GingerMay ’s Post

Team GingerMay is at Adwanted Events ‘The Future of Brands’ today, immersing ourselves in the latest trends shaping the industry. Here are three key takeaways from today's enlightening discussions: 1️⃣ The Changing Media Landscape: Insightful sessions from Simon Frazier of The IPA (Institute of Practitioners in Advertising) and Olya Dyachuk of The HEINEKEN Company, delved into the power of metrics and attention data in fuelling efficiency 2️⃣ Creativity and measurement are complementary: Martyn Bentley of AudienceProject and Peter Grant of Boots UK highlighted the growing importance of balancing measurement and creativity. According to Grant, “we haven’t yet settled on really consistent metrics” but the industry is getting there 3️⃣ AV is here to stay: Discussions led by Vicky Handley of Lloyds Banking Group and Gareth George of RVU explored the everlasting presence of AV in the industry and how, despite tough competition, the platform remains alive and kicking #AdWanted #FutureofBrands #BrandInnovation #AdWantedFOB GingerMay

It's not just about being local; it's about being relevant. 🎯 With Globi Media, you tap into the local vibe with strategies that resonate! 📈 👉 Swipe left to see how we make your brand the talk of the town! And hey, if you're ready to dominate your local market, hit us up at +923028126067 or visit our site! 🚀 #LocalMarketing #DigitalStrategy #GlobiMedia

It's not just about being local; it's about being relevant. 🎯 With Globi Media, you tap into the local vibe with strategies that resonate! 📈 👉 Swipe left to see how we make your brand the talk of the town! And hey, if you're ready to dominate your local market, hit us up at +923028126067 or visit our site! 🚀 #LocalMarketing #DigitalStrategy #GlobiMedia

🤔 What skills does the marketer of 2030 need to be successful, and how can they begin to build these capabilities today? 👉 This is the exact question ADMA will be tackling in its proposed session for SXSW Sydney – and they’ve pulled together an all-star panel to answer it! Susan Coghill Stuart Tucker and Kate Young - MAMI CPM will discuss these complex changes, and what they think the marketers of the future need to learn to prepare. Moderated by Andrea Martens, this session will confront an industry facing significant upheaval across channels, business demands, regulation and technology – changing marketing beyond all recognition. Vote now ✅ to include this session in the @SXSW Sydney lineup in October. Find this session from ADMA in the “Advertising & Marketing” category: Who are the marketers of 2030? 👉 https://bit.ly/4dbda7g  #SXSWSydney

"Marketers must embrace simplicity and make choices easier for overwhelmed consumers" The repeated theme we heard at the ADMA Global Forum yesterday.   In the spirit of simplicity, wrapping up the key messages from the likes of Tom Goodwin Scott Galloway and Uber International Marketing Head Lucinda Barlow   Consumers don’t want more choice. They are overwhelmed. They simply want help and to be more confident in the choices they do have to make. It's a marketers job to make these choices simple. It's not our job to solve world peace. So be bold by returning to basics. Use common sense, prioritize simplicity over complexity and don't take ourselves so seriously! Instead bring a sense of humour to entertain, demonstrate humility and build likability. What a great reminder to get our head out of our own ***** #admaglobalforum #marketing #brand #strategy

🔴Vote for ADMA's SXSW Sydney Submission > Who are the Marketers of 2023? Marketers... ADMA is planning a return to SXSW Sydney this year, and we need you to vote us in as one of your chosen sessions to attend! 👉 Register to vote here > https://lnkd.in/gXsawu87 👉 Filter to Advertising & Marketing 👉 Search for 'Marketers of 2030' in the search 👉 Cast your vote! In this session, you will hear valuable insights from our industry experts to understand what marketing skills the industry is leaning into as technology continues to facilitate rapid changes and what to expect as we move closer towards 2030. Session panellists: ▪️ Kate Young - MAMI CPM, Executive - Marketing Strategy & Capability, ANZ ▪️ Stuart Tucker, Partner, Hourigan International ▪️ Susan Coghill, CMO, Tourism Australia ▪️ Moderator: Andrea Martens, CEO, ADMA #CMO #SXSWSydney #SXSWSydneySubmission #SXSWSydneyPanel #Marketing #Marketers #MarketingandAdvertising

Our CEO, Brenda Nwagwu. FNIMN, joined other insightful minds on stage yesterday as a panelist at the Consumer Intelligence Launch and 25-Year Anniversary of mediaReach OMD. The Panel Session themed "Redefining Marketing Strategies with Consumer Intelligence" was a knowledge-sharing of expertise in merging the dynamic landscape of consumer intelligence and marketing. #qvtmedia #mediareach #consumerintelligence #industryleaders #datadriven #innovation #strategyrevolution #marketingrevolution #mediabuyingagency #advertising

Join @Nielsen for an eye-opening webinar where we explore how ROI can be measured and optimized at each stage of the dynamic consumer journey. Register here! https://bit.ly/4a6yAiW

Immerse your brand in limitless possibilities! 🚀 Let Black Tiger Advertising's seasoned team shape digital strategies that captivate your audience and amplify your brand story. 📣💡 Ready for success? Let's embark on this adventure together! 💥 #BBTAADigital #DigitalMarketing

Sean Muzzy, global president of Interpublic Group's KINESSO, describes strategies for effective ad campaigns on retail media networks and what is known as premium video in this interview at the #BeetRetreat. Video coming soon - stay tuned! #BeetRetreatPR #BeetRetreatSanJuan