George Fassett’s Post

An insider's take on the HBO to HBO Max to Max transition! What's your take? Agree? Chris Defendis, former HBO VP, gives his thoughts on the evolution of HBO to Max. Key Highlights from the Interview: - Understanding the shift from HBO to HBO Max and the strategy behind it. - The evolution to 'Max' and how it provides more freedom for diverse content like sports and news, while still maintaining the prestigious HBO brand hub. - Insight into how the rebranding strategy was not just a change in name but a thoughtful expansion for greater business value and audience appeal. Chris's take on this significant shift in the media landscape reveals the intricate balance of maintaining brand heritage while strategically adapting to evolving market demands. #DigitalMarketing #BrandStrategy #MediaEvolution #HBOMax #MarketingInsights #InnovationInEntertainment

truTV MAKES BIGGER MOVE TOWARDS SPORTS Following continued industry-wide focus on the value of live sports programming, Warner Bros. Discovery is significantly shifting more emphasis for its truTV cable TV channel toward sports. Warner Bros. Discovery's TNT Sports unit -- which largely runs sports content on its cable TV network TNT -- will significantly increase its sports programming next year on truTV, a network that has been mostly known for unscripted programming, comedy, docusoaps and other reality shows. This year, truTV has aired nearly 1,000 hours of sports programming. In addition, WBD says TNT Sports will be the “defining brand” on truTV, with onscreen prime-time branding touting sports with special logos and graphics. WBD calls the move part of a “network evolution.” #trutv #sports #cable #localadvertising #turner #effectvinsights https://lnkd.in/ehrqiTDG

While our panelists at Nextv Latam discuss the future of sports on TV and the challenges in Latin America, the biggest player in the industry may be preparing for it in its own way.

Appreciated Shripal Shah ´s insights here " This collaboration is more than just a new streaming service; it's a strategic evolution in the sports media ecosystem. It reflects a deep understanding of market demands and a visionary approach to meeting them. By combining their strengths, ESPN, Fox, and Warner Bros. Discovery are not just responding to the trend of cord-cutting; they are setting the stage for the future of sports broadcasting."

🚀 Major Leap in Sports Streaming: The Game Changer is Here! 🚀 In a groundbreaking move, ESPN, Fox, and Warner Bros. Discovery have announced their collaboration to launch a joint sports streaming platform this fall. This marks a pivotal moment for the industry, offering consumers direct access to a vast array of marquee live sports. Here’s why this is a game-changer: Unprecedented Collaboration: The unity of such media titans underlines a strategic shift towards catering to the evolving consumer demand for sports content. Tailored for Sports Fans: This platform promises a 'skinnier bundle' of linear networks, focusing on quality rather than quantity, delivering exactly what sports enthusiasts crave. Direct Subscription Model: By allowing direct subscriptions through a new app and potential bundling with Disney+, Hulu, and Max, this initiative is set to redefine how we access sports content. A Potential Pricing Paradigm: With a speculated starting point around $45-$50 per month, the pricing strategy seems aimed at making premium sports content more accessible, albeit at a value reflecting its quality and exclusivity. This venture not only signifies a significant moment for Disney and ESPN but heralds a new era for sports broadcasting. It's a bold step forward, addressing the digital transformation of the media landscape and the shifting patterns of content consumption. My Perspective: This collaboration is more than just a new streaming service; it's a strategic evolution in the sports media ecosystem. It reflects a deep understanding of market demands and a visionary approach to meeting them. By combining their strengths, ESPN, Fox, and Warner Bros. Discovery are not just responding to the trend of cord-cutting; they are setting the stage for the future of sports broadcasting. As we anticipate further details, it’s clear that this initiative could potentially reshape the sports media landscape, making premium sports content more accessible and enhancing the viewer experience in unprecedented ways. #SportsStreaming #MediaInnovation #DigitalTransformation #StrategicCollaboration #FutureOfSportsBroadcasting

NBCUniversal is preparing to make a major move in the sports media landscape by bidding an average of $2.5 billion per year for a package of National Basketball Association (NBA) games. The league is currently in advanced stages of a new round of media-rights deals, and Warner Bros. Discovery is making last-ditch efforts to keep the rights. This comes after Warner's TNT, one of the NBA's oldest television partners, was unable to reach a new agreement with the league before the exclusive negotiating window expired last week. The proposed deal would also see The Walt Disney Company's payments increase. Article from The Wall Street Journal #NBA #sportsmedia #NBCUniversal #WarnerBrosDiscovery #Disney #mediarights #sportsbiz #sportsbusiness #sponsorships #sportssponsorships #brandedcontent #ai #mensio #hive

