Drip’s Post

How do CPG brands manage to make someone almost teary eyed? Asking for a friend of course. PepsiCo owned Quaker's recent 'You've Got This' (https://lnkd.in/g97t48hp) ad got me in my feels. It feels like as a mom, anything related to kids growing up could easily make me cry but I never thought oatmeal could do it. The ad follows the morning ritual of a father and son, bonding over oatmeal, where the father encourages the son that he can tackle anything the day throws at him. They age, their problems get bigger but their ritual and bond remain the same. So what can #SaaS #B2B companies learn from this ad? 🤧 It's okay to show some personality. 🤝 We're not just marketing to businesses, we're marketing to the people at those companies. 🌎 Connection is so important. It's all so common to take emotion and connection out of B2B marketing but that's where we go wrong. At the end of the day, we are reaching out to individuals. And yes, they're not spending their own money but they also wouldn't spend company money if a person they were considering doing business with was rude, unresponsive and didn't care. Properly uncovering and marketing to pain points touches on that emotional connection, but it is so often that B2B marketing can miss the mark and seem all too #AI generated. Quaker doesn't say anything about the product itself. The product, while always present, is the supporting actor. We need to shift the focus away from features and on the people and businesses whose lives we want to improve. How are we helping them in their day? And of course the best way we can touch on emotions and connection is through storytelling. Where in our daily lives, work lives, or in a global sense does your B2B SaaS product fit in? This can serve as a great starting point to developing a narrative to capture the attention of your desired audience. B2B marketing can be less captivating but it doesn't have to be. Our products are actually very exciting and useful. ✨ So here's to bringing back a little bit of magic to B2B marketing. ✨ #cpgmarketing #b2bmarketing #marketingstrategy

Meet Lindsey Garland, our fantastic Sales Director! Using her experience from working at Nestle, Britvic and Princes, Lindsey hit the ground running alongside our expert team working on: → Sales strategy for our business, internal brands and customers → Building relationships with our clients and meeting sales goals → Team working with various departments to deliver strong business growth! We're so excited to see Lindsey's growth in her role over the next few months, and so happy to see her feeling confident from the second she stepped into our HQs. Want to get to know Lindsey more? Drop any questions you have in the comments! #newrole #sales #salesdirector #celebration #ukmanufacturing #canning #bottling #flavours #contract #sales #colours #beverage #ingredients

Experts share tips for other small businesses looking to spice up sales with event-driven promotions.

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $120,000 - $142,500, bonus and long-term incentive eligible COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The Independent Key Account Manager is responsible for building relationships with off premise independent chains that are relevant to their market. The overall purpose of this position is to execute the overall Anheuser-Busch sales objectives including volume, share, distribution, assortment, & shelf space at key accounts. This position works under the Senior Commercial Director. The primary function of this role is to sell-in and influence our key retailer partners, through partnership, communication, and execution. The Indy KAM position must be critically aware of industry best practices, regional competition, and total industry landscape. JOB RESPONSIBILITIES: Grow AB Topline sales and share with key Off-Premise chain accounts Provide total account management; sell-in corporate programs and brand promotions Build working relationships with Key Account buyers Direct and manage space management priorities of AB and the account Utilize sales tools (POWERBI, IRI, VIP, etc.) Foster relationships with AB field sales and wholesaler personnel, and maintain active communications with key stakeholders in the field Evaluate strategies and action plans against allocated budget; manage budgets Contribute to development and management of annual account plan Facilitate communication of wholesaler’s pricing to chain account

Without sales support, it’s nearly impossible to understand the realities of field marketing performance. At this upcoming Virtual Roundtable & Chocolate Tasting, Field and Event Marketers in North America will discuss the challenges posed by varying levels of sales diligence and the proactive approaches they can take to secure alignment and enthusiastic participation from their sales counterparts. Join us here: bit.ly/498FfcP #b2bmarketing #virtualroundtable #b2bsales

