Census’ Post

Tomorrow! 💡 Are you ready for our next exciting workshop? We’re diving deep into the world of data-driven decision-making using Snowflake, CARTO, and Streamlit. #retail, #realestate, #utilities, these tools have something valuable to offer. From conducting site analyses to evaluating #demographics, the power of #data cannot be overstated in driving intelligent decisions and maximizing ROI. Elevate your #Snowflake environment by infusing it with precise data. Yet, navigating the expansive Snowflake marketplace remains a challenge. With innumerable datasets from diverse vendors, finding the perfect match can be quite a challenge. 📚 Join Jonathan Houde and Alexandre Angers to learn: ➡️ Unlocking the strategic advantages of #geodata within a cloud environment (thanks to Snowflake). ➡️ Initiating data analysis and visualization effortlessly with Streamlit. ➡️ Unveiling more advanced mapping techniques with Carto. 🗓️ Mark Your Calendar: Date: April 30th, 2024 Time: 2:00 PM EST Don’t miss out— Register now: https://lnkd.in/ed4M7h9w

🚀 Exciting news for Snowflake users! 🚀 Census just launched lightning-fast Live Syncs on Snowflake, 100x faster ⚡ and 100x cheaper 💸 than traditional Reverse ETL. No extra setup needed – plug and play with any Snowflake table. Supercharge your data + marketing teams with real-time activation for: - Inventory management - Personalized experiences - Geotargeting - Cart abandonment alerts - Lead routing - & more Deets on our blog 👇

Yesterday Snowflake‎ kicked off the Marketing Data Cloud Forum virtual event, where data & marketing leaders discuss top trends and success stories. Census‎ brought Canva‎ to showcase how they personalize customer journeys at scale for 170+ million monthly users. ‎ Their key to success is using Census to connect first-party data and ML models in Snowflake to Braze‎, Google‎ Ads, and Meta‎ Ads. Canva's Composable CDP architecture harnesses 200 TB of customer data for marketing segmentation and engagement, resulting in: - Improving email open rates by 33% - Increasing platform engagement by 2.5% - Saving over $200K annually on engineering costs - Streamlining turnaround time for new marketing audiences to just 5 minutes Not too late to register! Save your spot: https://lnkd.in/ghAmkQfA

How confident are you that your marketing strategies are truly resonating with your audience? 🤔 Here's a reality check: 73% of executives believe a relevant & reliable customer experience is crucial, but only 23% can effectively act on the data they collect. And just 13% have a single source of truth for customer data. Dive into the video to explore how Snowflake bridges the gap, breaks down data silos, and empowers you to elevate your marketing strategies. Click below for valuable insights. 🌐✨ #MarketingAnalytics #SnowflakeInsights

Yesterday, I got a chance to attend the webinar on “The Convergence of Adtech and Martech” hosted by Snowflake and the webinar highlighted the role of Snowflake's technology in powering marketing and advertising efforts. Following were the key takeaways of the webinar: #Adtech Meets #Martech: The Key Takeaways In a world where AdTech and MarTech are increasingly intertwined, the event presented some compelling insights: 🔘 First-party Data: In the impending cookie-less future, the reliance on first-party data is not just prudent but critical. 🔘 Snowflake as a Catalyst: Snowflake is emerging as the go-to platform to house and activate this data across various channels, marking a pivotal shift in how we approach customer data. 🔘 Composable CDPs: A composable CDP framework over Snowflake enables businesses to build and scale their customer data capabilities flexibly. It was great to get insights into how Snowflake acts as a centralized repository to manage all customer data across all touchpoints and channels. A composable CDP when built on technology like Snowflake allows organizations to create the full set of first-party data as well as it eliminates the need for buying separate data activation tools and drives delivery across various channels. It also offers a 360-degree view of customers and helps in delivering a personalized experience across various channels. I believe Snowflake as a data layer is helping organizations gear up for the cookie-less era, facilitating AdTech and MarTech convergence. When a composable CDP is built on such data layer technology, it can cater to both ad tech and mar tech use cases. Composable CDPs provide the freedom to choose and optimize the tools and services that best support your marketing and advertising objectives.  Anish Krishnan, I would be happy to know your perspective too. #cdp #composable #datalayer #adtech #martech #convergence #quadrantresearch

