain in the coming years the title of "icon" which have been very rare since the turn of the century. The decision to reposition LV's watchmaking is bold, but not putting the brand's future at stake with less than 1% of its total sales. The potential is there to grow it substantially. #louisvuitton #watchmaking #swissmade #lafabriquedutemps #revolutionwatch #horlogerie

News from the Luxury Segment…

The answers to what should I wear? A simple question that may not have a easy answer. We make strategic changes all the time in jobs, projects, health, and relationships. Yet, have you ever considered changing your wardrobe?

The Lyst Index has once more tapped into the trends shaping the luxury sector and I am not surprised to see the number of times that collaborations with celebrities, events and other brands are highlighted as a reason for brands placing high on this list. From Miu Miu's collaborations with New Balance and Church's, to Prada Group's work with Emma Watson and Benedict Cumberbatch, or Saint Laurent's Oppenheimer Oscar dinner and Moncler's Saint Moritz show, it is all about putting the brand and its story into new places for consumers to access and appreciate it. See the list here: https://lnkd.in/gHUN8KNt #Luxury #LystIndex #Engagement

Federico Capeci maybe I missed a piece… Kering issued a second, worrying profit warning for 1st half 2024 anticipating -40/45% profit, mostly coming from Gucci Gucci -21% revenues in Q1 24 and they do not expect a growth for 2024. The brand is suffering since a couple of years and the situation is worsening, even Pinault confirmed that he is frustrated and unhappy about this. Miu Miu is the Brand of the Year 2023 for a second year in a row at Lyst and Gucci disappeared from the ranking How Kantar can estimate that Gucci is the Italian brand with the highest value today, at 26 billion USD. If the whole list of Italian brands grew 11% Gucci being #1 should have also contributed with its own growth. But 2023 its revenues dropped -6% following Kering annual report at around 9.8 billion euro. And Q1 24 is -21% as per Kering. “An iconic global brand, Gucci’s success lies in its ability to transcend fashion, combining tradition with innovation and maintaining its strong brand equity, even during a period of creative transition.” Strong brand equity? I am very eager to understand. Thank you very much if you will be so kind as to explain.

The connection between the business of movies and the business of fashion is blurring, and how! Festival de Cannes #Cannes 🎥 What's the connection between the Festival de Cannes, traditionally simply a movie-watching fortnight, and the uptick in fashion? As of 2024, Saint Laurent, under Kering, is heavily investing in film production, co-producing Jacques Audiard's "Emilia Perez" and other films. This represents a shift from traditional product placement to deeper involvement in cinema. The luxury brand aims to connect with consumers through film, leveraging the platform for soft power rather than direct commercial gain, a very non-traditional approach to #marketing. The approach aligns with Kering's long-term investment in cinema, highlighted by its Women in Motion program and acquisition of a stake in Creative Artists Agency (CAA). Historically a showcase for movies, Cannes Film Festival has become an unofficial fashion week with its red carpet and seaside photo ops. Chopard has thus chosen the time to unveil a #hautecouture line, similar to what Versace did last year with a collaboration with Dua Lipa, highlighting the festival as a convergence point for influential figures in the industry. The choice of #Cannes for these premieres reflects a strategic move to leverage the festival's high-profile audience and media coverage. #Fashion #FashionBusiness #CannesFilmFestival #FestivaldeCannes 🔗 Read more in The New York Times. Preview of my alice + olivia overcoat and Saint Laurent jewelry #collaboration in Cannes, shot by The Stylograph for Getty Images.