Still sharing the excitement of Austin Startup Week as Ryan Lewendon moderated a panel on branding in CPG with Jimmy DeCicco from Supercoffee and Ruchi Desai from 8 beer! Such a great time, until next year!
Giannuzzi Lewendon, LLP’s Post
More Relevant Posts
-
Build a market, not a marketing strategy: Former CMO turned Diageo-backed startup founder Adriane McDermott swaps 50 slides for three bullets in bid to dethrone Aperol Spritz: https://lnkd.in/gYMSWNXX #growthstrategy
To view or add a comment, sign in
-
How market traction happens in real life. Tomorrow, Sep. 21, at 6:30pm at the Providence CIC, we’ll talk about a simple reframe to get your startup moving, and look at how this has worked for others. Let’s demystify go to market and share some #beer and #wine with the fine people at #VentureCafe.
Workshop - It's Not Marketing. It's Alignment - Venture Café Providence
https://venturecafeprovidence.org
To view or add a comment, sign in
-
It's great to see companies partnering with Costco and utilizing roadshows as an effective way to introduce their products to members. They understand the marketing value of showcasing their product to over 10,000 + members during a four-day roadshow, which is a tremendous opportunity. As one of our clients recently wrote,” These roadshows are major productions! You bring in the product, set up, sell your heart out for four days open to close, pack everything up and move on to the next club. It takes support from all sides, including from the Costco team. Over-communication and planning is critical. Bringing the full energy of the team to every event is everything. Thankful to have so much excitement around the product and these shows from all sides. There aren't many places a brand can sample 10,000+ customers in a weekend. " As written in the attached Food Navigator article, "Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make its brand more accessible, according to founders Michelle Razavi and Nikki Elliott.” #costco #Costcoroadshow #Costcoconsultant #Costcosampling #Costcolaunch #Costcobusiness
[Video] ELAVI's journey to Costco and reinvigorating its brand
foodnavigator-usa.com
To view or add a comment, sign in
-
Venture Capital News - Venture Capital News Headlines
Bloomin’ Brands CEO on activist investor: ‘It's been a good partnership'
bizjournals.com
To view or add a comment, sign in
-
Haha House 🏡 or warehouse? 🛍️ Kimono pants 👘have sold so well that we have turned our house into a warehouse. No, maybe it is more correct to say that we are turning our warehouse into a house. Haha 😆 In January, we sold 5X as much as our main business, short form video marketing. So, what is the core business? We are facing the question 🧘. The biggest lesson I learned from doing a startup last year was to be too proactive and set up the operation too far in advance. We are too concerned about quality assurance and don’t give my full attention to growth. I would say it’s a consequence, but I’m learning from last year’s action. As the Silicon Valley investment saying goes, “Double down on winners. If you get a flat tire and then adjust your operations, you’re good to go! We are going to fight in the Southeast Asian way! 🚀🚀🚀 I’ll start thinking about operations after we sell too much and run out of places to sleep! LOL!😆
To view or add a comment, sign in
-
New post in https://lnkd.in/dwDE2ZVX This one attempts to address one of the issues that was raised in an earlier essay about the relevance of brands like Apple to startups. A common question, how is learning from Apple relevant to an early-stage company that is resource-constrained and simply can't match the investment a company like Apple can put into their work. I argue that overthinking is one way we can do this: "Most early-stage brands simply haven’t had the time to invest in building depth and substance which is why it’s so important to over-invest in building meaning and depth into early-stage brands, even when the results aren’t immediately visible." Full article is here https://lnkd.in/dWy3GEU2 - as always I would love your thoughts and anything you're seeing that helps
Brand Capital | Demos Capital | Substack
brandcapital.substack.com
To view or add a comment, sign in
-
Check out these inspiring domain upgrade case studies on MarkUpgrade! From startups to established brands, see how premium domains have transformed businesses. Which case study resonates with you the most? 🌐✨ #Branding #Domains #BusinessGrowth https://lnkd.in/g5AHSzM7
MarkUpgrade - unlock your brand's true potential
markupgrade.com
To view or add a comment, sign in
-
