Co-Founder at iion | Game Advertising | Brand Development | MW's Next of the Best 2023 Finalist
What a week to be back down under! Advertising Week APAC is all about connecting with old familiar faces, making new connections and learning industry trends. A few I spotted: #CTV and #retailmedia taking the lion's share across digital media conversations. #addressability and #measurement are key to win more clients. #sustainablemedia is becoming more and more of a must-have for brands ... and yes, the #kiribillihotel remains the most popular unofficial session of the week...
iion starts August off with a Bang DownUnder! iion dove into August at Advertising Week APAC. Co-founders Giuseppe Martoriello, Sanjaya Molligoda, and Business Development Manager, Marc Le Foll, collaborated with Vanessa Adams, Kevin Evers and Nora H. from Cint, focusing on enhancing brand lift studies and incrementality measurement in platform. Next up, our Chief Commercial Officer, Yun Yip, hopped across to Auckland, New Zealand to level up game advertising conversations with Scott H. of Scroll Media - on how to move marketers and agencies towards game-led marketing strategies that move the needle. During the IAB New Zealand “Game On” event, Yun’s keynote provided a launchpad for marketers and agencies to kick start game advertising strategies with confidence. Kudos to gaming experts Lisa Ison, Louisa Rodani, Vasudev Kittur, Jane Ormsby, and Jake Calder for their invaluable insights on the panel. Thank you to all our partners and friends who were part of iion APAC’s conversations this week. We look forward to more! 🥂 #AdWeekAPAC #GamingInMarketing #BrandLift #iion #GameAdvertising
