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👉Highlights: Insights with NIQ – Executing with Excellence! We’re buzzing with excitement from an intriguing fireside chat! Sujoy Das Executive Director at NIQ India, led a captivating discussion with K.Ganapathy Subramaniam, Head of Marketing at LT Foods, and Piyush Jain, Head of Sales at Mars Wrigley. 💡 Key Discussion Points: - Evolving Dynamics of Sales and Marketing ROI: Exploring how technology is reshaping strategies and amplifying returns. - Innovation in the Tech-Enabled World: Insights on leveraging cutting-edge tools for unmatched market impact. Connect with our experts on driving success through innovative approaches and tech-driven solutions. #NIQInsights #MarketingInnovation #SalesROI

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Shantam Khandelwal

Building Storia Foods & Beverages - The Most Influential Brand Leader @ Global Award for Retail Excellence 2023 By World Brand Congress | Young Achiever Award Winner @ Global Marketing Excellence Award 2024 | 🏆

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GfK - An NIQ Company

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Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity. Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth. Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN

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Embrace the opportunities of 2024 with GfK! Immerse yourself in our curated monthly insights and explore our extensive collection of global and industry-specific reports. Gain a comprehensive understanding of the key factors influencing consumer spending throughout the year with our exclusive global perspectives. 🚀 #PrepareForSuccess #GrowthfromKnowledge #MonthlyInsight

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What does 90 years of market research plus 1 year of combined omnichannel coverage mean? In her interview, our COO Tracey Massey, shares how our NIQ and GfK brings you unmatched global reach and industry expertise. Together, we’re celebrating GfK’s rich history and how our combination delivers the Total Package to our clients. Visit our website to learn more how NIQ and GfK offers you the Full View™: https://lnkd.in/dcwXJEAW

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Get some last-minute lessons from Prime Day 2023 to help optimize your opportunities for peak seasons in 2024. Check out the full analysis! ⬇
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📦 Prime Day 2023 was a game-changer, and our in-depth analysis provides key takeaways for retailers gearing up for this year’s event. We observed shifting consumer behaviors, particularly with last-minute deals, emphasizing the need for retailers to stay agile and prepared. From strategic discount planning to understanding peak shopping times, these insights are essential for maximizing your opportunities. Check out our full analysis and stay ahead of the curve! 👉 https://lnkd.in/eDFmiufJ #PrimeDay24 #PrimeDay #ConsumerBehavior #NIQFullView #RetailStrategy
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Are price discounts always the best choice for your promotional strategy? While they offer easy execution and direct consumer benefits, they can also lead to price erosion and margin pressure. Our latest insights break down the pros and cons of price discounts and share quantified data on the impact of various promotion types. For example, during Black Friday Week 2023, price promotions accounted for 52% of promoted revenue, with bundles and cashbacks contributing 40% and 8%, respectively. Learn how to balance these strategies to optimize your own results! Read the article here 👉https://lnkd.in/diqJrpRu
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GfK - An NIQ Company

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With over 100 years of NIQ, 90 years of GfK, and 1 year of combining forces, these figures represent a powerful legacy and a foundation for achieving great things. Jean-François Exbrayat, Senior Data Scientist, believes we're just getting started, and the opportunities to revolutionize our products and lead the industry are endless
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Are promotions losing relevance for consumers, retailers and manufacturers? Not according to our data! Despite a slight dip from 2022, the overall trend is moving upward. In 2023, Black Friday week still delivered 2.4 times the revenue of an average week for TVs, loudspeakers, and cooling in France and GB. Dig into this and other key promotional trends 👉https://lnkd.in/dMa7BbpS
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Join our team at #QuirksNYC! Will you be attending? Let us know!
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Join our team at #QuirksNYC next week! Stop by our booth for fun surprises and tune in to our session on stage where we'll talk about how Microsoft is connecting user experience and buyer action. Our experts, Nathan Woldstad and Hannah Lapkin will explore... 🎤 how to deliver a better CX by blending two disparate data streams 🎤 what internal and competitive influences determine purchase decisions 🎤 how the right data can convert intention to buying Gain a fresh view on how fusing valuable data sets can demystify the purchase journey and new insights into customer loyalty. Learn more here: https://lnkd.in/etqbY8Jp Will you be there? Let us know! #CX #CustomerExperience
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“GfK was founded with the purpose and vision to make the voice of the consumer heard, that purpose remains as relevant as it was 90 years ago.” Our CEO, James Peck , shares his excitement about our 90th anniversary and first year as a combined company! Listen to his testament below 👇 GfK's 90-year legacy and NIQ's strength unlock the Full View™ for our global clients. Learn more: https://lnkd.in/dsyb3Jck #TheFullView

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💹Optimize your promotional strategies to drive significant revenue uplift with an expert’s take on our latest data. Learn how to balance price discounts and non-price offers to protect your margins and boost sales during the most important promotional weeks of the year. Get the analysis 👉 https://lnkd.in/daAUqnHp
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