The news we love to share 👇 We mark the beginning of the Pre-Accelerator’s Spring 2024 Cohort with two remarkable women-owned spirits brands. Welcome Jackson McCrea Whiskey and UME Plum Liqueur, two early-stage drinks brands that now have access to funding and close mentorship from the DV team. Allow us to introduce you properly: 🥃 Jackson McCrea Whiskey A Black and women-owned luxury whiskey from founders Sheila Jackson and Natasha McCrea. Based in Los Angeles, this is a whiskey by and for women. The finest 5-year-old Rye rested in French oak Syrah barrels to create a rich, smooth body and notes of caramel, smoke and spice. 🍸 UME Plum Liqueur A luminescent plum liqueur hailing from New York by founder Jenn Toyzer. Inspired by the tart and slightly sweet flavour of plum liqueurs enjoyed worldwide; Ume is the result of their shared desire to curate a unique and versatile spirit that is an experience in and of itself. Cheers to these fantastic founders; we can’t wait to get started! ------ 🚀 In the last year, DV has received nearly 250 applications to the Pre-Accelerator program, designed to champion founders from underrepresented groups who have struggled to access funding and support in the spirits world. 🚨 Last year, Carta reported that startups with all-women teams pulled in just 2.8% of ALL venture funding; that’s the **lowest** tally in four years. Forging new partnerships like these is one part of DV’s contribution to a much-needed change of direction 📈. #DistillVentures #seedfunding #blackownedbusiness #womenownedbusiness #drinksindustry #drinksbusiness #spiritsindustry
To view or add a comment, sign in
-
Being last can lead to being first! Learn the advantages of entering a crowded market late and how it can help you stand out 👇 Actionable insights from: ➡ Jordan Nathan (Founder & CEO at Caraway Home) and Rebecca Szkutak (Senior Writer at TechCrunch+) ✏ “Why being the last company to launch in a category can pay off” ⭐ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗚𝗮𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁: 💬 "When Caraway launched, it joined companies like Our Place, Great Jones and Made In Cookware in an increasingly crowded category of online cookware startups. But being a little late to the party allowed Caraway to see what other brands' products and target audiences were. This allowed Caraway to change its approach and try to fill the gaps these brands were leaving open." ⭐ 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: 💬 "It helped us change our color palette, it helped us change our price point, what pieces that we put in the set… And while a lot of those other brands did a lot of things right, we were able to craft our space within the kitchen DTC world that others weren't playing in." ⭐ 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀: 💬 "Caraway's competitors also helped Caraway decide to start talking to retailers early in the process. They always had planned to launch in stores, but seeing that none of the other DTC brands were looking to enter retail, Caraway started talking with retailers even before it launched online." ⭐ 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗥𝗲𝘁𝗮𝗶𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗘𝗮𝗿𝗹𝘆: 💬 "Getting into retailers early helped cement Caraway's stake in the wedding registries as it launched in retailers that had existing registry businesses like Target and Bed Bath & Beyond, before it went bankrupt. This made Caraway a more natural choice for couples building their registries than its startup cookware competitors." ───── 👉 Follow me, Alexander Small, for tactics and strategies for building startups from industry-leading Founders, Operators and Investors
To view or add a comment, sign in
-
-
✨ I've done so many amazing interviews in 2023 — and what I enjoyed the most and am the most proud of are all the chats with exceptional CEE founders. We've all heard of their businesses — Vinted, Bolt, UiPath, Booksy — but we rarely know what's behind their successes. It was such a pleasure to get to know their stories and plans for the future. Their experiences are all different, but there's one recurring theme, which has been especially visible in 2023: giving up on hypergrowth, and focusing on profitability instead. Read some of my favourite interviews of this year below. Aaaand who should I speak to in 2024? 😎 🌟 Lithuania's Vinted CEO tells me the company is "technically IPO ready" https://lnkd.in/dnHZ4d7b 🌟 I discuss Estonia's Bolt M&A strategy and its plan for profitability with Markus Villig https://lnkd.in/dRVrAZuN 🌟 Tomáš Čupr, the founder of Czech egrocery startup Rohlik Group, tells me about his plans to expand his startup to 30 European cities by 2030 https://lnkd.in/du6r6DKG 🌟 I look into how Poland's Booksy broke into America — and how it's achieved profitability in less than one year https://lnkd.in/dzGi96sA 🌟 Romania's UiPath cofounder Daniel Dines tells me how he uses gen AI to write poetry (and what else he'll use it for) https://lnkd.in/d_2wAuUa 🌟 We chat with Marcin Zukowski, cofounder of Snowflake (the biggest B2B SaaS IPO ever) about how he's now giving back to the Polish startup ecosystem https://lnkd.in/ddMhd6kM
Brunch with Vinted’s CEO: 'We're technically IPO-ready'
sifted.eu
To view or add a comment, sign in