⭐ One of the most well-known soft drink manufacturers in the world, Coca-Cola, continues to hold the top spot in the market competition against all other manufacturers of soft drinks. Coca-brand Cola's marketing approach is quite distinctive. ⭐The goal of Coca-marketing Cola's plan is to make sure that the promise is kept. They ensure that their consumer volume won't decline with every action they do. These are some of the marketing tactics that their rivals and other businesses took inspiration from. 💠 Worldwide marketing 💠Portfolio promotion 💠Branding 💠Clever promoting techniques 💠Competitive prices 💠Social media 💠Sponsorship ⭐According to Coca-marketing Cola's plan, the business should maintain a steady stream of sales with satisfied clients. This enables them to test and experiment with a variety of ideas and tactics. Innovative marketing concepts are also a part of this. #MarketingStrategies #CocaCola #SoftDrinkIndustry #BrandPromotion #GlobalMarketing #ConsumerSatisfaction #InnovativeMarketing #BrandSuccess #CompetitivePricing #SocialMediaMarketing #SponsorshipDeals #BusinessSuccess #MarketingInspiration #BrandManagement #CreativePromotion #MarketLeadership #ConsumerEngagement #BusinessInnovation #BrandDevelopment #SalesGrowth #MarketingTactics #LinkedInMarketing #BusinessInsights #MarketCompetition #BrandVisibility #CorporateSuccess #eDirectsys

One of my favorite things about Wegrow are the compelling testimonials we have from our clients. If you're curious about how we can save your org time, money and resources, message me!

🌮 TACO TUESDAY: Is it better to practice Growth ABM or Enterprise ABM for your career? We silently launched our newsletter Taco Tuesday 6-weeks ago……… In here you’ll find: 1.) Research-backed insights around all things Account-Based GTM. 2.) Our perspective on trending topics. 3.) What’s new at ForgeX. Today's Edition: → 🌮 Expediting Your ABM Career Previous topics include: ▶ 🌮 ABM Account Tiering: Real-World Examples ▶ 🌮 When ABM + Sales Goes Wrong ▶ 🌮 Exposing 1:1 ABM’s Hidden Secret ▶ 🌮 ABM Target Account List = Intent Data? ▶ 🌮 ABM’s Painful Road to Modernization Read here: https://bit.ly/3W31RYI

Getting your butt kicked has some awesome advantages and usually bring about the most learning in life and business. Through the "wisdom" has come a CPG outline that has not only helped us, it is beginning to shed some light for others. The goal is to simply share this info with anyone who wants it... Here's what it looks like: 1. Commercialization 2. Consumer and Customer targets 3. Channel Strategy or Strategies 4. Manufacturing 5. Distribution 5. Sales 6. Marketing and Branding 7. Financials and Capital 8. Amazing People Needed 9. Scale for Legacy or Acquisition How do we know we are on to something? A) Founders have been leaning in and B) Industry vets have been pushing back on us. Swimming upstream tells us we are on the right track... Any one of these gets out of whack and the pull through probably won't happen. Lots to unpack and happy to share the entire outline if anybody wants it! DM me and we will send it your way. Jonny Boyarsky Tim Xenos Amy Collette #cpg #scale #foodandbev

In last one year we have seen a sharp rise in #conflicts between #companies (HUL, Colgate and Reckitt etc) and their #distributors #retailers (links given below). These are legacy companies and can claim to know the #indianmarket very well .... still they are not able to #manage #relations with their #channelpartners . Interestingly, the conflict is on the same pain point which has been there since the origin of #distribution - 'margins' ! The companies must understand that if the channel partners do not earn well, the business will eventually suffer! It is the responsibility of business to make sure that the channel earns! As some wise marketer #quoted - "once the goods are out of my factory, the fate of my products is in the hands of the channel!" At the same time, channel partners must understand that today, when #technology facilitates #disintermediation , and the companies are fighting a #war with #d2cbrands , ... they (channel partners) must work to make the company win. Unless they constantly #addvalue in company's operations... they will be the first casualty in this war! Eventually, both entities (company and channel partners) will have to realise that it is not a - 'zero-sum-game' where one has to lose for the other to win! Either they win together or they die together! But like all other simple, profound, obvious truths, it seems that this one is also too simple to be understood properly! To understand channel conflicts at a deeper level, and learn how to manage them - let us organise a one-day #workshop for your #sales team. To know more about why channel partners have locked horns with the companies mentioned above, visit the following: https://lnkd.in/dFCP84_d https://lnkd.in/dc5VSHhR https://lnkd.in/duZ_SzDw https://lnkd.in/dxwSK_7b