Congratulations to our client Publicis Groupe on its acquisition of Influential, the largest influencer marketing company and platform in the world. New York corporate partner Quinton Farrar and associates Sanzana Faroque and Sarah Sperling are representing Publicis Groupe in the transaction. More information can be found at https://lnkd.in/gv9RKxPZ. #MandA
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Transparency is key in influencer partnerships. Tips for a successful collaboration: Disclose: Clearly state the partnership. Authenticity: Ensure the influencer genuinely supports your brand. Honesty: Open communication is the foundation. Trust builds lasting relationships. #InfluencerMarketing #uProDigital
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👋 Meet the TAKUMI Team heading to #CannesLions2024! 👋 Marco Ricci (CEO), Ed Galvin (CCO), Issy Chambury (VP of Sales EMEA) and Sammy Parker (Client Partner) will be flying in to Cannes. We cannot wait to discuss influencer marketing and activating in the creator economy at scale! Drop us a message today to get a meeting in the diary. 🗒 Who’s looking forward to Cannes? 🤩 #TeamTakumi #InfluencerMarketing #CreatorEconomy #CannesLions2024
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Looking to plan a long-term influencer strategy? Here are 8 ways to keep that relationship going: https://ow.ly/xbjk50QAYVc
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Founder at PERL Cosmetics 🐚 Creating waterless & customisable skincare 🫶 Founder of a small business coaching business 🚀 Featured in Business Insider, PopSugar & Evening Standard 🗞 Ex-KPMG 👩💻
Absolutely loved being part of this panel talk with my unique perspective from both a business viewpoint working with influencers & as an influencer working with brands myself 🙌 As mentioned, community is at the heart of every decision I make when it comes to PERL Cosmetics & my personal brand 📣 As yourself: 'how is this servicing my community, what are they gaining from this?' #influencermarketing #influencer #marketing
You hit the mark there, Isobel Perl; community is at the heart of every successful #influencer strategy - no matter if you’re a brand or a creator 💗 Want some community-building techniques from our handpicked influencer experts? Read this 👉 https://bit.ly/3QEH4WV
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It's been interesting to see the shift from traditional media spend to influencer spend. As the sole person who handles all influencer outreach, negotiations, rounds creative concepting, and budgeting, I am extremely close to the topic. Why spend $1,000,000 on a gamble hoping the right audience might see your product in a TV spot when you can identify the exact audience you need to hit and pay 1% of that cost? Influencer marketing also has so many levels. Is it an awareness play? Is this a fully involved piece of entertainment? Are we going for ROI or CPV? It is in no way a simple process, but the results speak for themselves.
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Level up your #advertising game with deep insights from Ipsos. Check out our creative excellence library of short articles and thought leadership here: https://lnkd.in/edru--8B #IpsosBrandSuccess #IpsosAtCannes2024 #effectiveadvertising
Get full access to #Ipsos’ thought leadership from around the world to help brands on their journey to getting to greater effectiveness in #advertising. From #TikTok Influencer advertising, to crushing conformity with a #Misfits approach, to turning award-winning creative into commercial success. Unlock your brand’s success by diving into #Ipsos’ gallery of short articles and thought leadership: https://lnkd.in/edru--8B Heading to the 2024’ Cannes Lions? We are too! Check out our program on https://lnkd.in/ebTHEVSY! #bringbackthemagic #IpsosBrandSuccess #effectiveadvertising #IpsosAtCannes2024
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A marketing hill I’ll die on: A great influencer partnership is a long-term relationship. A bad influencer partnership is a one-off transaction.
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Realty Check 3.0 captured significant attention from all the real estate developers with compelling insights from top speakers. Realty Check 3.0 not only featured media giants and leading developers but also welcomed esteemed influencer Mayank Agarwal , who offered invaluable firsthand insights into real estate influencer marketing. #MayankAgarwal #RealEstateInfluencer #RealtyCheck3.0 #RealatteEvent #ExpertInsights #IndustryLeadership
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3 ways to capitalise on your Influencer Marketing without having to pay for celebrities or people of prominence, according to mother.
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Head of Marketing at Palladium Properties L.L.C | Expert in Influencer Marketing | Licensed Content Creator
Forging a strong connection with influencer agencies is vital for brand influencer managers. Transparency in this relationship ensures a shared understanding of campaign objectives. How do you perceive the role of transparency in enhancing collaboration with influencer agencies, and what strategies do you employ to maintain it? #influencermanager #influencermarketing #influenceragency #dubaibrands #creatoreconomy #agencypartnership
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