In the past, marketing teams were forced to have 2 separate systems for their data: 1. Using their single source of truth in Snowflake for personalization and engagement (high quality but slow) Or 2. Running real-time use cases in other systems like iPaaS or CDP (a tradeoff between getting lower quality data, but quickly) With today’s release of Census Live Syncs for Snowflake, marketing teams have one system that does it all — a real-time Composable CDP on Snowflake. It’s easy to activate valuable customer data in seconds, without any custom engineering. The best part — Census makes it 100x faster ⚡and 100x cheaper 💸 than before. Developed in partnership with Snowflake’s product team, our real-time Live Syncs are available to every Snowflake customer and work with any Snowflake table or Dynamic Table. Thanks to the Snowflake team Luke Ambrosetti, Onil G., Patrick Crosby, and Ashley Carson (Frizzell) for your help with the launch! ❄ Read more: https://lnkd.in/g8MsjgAV 

Marketers know #customerdata is a goldmine of rich, valuable data, but like an actual goldmine, it can be complicated to find and extract that data for marketing purposes. Simon Data, built for Snowflake, enables marketers to solve that problem. Marketers gain the ability to use not only their Snowflake data but also the data siloed in their advertising and marketing platforms in a simple three-step process:  1️⃣ SINGLE CUSTOMER VIEW. Unify your data from Snowflake and all other sources to have a single customer view for each customer across real-time and historical data. This can include your Snowflake data, purchase data, click data, in-store data, geolocation data, propensity scores, profit margin, and others. With a Snowflake-native #cdp, marketers now have access to a wealth of data they traditionally couldn't access. 2️⃣  NO-CODE SEGMENTATION. With the full breadth of customer data now easily accessible. You can create hyper-specific segments based on all the data and your single customer view. So, not only on the traditional #segmentation techniques, but now you can use the geographic revenue, loyalty, propensity, and other previously unavailable datasets to marketers. 3️⃣ CROSS-CHANNEL ORCHESTRATION. In a drag-and-drop journey builder, you can automate customer experiences across all your marketing and advertising channels. No CSVs are required. There's no need to rip and replace—you can sync audiences to all the paid and owned marketing platforms your teams already use. This video has more... #dataactivation #customerdataactivation

🚀 Exciting Project Alert: Black Friday Sales Analysis with Power BI! 📊 I’m thrilled to share my latest project where I had the opportunity to dive deep into the world of data analysis and visualization using Power BI. Here’s a glimpse of what I accomplished: 🎯 Objective The goal of this project was to analyze Black Friday sales data to uncover key insights and trends. This involved cleaning and preparing the data in Google Colab and then creating a comprehensive multi-page dashboard in Power BI. 📈 Data Insights and Visualizations Overview Insights and trends from the sales data, which included metrics such as total sales, unique customers, total transactions, and average purchase value. After cleaning the data to handle missing and duplicate values, I created a comprehensive multi-page Power BI dashboard. The first page provided an overview with summary metrics and visualizations like total purchases by gender and age group. The second page focused on product analysis, showcasing top product categories and sales distribution. 🛠 Tools Used Google Colab: For data cleaning and preparation. Power BI: For data visualization and dashboard creation. 🔍 Key Learnings Efficient data cleaning and handling missing values in Google Colab. Utilizing DAX queries in Power BI for insightful metrics. Designing an interactive and user-friendly multi-page dashboard. 🌟 Outcome This project has provided deep insights into customer behavior during Black Friday and highlighted significant trends and patterns. The interactive dashboard is a powerful tool for business stakeholders to make informed decisions. 💬 Would love to hear your thoughts and feedback! TechVision Solutions Private Limited #DataAnalysis #PowerBI #BlackFridaySales #DataVisualization #BusinessIntelligence #DataScience #GoogleColab #DAX #DashboardDesign

Unlock the power of your marketing data with the new Snowflake Connector for Google Analytics! 🤯 This connector makes it so easy to integrate your Google Analytics data with Snowflake, so you can combine all your marketing data in one place. 📊 Get started today and see what insights you can uncover! ➡️ https://lnkd.in/gmDgvdjy #marketingdata #snowflake #googleanalytics #martech #marketing #mckesson #bms #cardinalhealth #bayer

Dive into the Data Lake! This feature helps marketers share data across platforms and better engage with audiences. Shoutout to our friends at Snowflake for being part of this powerful integration!