Vhagar. Has. Landed. 🐉 New York City woke to a transformed skyline on Sunday, with Vhagar perched atop the Empire State Building — a dragon-sized exclamation point capping a week where landmarks, houses, local favorites, and fandoms rallied for #TeamGreen or #TeamBlack. At 270 feet long and 1,200 feet in the air, the Queen of Dragons stopped New Yorkers and beyond in their tracks, igniting global excitement for the season 2 premiere of HBO's House of the Dragon. #RaiseYourBanners
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In a world so dominated by projections, AR filters and drone shows, I just love seeing practical builds like this. Makes you feel like a kid again! 😍
So sick!
This team. Sheesh.
Wow. Epic. Congrats to the people that pitched it, sold it in to ESB and to the team that made it happen. Well done indeed.
I cried! 🖤
Obsessed with this House of the Dragon marketing stunt! Vhagar on the Empire State Building is next-level. Such a creative and eye-catching way to build hype for the season 2 premiere.
I pass it by daily on the way to work; this made my routine more fun!
Well that explains the heat wave on the east coast.
Jaw-dropping, I could hardly believe my eyes.
VP of SMB Marketing at Paramount Advertising
3moI’m convinced Spoons don’t sleep. Y’all just keep 🎯.