I saw this just now: "Venu Sports, the upcoming standalone streaming service being built through a joint venture to be established by ESPN, a subsidiary of The Walt Disney Company, FOX and Warner Bros. Discovery, will be available at a launch price of $42.99 per month for the service" I don't know if they got any advice on how to set the subscription price - but this is the wrong price. Why? 1. Sports fans are not price sensitive and would pay almost anything for access to their favorite sports and/or teams. 2. There are psychological price points called Price Walls. Between these Price Wall, demand (sales volume) does not change with price. There is a likely Price Wall at $50, so the a price of $49.97 would most likely generate the same sales volume as the price of $42.99. Venu Sports has decided to leave $6.96 on the table for every subscriber. 3. They need a tiered offering with access to certain sports or games or teams at a premium that could be $99.97. If someone at Venu Sports reads this, I suggest to contact me so we can get this straighten out.

The Disney/WBD/FOX sports JV now has a name: Venu Sports. The company says it will launch this "fall," with the rumors being a target month of September. No pricing was announced. I expect the service to launch with minimal customization and personalization in the user experience and advertising. A lot of the work on the backend is being driven by FOX right now, but there simply isn't enough time from concept to launch for the service to have lots of features and functionality. So expect a bare minimum when it launches, with more functionality added over time. Venu Sports CEO says the product is being "built from the ground up," but I'm unsure what that means. Most of the backend tech is utilizing workflows for other video services already in place from FOX and the other JV partners. I don't think there is any problem with this approach, but the quote makes it sound like some completely new tech stack is being invented and designed just for this new service. #streamingmedia #venue #sportsnews #SVOD #disney #wbd #fox

The Media Giants strike back Venu Sports, the new sports streaming partnership among The Walt Disney Company, Warner Bros. Discovery, and Fox Corporation, led by Pete, represents a major shift in the sports broadcasting landscape. A recent Citi Research report indicates that this joint venture will control approximately 55% of US sports broadcasting rights, with Disney leading at an estimated $7.2 billion, followed by Fox and WBD. This joint venture appears to be a strategic response to the growing presence of Big Tech in the sports streaming market. Companies like Amazon, Apple and YouTube have been aggressively pursuing sports streaming deals, significantly driving up costs. Although Disney, Fox, and Warner Bros. Discovery are currently expected to bid on sports rights separately, there is potential for them to collaborate and bid as a unified entity in the future. #media #streaming #netflix #disney #fox #warnerbros

𝗠𝗮𝘅 𝘄𝗶𝗹𝗹 𝗲𝗻𝘁𝗲𝗿 𝘁𝗵𝗲 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻 𝗝𝘂𝗻𝗲. Last year, HBO Max was rebranded as Max. In June, Max will replace HBO Max and will be launched in most European countries, including Poland. The price of the service in European markets is not yet known. The rebranding is a result of Discovery's merger with WarnerMedia and its transformation into Warner Bros. Discovery in 2022. It will also be the biggest change and product launch in the company's history and one of the biggest events in our industry this year. Of course, the new platform will include not only HBO and Max Original content, but also sports events from Eurosport, local productions. Every sports fan will be able to enjoy the biggest sporting events from speedway arenas, the Paris 2024 Olympics, tennis courts and ski jumping. According to media reports, Warner Bros. Discovery plans to operate the Player platform in the Polish market under its own brand. Max will have a huge library of content for every age group. And the name itself, according to press releases and media articles, will best reflect the wealth of content that will be available to all of us who use the service. The return of Max to local production could also be an exciting announcement for the new service. This is a huge opportunity for many great projects from European directors and writers. As we all know, the competition doesn't sleep. As far as I'm concerned, the streaming video service platforms, which are pushing each other, are outdoing each other in expanding their content libraries and making them more attractive, not only with original productions. It is a good phenomenon that all platforms are constantly working to improve the quality of the video and audio experience for us viewers. Let us know what you think in the comments. You can find a link to the full article in the first comment under this post. Follow my profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. #SzymonKarbowski #StreamVX #videostreaming #Max #WarnerBrosDiscovery #WarnerMedia #Discovery #Eurosport #PlayerPL