Two weeks away from the CPG Super Bowl, and our clients are already winning! ✨
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📈 While retail media has historically been viewed as an investment channel for major CPG brands, there is immense potential for private-label brands to get in on the action. 🥫 Private-label sales have soared over the past several years, particularly as consumers seek greater value amid economic pressures. But when prices improve, consumers often return to name-brand CPG products. 💲Investing in retailers' media networks can offer private-label brands data-backed opportunities to build a loyal consumer base and grow market share regardless of economic conditions at a given time. Read more from Partnership Director Amber Roberts following her recent appearance at PLMA - Private Label Manufacturers Association's Annual Conference and Leadership Meeting. #retailmedia #retailmedianetworks #commercemarketing #privatelabel
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With a 20-year career that spans leadership roles at NielsenIQ and Roundel, Harvey Ma is now helping Albertsons Media Collective drive the evolution of #retailmedia. During this week’s episode of #RetailRemix, Harvey reveals the top three trends he believes are driving the category forward and, most importantly, the distinct role that Albertsons Media Collective is playing as these trends unfold. Listen to learn: 📊 Why transparency is so top of mind for leadership teams and how Albertsons Media Collective is supporting measurement standardization. 🔒 How privacy and data compliance will come to the forefront in a cookieless future and how Harvey and his team are planning for these discussions. 📱 Insights into how retail media is powering more targeted and connected customer experiences, and how Albertsons Media Collective is harnessing rich customer data to drive campaign success. https://lnkd.in/eBPJdF4A
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PepsiCo’s CMO Todd Kaplan Departs After Reinvigorating The Beverage Offering. Todd Kaplan, Pepsi's CMO, bids adieu after spearheading groundbreaking initiatives that have reshaped the beverage industry landscape. From driving Pepsi Zero Sugar's exponential growth to executing a visually stunning brand overhaul, Kaplan's strategic vision has left an indelible mark on Pepsi's legacy. Throughout his time at Pepsi, Todd Kaplan successfully pivoted the brand towards new content and direct-to-consumer channels, showcasing his prowess as a forward-thinking marketer. His unwavering commitment to creativity and innovation has not only elevated Pepsi but also inspired marketers worldwide. Read the full article here: https://bit.ly/3VO9SPh #FlavorWiki #ToddKaplan #PepsiLegacy #MarketingInnovator
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Albertsons Companies: Toasting to Innovation at The Beverage Forum As a leader in the retail space, Albertsons Companies is committed to excellence and innovation. We understand the beverage category is a dynamic and fast-moving sector, and we're dedicated to staying ahead of the trends to serve our customers the best. This year, we had the privilege of attending The Beverage Forum, an event that has been quenching the industry's thirst for knowledge and connections for 30 years. With over 300 senior executives, it's the hub for networking, deal-making, and gaining cutting-edge insights. The 2024 forum was a celebration of progress, highlighting the exciting convergence of alcoholic and non-alcoholic sectors and the impact of the creator economy on retail. It was a showcase of emerging brands and a testament to the power of innovation. Albertsons Companies didn't just attend; we had a front seat to the future of beverages. We're proud to be part of an event that's shaping the industry and even prouder to bring those insights back to our stores and customers. #AlbertsonsCompanies #BeverageForum #Innovation #RetailLeadership #FutureOfBeverages
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In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!
How Private Brands Are Gaining Share
https://www.circana.com
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Marketing Communication Director at Circana | Help B2B companies grow through communication, brand awareness, PR | Support revenue increase through ABM, Demand Generation campaigns, Digital communication I
In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!
How Private Brands Are Gaining Share
https://www.circana.com
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How can brands help retailers win at Private Label? Private Label (or Retailer Brand) is an increasingly important part of the mix in many product categories due to the cost of living crisis. But that doesn't mean your brand automatically loses out! This is where taking an eCategory Leadership strategy to your key retail partners is even more important than ever, with clear roles defined across the portfolio based on shopper need. Do this well and not only will your own brand sales become more profitable, but your eRetailer partners will thank you for it too! So talk to us today about making eCategory Leadership a reality in your business. #ecategoryleadership #retailers #ownbrand #brand #shopperinsight https://lnkd.in/esADBN2f
Store Brands Are Filling Up More of Your Shopping Cart
wsj.com
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Asia Pacific Consumer Products & Retail Leader I Partner at EY I Founding Partner EY's Emerging Female Director's Program
What an invigorating week connecting with clients and colleagues at the Consumer Goods Forum Global Summit in Chicago. As an industry, we are at a pivotal moment where our actions can shape a better future for businesses and society. Here are my takeaways: 👥 Consumer-Centricity: Understanding and anticipating consumer needs is still the key to staying relevant. We can do this by leveraging data analytics and consumer insights to help our clients create value in this consumer-centric era. ♻️ Collaboration for Sustainability: The urgency for sustainable practices is clearer than ever. It was inspiring to see industry giants commit to more eco-friendly operations and supply chains. 🕳 Embracing Digital Transformation: From AI to blockchain, technology is reshaping how we interact with consumers and manage our businesses. 🥗 Prioritising the intersection of CPG and Health: The summit echoed a powerful message on prioritising health and wellness. We've seen a collective pledge to enhance wellbeing through our products and services. At EY, we're passionate about supporting these health-driven initiatives, working with our Global teams to offer insights that drive responsible business practices. Together, as an industry we must lead with purpose and integrity to drive positive change and innovation. Hear more from my colleague Jim Doucette #CGFSummit #Sustainability #DigitalTransformation #ConsumerGoods #EY
I’ve enjoyed connecting with CPG and Retail industry leaders at this year’s #CGFsummit. Together we are addressing some of the industry’s biggest challenges and questioning the status quo by hearing from the next generation. Here are a few of my observations so far:
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